West Ham United to Announce New Balance Kit Deal + Talks with ‘Amazing Thailand’ for Kit Sponsor
Mar 21, 2026, by Chris
- New Kit Manufacturer: West Ham United will switch to New Balance as their kit manufacturer on a five-year deal, ending their partnership with Umbro after this season.
- Front-of-Shirt Sponsor Change: Due to a Premier League ban on gambling sponsors, Boyle Sports will become the sleeve sponsor, and West Ham is in talks with the Tourism Authority of Thailand to feature 'Amazing Thailand' on the front of the shirts.
- Negotiations Confirmed: TAT's deputy governor confirmed negotiations with West Ham, even sharing concept images, and TAT officials have held talks at the London Stadium.
West Ham United is gearing up for a massive commercial transformation this summer, with the club poised to unveil a brand-new kit manufacturer and a fresh front-of-shirt sponsor for the 2026-27 season.
A New Era with New Balance for West Ham United
After a long-running partnership, this season’s 130-year anniversary kit will be West Ham's last with Umbro until at least 2031. Starting this summer, the Irons will switch to leading US sportswear brand New Balance on a five-year deal.
The club held talks with a variety of top manufacturers, including Nike, Adidas, Puma, and Macron. Castore reportedly pushed hard for the contract after losing Aston Villa, Newcastle, and Wolves, but West Ham ultimately chose New Balance. The Boston-based brand already has a strong local footprint with a major store in Westfield Stratford, situated right next to the London Stadium.
‘Amazing Thailand’ to Become West Ham United Main Kit Sponsor?
Coinciding with the new kits is a major change to the front of the shirt. In 2024, Premier League clubs voluntarily agreed to ban gambling companies as front-of-shirt sponsors starting from the 2026-27 campaign. As a result, Boyle Sports - who signed a one-year deal last summer to replace Betway - will reportedly transition to becoming West Ham’s sleeve sponsor.
Stepping into the main sponsor role could be a popular holiday destination. The Tourism Authority of Thailand (TAT) is in discussions with the club to have their “Amazing Thailand” branding emblazoned across the new kits.
Nithee Seeprae, TAT’s deputy governor for marketing communications, confirmed the negotiations on social media, even sharing concept images of West Ham shirts featuring the "Amazing Thailand" logo. Insider Sean Whetstone reported that TAT officials recently held talks at the London Stadium with Nathan Thompson, West Ham’s executive director for commercial, marketing, digital, and content, alongside an unnamed board member.
Do you look forward to West Ham x New Balance? Let us know in the comments below.
Can You See What’s Hidden in Bayern’s Leaked 26-27 Third Kit?
We’ve finally figured out what the mysterious pattern on Bayern Munich’s 2026-2027 third kit is showing - but we’re not going to reveal it just yet.
Take a closer look at the shirt. Can you spot the hidden image yourself (there are four in total)?
Challenge: See if you can figure it out before we reveal the answer.
Tip: It's easier to see it in the back image
Figueirense 2026 Third Kit Released
Brazilian club Figueirense FC and supplier Volt Sport have officially launched the club's new third shirt for 2026. Celebrating Figueirense's 105th anniversary, the special edition kit arrives in a sleek black and gold colorway designed to highlight the club's rich history.
The standout element of the Figueirense 2026 third shirt is the tone-on-tone script running across the front, featuring handwritten lyrics from the club's official anthem, Avante Figueirense. Gold details appear on the Volt logo, retro monogram crest, collar, and sleeve cuffs. Elaborate geometric patterns decorate the collar and cuffs, while a commemorative 105th anniversary badge is placed near the bottom right hem.
In addition to the player shirt, Volt has also introduced an inverted goalkeeper version featuring a gold base paired with black trimmings and matching patterned details.
Schalke 26-27 Trefoil Away Kit Sells Out 40,000 Units in 2.5 Hours
FC Schalke 04 has recorded unprecedented demand for its new 26-27 Adidas Originals away kit, selling approximately 40,000 jerseys in just two and a half hours on launch day. According to reports from WAZ and Sport Bild, the surge marks the highest single-day kit sales total in the club's history, leaving both physical fan shops and the online store completely sold out.
The white retro jersey, featuring the iconic Adidas Trefoil logo alongside Schalke's historic crest, navy trim, and front sponsor BEUMER, captured massive interest among supporters. However, due to the overwhelming volume of orders and production schedules from Adidas, fans placing pre-orders face substantial delivery delays. Deliveries are expected to take up to four months, leaving many supporters waiting until Christmas to receive their kits.
Erreà Sambenedettese 26-27 Home Kit Released
Italian club US Sambenedettese and technical provider Erreà have officially launched the team's new home shirt for the 26-27 season. Reinterpreting the club's traditional rossoblù identity, the jersey features a split half-and-half design layered with subtle tonal horizontal stripes, completed by striped sleeve cuffs and collar details that highlight the connection to San Benedetto del Tronto.
