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2017-18 Serie A Kit Battle - Remarkable Strong Presence Of Italian Brands

Italia Serie A will kick off this Saturday with the match between reigning Serie A champions Juventus and Cagliari. We take a look at which manufacturers will produce which Serie A kit in the 2017-18 season, in the so-called Battle of Brands.

2017-18 Serie A Kit Makers - Italian Brands Supply Jerseys For More Than the Half of All Teams

Infographic via @planetafobal.

The big clubs in Italy are sponsored by the big brands, just as in every other big European league. Adidas makes the kits for Juventus and Milan, while Nike supplies Inter Milan and AS Roma. However, most smaller clubs in Italy are wearing jerseys from Italian brands.

In fact, Macron is the numeric leading Serie A kit supplier with four clubs, closely followed by Kappa and Nike with three teams, respectively. Joma and Le Coq Sportif are the only other kit makers beside Adidas and Nike that are not from Italy, suppling the jerseys for three clubs in total.

Italian kit suppliers with one team in the Serie A are HS Football, Fg Sport, Lotto, Givova and Zeus. In total, 13 of 20 Serie A teams have kits from Italian brands.

Do you look like to see so many Italian brands in the Italian first division? Let us know in the comments below.

2026 World Cup Kit Overview

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USA Wear Special Rainbow Numbers Against Germany

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England Release Squad Numbers for 2026 World Cup

Update - Sunday, June 7, 2026: Subside Sports have created two nice images showing the Nike England 2026 World Cup font applied on the kits and the full squad.

England have released their squad numbers for the 2026 World Cup.

1: Jordan Pickford
2: Ezri Konsa
3: Nico O'Reilly
4: Declan Rice
5: John Stones
6: Marc Guehi
7: Bukayo Saka
8: Elliot Anderson
9: Harry Kane
10: Jude Bellingham
11: Marcus Rashford
12: Tino Livramento
13: Dean Henderson
14: Jordan Henderson
15: Dan Burn
16: Kobbie Mainoo
17: Morgan Rogers
18: Anthony Gordon
19: Ollie Watkins
20: Noni Madueke
21: Eberechi Eze
22: Ivan Toney
23: James Trafford
24: Reece James
25: Djed Spence
26: Jarell Quansah

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