West Ham United to Announce New Balance Kit Deal + Talks with ‘Amazing Thailand’ for Kit Sponsor
Mar 21, 2026, by Chris
- New Kit Manufacturer: West Ham United will switch to New Balance as their kit manufacturer on a five-year deal, ending their partnership with Umbro after this season.
- Front-of-Shirt Sponsor Change: Due to a Premier League ban on gambling sponsors, Boyle Sports will become the sleeve sponsor, and West Ham is in talks with the Tourism Authority of Thailand to feature 'Amazing Thailand' on the front of the shirts.
- Negotiations Confirmed: TAT's deputy governor confirmed negotiations with West Ham, even sharing concept images, and TAT officials have held talks at the London Stadium.
West Ham United is gearing up for a massive commercial transformation this summer, with the club poised to unveil a brand-new kit manufacturer and a fresh front-of-shirt sponsor for the 2026-27 season.
A New Era with New Balance for West Ham United
After a long-running partnership, this season’s 130-year anniversary kit will be West Ham's last with Umbro until at least 2031. Starting this summer, the Irons will switch to leading US sportswear brand New Balance on a five-year deal.
The club held talks with a variety of top manufacturers, including Nike, Adidas, Puma, and Macron. Castore reportedly pushed hard for the contract after losing Aston Villa, Newcastle, and Wolves, but West Ham ultimately chose New Balance. The Boston-based brand already has a strong local footprint with a major store in Westfield Stratford, situated right next to the London Stadium.
‘Amazing Thailand’ to Become West Ham United Main Kit Sponsor?
Coinciding with the new kits is a major change to the front of the shirt. In 2024, Premier League clubs voluntarily agreed to ban gambling companies as front-of-shirt sponsors starting from the 2026-27 campaign. As a result, Boyle Sports - who signed a one-year deal last summer to replace Betway - will reportedly transition to becoming West Ham’s sleeve sponsor.
Stepping into the main sponsor role could be a popular holiday destination. The Tourism Authority of Thailand (TAT) is in discussions with the club to have their “Amazing Thailand” branding emblazoned across the new kits.
Nithee Seeprae, TAT’s deputy governor for marketing communications, confirmed the negotiations on social media, even sharing concept images of West Ham shirts featuring the "Amazing Thailand" logo. Insider Sean Whetstone reported that TAT officials recently held talks at the London Stadium with Nathan Thompson, West Ham’s executive director for commercial, marketing, digital, and content, alongside an unnamed board member.
Do you look forward to West Ham x New Balance? Let us know in the comments below.
Nike Phantom 6 Haaland Chapter 5 Boots Revealed - Reactive Nike Hydra Upper
Through its partner stores, Nike has officially revealed Erling Haaland's fifth signature edition, the Nike Phantom 6 Haaland Chapter 5 from his Force of Nature collection. Finished in a Baltic Blue colorway with cloud-inspired graphics across the rear, the low-cut boot introduces Nike's Hydra treatment, which uses reactive white ink that vanishes when wet to uncover additional details of the graphic beneath. Engineered for lethal finishing in the 26-27 season, the boot combines a Gripknit upper with a Cyclone 360 soleplate and is scheduled to launch on October 1, 2026. Huge thanks to Pro Direct and Unisportsore for images and the video.
Fortuna Sittard 26-27 Cup Kit Released - Sponsorless 1957 Tribute
Dutch Eredivisie side Fortuna Sittard and technical supplier Robey have officially revealed a special cup kit for the 26-27 campaign. Created in collaboration with design agency 51North, this release marks the very first dedicated cup kit in the club's history. It serves as a direct tribute to predecessor club Fortuna '54, who won the 1957 KNVB Beker with a memorable Bram Appel hat-trick against Feyenoord.
The Robey Fortuna Sittard 26-27 cup shirt faithfully revives the historic look with a white base highlighted by broad horizontal red and blue stripes across the chest, completing the Dutch tricolor. In true vintage fashion, the jersey comes with long sleeves as standard and features a retro polo collar. Club sponsors voluntarily stepped aside to allow a completely clean, sponsorless front, while the Robey branding and club badge are subtly embroidered in tonal white to maintain the authentic aesthetic.
Additional bespoke details round off the historic tribute. A heritage Fortuna '54 tag sits near the bottom hem, and an embroidered depiction of the KNVB Cup sits neatly below the back collar, added with official federation approval. The shirt is worn with matching white shorts and socks, completing a timeless look for Fortuna's cup run.
FIFA ASEAN Cup Features Same Left-Sleeve Kit Badge as in 2026 FIFA World Cup Final
The opening match between Laos and Brunei provided a full reveal of the sleeve patch pairing for the inaugural FIFA-organized Southeast Asian tournament.
Moving away from the previously expected navy blue, the official tournament patches feature a clean white base. Most notably, the "Football Unites the World" sleeve patch on the left arm is the exact same design that made a single, exclusive appearance at the recent World Cup Final between Spain and Argentina.
Big thanks to @What The Kit for spotting and making the collage.
