300% Growth in 8 Years | 2017-18 Premier League Shirt Sponsor Deals Smash Previous Records
English Premier League clubs have again smashed their own record for combined shirt sponsorship deals, with the 20 clubs generating £281.8 million for the 2017-18 season, a rise of more than £55m on last year, Sportingintelligenc's annual analysis reveals.
Premier League's shirt sponsorships are close to quadrupling in eight years as the 20 EPL teams just generated 72m GBP in total in the 2009-10 season.
2017-18 Premier League Shirt Sponsors - Gambling Industry Dominates
Manchester United's Chevrolet deal worth £47m per year remains the biggest deal in the Premier League. Manchester City's deal with Etihad has leapt to £35m per year via a 'step increase' in their contract while Tottenham's renegotiated deal with AIA has grown to £35m-a-year.
Just as in the last few seasons, gambling companies have a big presence in the Premier League this season with nine out of the 20 clubs playing in this season's Premier League have a gambling company as shirt sponsor.
However, it a rather the small clubs that have gambling companies as main sponsor as the EPL giants such as Arsenal, Chelsea, Liverpool, Manchester United and Manchester City have sponsors from other industries on the front of their kits.
2017-18 Premier League Sleeve Sponsors Not Even Included - Eight Clubs With Aggregated, Not Deal
For the first time in history, the Premier League allows clubs to have a sleeve sponsor in the 2017-18 season. Man City's £10m deal per year deal with Nexen of South Korea is the most valuable deal of its kind in the Premier League by far. Swansea, Stoke, Watford and Huddersfield are among clubs to have deals for sleeves with different firms from their main sponsors. They are worth hundreds of thousands per season, not millions.
Sporting Group International have negotiated with eight clubs to sell an aggregated shirt sleeve sponsorship deal, while they have not sealed a deal yet. Two teams are not able to sign an individual sleeve sponsor deal (possibly Arsenal and Tottenham).
Did you know that Premier League's shirt sponsorship deals have risen so fast in the past few years? Share your thoughts in the comments below.
Vintage Football Shirts
from Cult Kits
2002/03 Venezia Home Shirt (XL) Kelme
2012/14 Wigan Mi-Fit Polo Shirt (S)
1991 Cruzeiro GK Shirt (L) Finta
2017/18 Watford Kiko F #21 *Match Issue* Home Shirt (S) Adidas
1989 Ajax Reusable Face Mask
2008/09 Inter Milan Maicon #13 Home Shirt (S) Nike
2011/12 Italy FIGC Referee L/S Shirt (S*) Diadora
2002/04 England Beckham #7 Away Shirt (L) Umbro
2002/04 Adidas Template GK Shirt (M)
2007/08 France Henry #12 Home Shirt (L) Adidas
Portuguesa 2026 Third Kit Released - Tribute to Portugal Ahead of 2026 World Cup
Brazilian club Associação Portuguesa de Desportos, commonly known as Portuguesa, has officially launched its new third kit for the 2026 season. Produced by technical sponsor Joma, the new uniform pays direct homage to the Portuguese national team, celebrating the club's deep historical roots as Portugal prepares to compete in the upcoming 2026 World Cup.
The new Portuguesa 2026 third jersey closely mirrors the classic look of the Portuguese national team, featuring a vibrant crimson red base enhanced by subtle jacquard detailing that provides a sense of movement to the fabric. The shirt is structured with a classic polo collar adorned with red and white edging and a green front point insert. The sleeves remain red with contrasting green underarm panels, while the cuffs match the collar's red and white trim.
Further solidifying the international tribute, the official coat of arms of Portugal is prominently displayed on the nape of the neck above the white player numbering. The alternative uniform is completed by green shorts and red socks, finalizing the classic Portuguese color scheme.
The kit is set to make its on-pitch debut this Saturday, May 16th, in a match against Água Santa.
Athletico Paranaense 26-27 Away Kit Released
Athletico Paranaense and Umbro have officially launched the Brazilian club's new away jersey for the 2026-2027 season. It will make its on-pitch debut in the Copa do Brasil against Atlético Goianiense.
The new Athletico Paranaense 2026-2027 away kit is white, with the traditional team colors prominently featured through a striking red and black gradient effect applied across the shoulders.
The uniform is further detailed with various subtle graphic elements referencing the history and symbols of the club, which are placed on the inside of the collar, the back hem, and within the custom numbering.
Adidas x Coca-Cola is coming
The 2026 World Cup year will see Adidas cooperating with Coke for a special one. Stay tuned for more on Footy Headlines tonight