Exit The Shadows - Puma To Make Biggest-Ever Kit Launch This Week

Update: "Exit the shadows." Puma teased the biggest launch in their history with a short video on Twitter.

Exit the shadows. pic.twitter.com/XXTps8dluv

— PUMA Football (@pumafootball) July 10, 2017

Puma will reveal new kits for 37 of their teams this week, we can exclusively reveal. The new Puma 2017-18 Mega Kit launch is the biggest-ever football shirts launch to date.

Puma To Release New Jerseys For 37 Teams This Week

The new Arsenal 17-18 third and the BVB 2017-2018 away kit will be launched this week.

Some weeks ago, we already revealed that the new Arsenal 17-18 third and the new BVB 2017-18 away kit would be launched on July 12. However, we have received new information that Puma will not only launch two new kits at the same date but dark (black) kits for 37 teams on July 12. Those 37 teams are dubbed 'Puma Premium Teams'.

So which kits will be released as part of Puma's Mega Kit Launch? Puma will launch new kits for their biggest European teams (e.g. Arsenal, BVB, Stuttgart, Newcastle United, Stade Rennais, Leicester City, Bordeaux), American clubs (e.g. Chivas, Rayados) and Asian clubs (e.g. Kawasaki Frontale). We do not have a exact list of teams yet, unfortunately.

The Puma Mega Kit Launch will take place on July 12.

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