No Early Termination - Fly Emirates To Sponsor Qatari-Owned Paris Saint-Germain Until 2019
Aug 19, 2017, by Chris
Update: After rumours surfaced that PSG would terminate the deal with Fly Emirates ahead of the schedule, Dubai's Emirates airline said on Thursday that it would sponsor the shirts of Qatar-owned Paris Saint-Germain until 2019, despite a regional crisis which has seen the UAE cut ties with Doha.
"Emirates has a sponsorship contract with the French football club PSG until 2019. So far the club has fulfilled its full obligations and we see no reason to terminate the contract," a spokesman for the airline told AFP. PSG confirmed the news to AFP, saying the partnership would "continue as planned".
Does PSG Want Fly Emirates To Increase Their Current Deal?
Complément d'info : le contrat actuel avec Fly est de 23+2 M.
— Paris United (@parisunited6) August 16, 2017
Le #PSG demande 55M (comme Chelsea avec Yokohama) ou ils résilieront en 2018. pic.twitter.com/RddjPWrffu
Following on the reports of news agency AFP, Paris U, who brought out the news that PSG would want to terminate the contract with Fly Emirates prematurely, said on Twitter that PSG would want as much as Chelsea from Yokohama (55 million Euro / season) or they would end the deal in 2018.
Emirates' Fly Emirates branding has been the front of PSG's shirts since the 2006-07 season, but now there are concrete rumors that the French giants want to terminate the contract with the UAE company ahead of schedule. Qatar Airways is the favorite to replace Fly Emirates.
In May 2013, Paris Saint-Germain have signed a five-year deal with Fly Emirates to extend their partnership until the end of the 2018-19 season. Reports suggest the deal with Fly Emirates is worth €25 million annually.
Qatar Airways To Become New Paris Saint-Germain Kit Sponsor
Qatar Airways is set to replace Fly Emirates as PSG's shirt sponsor ahead of the schedule.
Paris U, who already confirmed the Neymar transfers days ahead of the official announcement, this afternoon spread the news that Paris Saint-Germain wants to terminate their deal with Fly Emirates, with Qatar Airways possibly becoming the club's new main sponsor.
[Info Paris U] Le contrat avec Fly Emirates devrait être résilié en fin de saison. Qatar Airways pourrait devenir le nouveau sponsor maillot pic.twitter.com/O8DyWyIs4t
— Paris United (@parisunited6) August 9, 2017
[Info Paris U] The contract with Fly Emirates should be canceled at the end of the season. Qatar Airways could become the new jersey sponsor.
[Info Paris U] Nous sommes en mesure de vous confirmer que nos sources sont unanimes, @neymarjr devrait être parisien. pic.twitter.com/evSfWYCvRc
— Paris United (@parisunited6) July 21, 2017
This news follows recent actions between Qatar and UAE. On 5 June 2017, UAE cut diplomatic ties with Qatar, giving the country's diplomats 48 hours to leave the country.
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Austria Lustenau Release Special-Edition 26-27 "Vintage" Kit
Austrian club SC Austria Lustenau has unveiled a special-edition jersey, dubbed the "Vintage" kit, created in collaboration with Italian brand Erreà. The limited-edition shirt was launched for the friendly match against German giants FC Schalke 04 at the Sun Minimeal Arena.
The Erreà Austria Lustenau 26-27 "Vintage" jersey comes in an off-white cream base adorned with a subtle all-over floral damask pattern. It is complemented by a dark green polo collar with dual gold pinstripes, an aesthetic echoed on the matching ribbed sleeve cuffs. To complete the clean retro look, the club crest, Erreà chest logo, and Sun Minimeal front sponsor are all rendered in monochrome dark green.
On the back, the retro styling continues with an elegant serif typeface in green for the player names and squad numbers. The release represents another custom design from Erreà in their first season outfitting the Austrian side, after taking over the club's technical contract ahead of the 26-27 campaign.
Betting Ban: Brazilian Club Vila Nova Announce BYD Main Shirt Sponsor Deal
Brazilian club Vila Nova FC has officially announced Chinese electric vehicle giant BYD as its new primary front-of-shirt sponsor. Described by the club as the largest commercial partnership in its history, the agreement places the BYD logo prominently on the chest of the team's Volt Sport kits through the end of 2026, with an option to extend into 2027.
The sponsorship is executed in collaboration with Saga, an authorized dealership network representing BYD in Brazil, whose small logo appears directly underneath the main BYD mark. The automotive manufacturer replaces previous shirt sponsor Bet da Sorte, following a wave of regulatory restrictions on betting companies operating in Brazilian football.
Currently fighting at the top of the Campeonato Brasileiro Série B table and chasing promotion to the top flight, Vila Nova is set to debut the redesigned shirts immediately. The landmark agreement secures vital financial stability for the club's promotion push while expanding BYD's growing footprint across South American football.
Legia Warsaw Release First Adidas Originals Collection in Decades
Legia Warsaw and Adidas have officially launched an all-new Originals lifestyle collection, marking the club's first dedicated project under the iconic Trefoil banner in decades. The retro-infused streetwear range draws heavily on vintage terrace fashion and archival sportswear aesthetics.
Rendered in Legia's traditional palette of green, white, and black, the drop includes classic full-zip track jackets, hoodies, track pants, and t-shirts. Every piece is detailed with Adidas' signature Trefoil logo and prominent Three Stripes down the sleeves and legs. Fans are also treated to two distinct badge options across the garments, with items arriving with either the club's modern crest or the iconic circular 'eLka' emblem.
The Adidas Originals Legia Warsaw collection is available now through the club's official online fan store and selected physical locations. Prices range from 259 PLN for t-shirts to 419 PLN (60-95 EUR) for the full-zip track tops.
