Borussia Mönchengladbach Announce One-Year Long H-Hotels Sleeve Sponsorship Deal
Jul 31, 2017, by Chris
Borussia Mönchengladbach last week announced their first-ever official shirt sleeve sponsor deal with H-Hotels set to feature on the sleeve of the Gladbach jerseys in the 2017-18 season. In the second year of the contract, the sponsorship will continue on a premium-partner basis.
From October 2018, H-Hotels AG will run a four-star hotel at Gladbach's stadium. The hotel will have 131 fully equipped rooms where football fans can enjoy themselves in the immediate vicinity of the stadium. The hotel will also be equipped with a large-scale fitness centre, allowing fans to relax after the match experience. Borussia and H-Hotels AG have agreed that this cooperation will be supplemented by the completion of a long-standing sponsorship partnership.
H-Hotels Becomes Gladbach Sleeve Sponsor For 2017-18 Season
The new H-Hotels Gladbach sponsorship deal is reported to be worth a high seven digit Euro amount, while it is not known how long the deal runs.
"We are delighted that we were able to announce H-Hotels as our new strategic partner, who will help us continue to develop BORUSSIA-PARK as well as maintain a long-standing sponsorship partnership," said Stephan Schippers, Borussia Sporting Director. "Alongside main sponsors Postbank and kit suppliers Kappa, H-Hotels will also have a place on one of the most defining things for players and fans alike - the Borussia shirt itself. We are pleased about this prominent statement and mutual partnership," added Guido Uhle, Sponsorship Director, Catering and Events.
"As a family business, we also know that sport is linked to passion. Supporting sport has always been an important matter to us. Therefore, it is a real honour for us to be represented so prominently on the player’s shirts," said Alexander Fitz, Executive Chairman at H-Hotels AG. "The newly begun sporting partnership is the logical development and perfect addition to our fantastic working relationship," added Thomas Querl, Chief Financial Officer, H-Hotels AG.
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Fans Criticize Disappointing 26-27 Bundesliga Kit Designs
The 2026-27 Bundesliga season is approaching, and early kit releases have sparked widespread dissatisfaction among supporters. A recent viral discussion on social media highlighted the negative reception, with some fans suggesting that this could be an all-time bad year for German football jersey designs as multiple clubs unveil their new looks.
Specific complaints have been directed at several major teams across the league. Bayer Leverkusen's new kit has been heavily criticized and described by some as a black and red monstrosity. Schalke also drew mixed reactions; although some fans appreciated the general aesthetic, others were quick to point out the non-white Adidas stripes and compared the overall pattern to a copy of Croatia's national team shirts.
Despite the overwhelming criticism, not every release has been universally panned, as Borussia Monchengladbach's new shirt managed to earn a relatively positive reception from some supporters. With several clubs, including Freiburg, still yet to officially present their 2026-27 kits, fans are left hoping for better designs to salvage what has been a largely disappointing release cycle so far.
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Nakamura has been modifying his socks in this manner for over three years to reduce pressure on his calves and minimize the risk of cramping. Following the 1-1 draw, the 24-year-old expressed his confusion over the sudden enforcement, stating that being forced to switch to standard, uncut socks mid-game made it difficult for him to play comfortably. The timing of the referee's decision also drew criticism from JFA president Tsuneyasu Miyamoto, who questioned why the issue was not resolved before kickoff.
The incident quickly sparked debate online regarding the strict enforcement of equipment rules and its potential impact on player performance and safety. Despite the disruption, Japan secured second place in Group F and will advance to face Brazil in the Round of 32 of the tournament.
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A short teaser video released by the club offers a glimpse of the new design, highlighting the classic striped pattern that fans can expect. This follows the recent unveiling of the team's new Admiral trainingwear collection, which features the Burton Kia sponsorship.
The full launch of the Burton Albion 2026-27 home kit is scheduled for early July.
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