Liverpool Sign First-Ever Sleeve Sponsorship Deal
Liverpool FC today became the latest Premier League club to sign a sleeve sponsor ahead of the start of the new season. The new Liverpool 17-18 sleeve sponsor is Western Union, who are now also the club's official money transfer partner.
Liverpool Announce Western Union Sleeve Sponsorship
This image shows the Western Union patch on the Liverpool 2017-2018 jersey.
The Western Union logo appears on the left sleeve of the Liverpool kits in the 2017-18 Premier League season, with the league logo featuring on the right arm only. With its yellow color, it's definitely one of the more visually pleasing sleeve sponsor logos so far.
As the official money transfer partner of Liverpool FC, Western Union - a leader in global payment and money transfer services - will use its global cross-border digital transfer and payments platform to provide money transfer capabilities to the club.
Billy Hogan, chief commercial officer and managing director at Liverpool FC, said: “Western Union is an instantly recognisable brand with a truly global footprint and we are absolutely delighted to welcome them as our first ever shirt-sleeve Sponsor and official principal partner.
Jean-Claude Farah, President of Global Payments at Western Union, added: “The businesses of Western Union and Liverpool FC are both driven by our passion for bringing communities together, whether that be through moving money or delivering the excitement of football experiences.
The Western Union logo will be added to all Liverpool shirts purchased online and in store from August 27 free of charge.
Do you like the deal and the way the logo looks like in particular? Drop us a line below.
FC Machida Zelvia 26-27 Home Kit Released
Japanese J1 League side FC Machida Zelvia has officially released its new home kit for the 2026-2027 season.
The Adidas FC Machida Zelvia 26-27 home shirt is anchored by the club's traditional deep blue base color, which is elevated by a striking, sharp geometric graphic across the upper chest. This graphic is not bespoke but a new streamlined graphic by Adidas, also used by the Faroes Islands.
To provide a premium contrast, metallic gold is heavily utilized for the classic Three Stripes on the shoulders, the collar and cuff trim, and the Adidas logo itself. The primary "CyberAgent" sponsor, along with secondary collarbone partners, are applied in white.
Barcelona 26-27 Third Training Leaked
Barcelona shirt insider @memorabilia1899 gives us a a look at the Barça Third Elite Drill Top 26-27, matching the 26-27 third kit colors.
St. Gallen 2026-27 Third Kit Released
St. Gallen has released the new 26-27 third kit, made by Puma.
The Puma FC St. Gallen 2026-27 third jersey features a predominantly white base, highlighted by two distinct chest stripes in different shades of green. This crisp color combination stays true to the club's traditional identity while offering a unique variation for their change kit. The Puma logo and club crest are prominently displayed on the chest, completing the sleek look of the shirt.
