Sevilla Announce Playtika Shirt Sponsorship Deal
Social gaming giant Playtika has been announced as the new main sponsor of Sevilla for this season, the Spanish-league soccer club announced Saturday. Under the agreement, the logos of Playtika's most popular games will appear on the jerseys of Sevilla's first-team players.
Sevilla lost main sponsor Puerto Rico throughout the season in the 2016-17 campaign. Puerto Rico blamed the country's economic woes for this move, which was taken by the new government after the elections on November 8.
Sevilla Debut PlayWSOP Shirt Sponsor
Sevilla's jersey is expected to feature various different sponsor logos throughout the 2017-2018 season.
Playtika was purchased about a year ago by the Chinese game developer Giant Interactive for $4.4 billion. The company employs around 1,600 employees in 15 offices around the world. The company's headquarters are in Israel, and it has offices in the US, Canada, Australia, Argentina, Japan, Romania, Ukraine and Belarus.
Under the sponsorship agreement, which is valued at several million dollars, Playtika will be Sevilla's main sponsor. Logos of Playtika’s most popular games will appear on the player' shirts, with the first game to be featured on Sevilla's kit PlayWSOP, a free poker online game. The contract signed by Playtika and Sevilla is an annual contract with an option to extend it further.
“The sponsorship agreement with Sevilla, which shares similar values with Playtika, will enable us to reach new and diverse audiences,” says Arik Sandler, Playtika’s CFO. “This unique cooperation will strengthen the company’s brands, which are already enjoyed by tens of millions of players around the world”.
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Boca Juniors 26-27 Home Kit Leaked - A New Picture
@g4ryw4lker has shared a new image of the new Adidas Boca Juniors 2026-27 home kit.
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Adidas Launches 2026 World Cup "The Journey Starts Here" Campaign
Adidas has officially kicked off its final preparations for the 2026 World Cup with a new social media campaign titled "The Journey Starts Here." Released just ahead of the tournament, the campaign focuses on the travel and preparation aspect of the competition, featuring a series of images showcasing travel bags, kits, and tournament essentials.
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In addition to the travel gear, Adidas has updated its social media bio to read "26 world-class kits for '26," referencing the brand's extensive lineup of federation kits and apparel created specifically for the 2026 World Cup. The campaign serves as the brand's final buildup before the action kicks off on the pitch.
