West Ham United to Announce New Balance Kit Deal + Talks with ‘Amazing Thailand’ for Kit Sponsor
Mar 21, 2026, by Chris
- New Kit Manufacturer: West Ham United will switch to New Balance as their kit manufacturer on a five-year deal, ending their partnership with Umbro after this season.
- Front-of-Shirt Sponsor Change: Due to a Premier League ban on gambling sponsors, Boyle Sports will become the sleeve sponsor, and West Ham is in talks with the Tourism Authority of Thailand to feature 'Amazing Thailand' on the front of the shirts.
- Negotiations Confirmed: TAT's deputy governor confirmed negotiations with West Ham, even sharing concept images, and TAT officials have held talks at the London Stadium.
West Ham United is gearing up for a massive commercial transformation this summer, with the club poised to unveil a brand-new kit manufacturer and a fresh front-of-shirt sponsor for the 2026-27 season.
A New Era with New Balance for West Ham United
After a long-running partnership, this season’s 130-year anniversary kit will be West Ham's last with Umbro until at least 2031. Starting this summer, the Irons will switch to leading US sportswear brand New Balance on a five-year deal.
The club held talks with a variety of top manufacturers, including Nike, Adidas, Puma, and Macron. Castore reportedly pushed hard for the contract after losing Aston Villa, Newcastle, and Wolves, but West Ham ultimately chose New Balance. The Boston-based brand already has a strong local footprint with a major store in Westfield Stratford, situated right next to the London Stadium.
‘Amazing Thailand’ to Become West Ham United Main Kit Sponsor?
Coinciding with the new kits is a major change to the front of the shirt. In 2024, Premier League clubs voluntarily agreed to ban gambling companies as front-of-shirt sponsors starting from the 2026-27 campaign. As a result, Boyle Sports - who signed a one-year deal last summer to replace Betway - will reportedly transition to becoming West Ham’s sleeve sponsor.
Stepping into the main sponsor role could be a popular holiday destination. The Tourism Authority of Thailand (TAT) is in discussions with the club to have their “Amazing Thailand” branding emblazoned across the new kits.
Nithee Seeprae, TAT’s deputy governor for marketing communications, confirmed the negotiations on social media, even sharing concept images of West Ham shirts featuring the "Amazing Thailand" logo. Insider Sean Whetstone reported that TAT officials recently held talks at the London Stadium with Nathan Thompson, West Ham’s executive director for commercial, marketing, digital, and content, alongside an unnamed board member.
Do you look forward to West Ham x New Balance? Let us know in the comments below.
Kocaelispor 26-27 Home, Away & Third Kits Released
Turkish club Kocaelispor have unveiled their new home, away, and third kits for the 26-27 season. The new shirts are made by Adidas, marking the continuation of the partnership between the brand and the team.
The Kocaelispor 26-27 kits feature a mix of the club's traditional colors alongside fresh alternative designs for the upcoming campaign. Built on the latest Adidas templates, the collection offers a distinct look across all options while maintaining the team's core identity.
The new Adidas Kocaelispor 26-27 shirts are available to purchase ahead of the new season, giving fans a complete set of matchwear for the year ahead.
FC Zlín 26-27 Kits Released
Czech club FC Zlín have officially revealed their new kit collection for the 26-27 Chance Liga season. Made by Adidas in collaboration with retailer 11teamsports, the new jerseys will be worn throughout the upcoming domestic campaign.
The Adidas FC Zlín 26-27 kits introduce modern designs for the club while staying true to their traditional identity. The launch was accompanied by a promotional video and photoshoots featuring the first-team players, as the club, nicknamed the Ševci, prepares for the new season in the top flight of Czech football.
Braunschweig 26-27 Third Kit Released
The new Eintracht Braunschweig third kit for the 26-27 season has been released. Made by Umbro, the new kit jersey will be worn by the club in the upcoming 2. Bundesliga campaign.
Following the official release of the club's Umbro home kit earlier in July, these new images provide fans with a full look at Eintracht Braunschweig's third option. The leak includes four distinct images showcasing the alternative design that the team will utilize when there is a kit clash on the road.
Horrific: Ruch Chorzów 26-27 Home, Away & Third Kits Released
The new Ruch Chorzów home, away and third kits for the 26-27 season have been released. Made by Adidas, the new shirts will be worn in the Polish I liga.
The Adidas Ruch Chorzów 26-27 kits are based on the brand's new Tiro 26 Competition template, which debuts in the Adidas catalog this year. To give the team a bespoke look, the template is combined with a custom pattern that covers the entire front and part of the back of each shirt.
The kits are rounded off with an embroidered Adidas logo and a 3D jacquard Ruch Chorzów crest.
Despite the unique additions, the bold designs of the Adidas Ruch Chorzów 26-27 home, away and third shirts have not been universally praised, with some early reactions criticizing the striking look.
Tigres 26-27 Home Kit Leaked - 6 New Pictures
Footy Headlines can now leak 6 new pictures of the Tigres 26-27 home kit. Although it is a fake, the design is identical to the real one.
The new kit features darker shades of yellow-gold and blue, combined with white trim on the classic stripe, and a prominent 'TIGRES' wordmark with a gradient design as its standout feature.
Jordan Pickford Debuts Next-Gen Puma Ultra Boots and Gloves
England goalkeeper Jordan Pickford has been spotted wearing the next-generation Puma Ultra football boots and matching goalkeeper gloves. The Everton shot-stopper debuted the unreleased Puma collection during the 2026 World Cup match between England and Mexico. Big thanks to @marcadegol.
Pickford's choice of footwear and gloves highlights Puma's latest advancements, specifically featuring the brand's NITRO technology. The upcoming Puma Ultra boots appear to have a modified upper design and soleplate tailored for lightweight performance and responsiveness. The corresponding goalkeeper gloves also incorporate this new tech, offering an early look into what Puma has planned for its future equipment line.
While Pickford is already playtesting the gear on the biggest international stage, Puma has yet to officially launch this new generation of the Ultra series to the public. Expect a full release in the coming weeks ahead of the 26-27 club season.
