Valencia Sign Alfa Romeo Deal
Alfa Romeo, which is owned by the Fiat Chrysler Automobiles Group, has become Valencia's official vehicle for the 2017-2018 season. The logo of Alfa Romeo is present on Valencia's first team's shorts and on their training apparel.
"The agreement with an international automobile company like Alfa Romeo is for Valencia CF a strategic alliance that will help us strengthen our brand and our brand expansion programme," said Jorge García, Valencia's commercial and marketing manager. For our part, we are confident that we will grow together and build long-term mutually beneficial relationships."
Alfa Romeo Becomes Valencia Official Vehicle & Short Sponsor
Alfa Romeo replaces previous Valencia sponsor Volkswagen. It is reported that the Valencia Alfa Romeo deal is worth 300,000 Euro and a counterpart of 45 company cars for footballers and employees.
Lucca Passacco, Alfa Romeo Delegate Advisor for Spain and Portugal, said that Valencia CF are a "perfect ally to share projects with Alfa Romeo; both companies are clearly focused on searching for excellence and hold the same values based on their passion for sports and innovation. We’re sure that VCF fans and Alfa will make a winning team."
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