Brighton & Hove Albion Announce JD Sleeve Sponsor Deal
English Premier League club Brighton & Hove Albion today announced that sports fashion retailer JD will be the club's sleeve sponsor for the 2017-18 season. The JD logo will feature on the left arm of Albion's home, alternate and third shirts, and will be worn for the first time against West Brom this weekend.
Brighton & Hove Albion Sign JD Sports Sleeve Sponsor Deal
No financial details of the new Brighton & Hove Albion JD deal have surfaced yet.
The club also announced that supporters will be able to have the branding applied to their shirts for free from Monday 18th September, while the JD branding can not be applied to shirts that already have a Premier League patch on the left arm.
Albion chief executive Paul Barber said, "This is another exciting partnership for the club and we are delighted to welcome JD as our first ever shirt sleeve sponsor in the Premier League."
"JD is an instantly recognisable brand amongst football fans and we are looking forward to seeing their logo on our shirts for the first time this Saturday. They join our list of high-profile partners at the club, and we are excited to be working with them over the coming season."
JD Group marketing director Stephen White said, "JD are delighted to become the first shirt sleeve partner of Brighton & Hove Albion."
"Off the pitch JD lives on the shoulders of our customers across the UK through our iconic duffle bag and we hope to have the same effect with the Seagulls' shirt arm. Through our partnership with Brighton & Hove Albion, we'll be a major part of their debut season in the Premier League and connect with fans in the city and beyond."
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Adidas Boca Juniors 1992 Retro Collection Leaked
According to reliable club apparel source @marto_m3, the German brand is preparing to launch a full line of vintage garments for the Argentine giants Boca. The leaked mock-ups showcase a four-piece capsule that accurately revives the bold aesthetic of the early 1990s, consisting of a classic track jacket, matching track pants, and two distinct retro t-shirts.
The standout pieces of the collection are the two jerseys, which feature the famous 1992 template, A central placement for both the vintage Adidas Trefoil logo and the historic Boca Juniors crest completes the authentic 1992 look. Complementing the shirts is a vibrant tracksuit, with the blue jacket sporting a striking yellow angled panel across the chest and the pants featuring oversized yellow and white geometric color-blocking down the sides.
This upcoming release is part of a 1992 retro collection for many Adidas teams.
Vauxhall Motors FC 26-27 Away Kit Releasedmacr
The the striking new Vauxhall Motors FC 2026-2027 away kit has been revealed, introducing a highly vibrant aesthetic for the upcoming campaign.
The shirt features a dark navy base that is heavily contrasted by an intricate, retro-inspired geometric pattern applied in neon pink, yellow, and light blue across the torso and sleeves. Pink Macron 'Hero' logos sit on the right chest and both shoulders, perfectly complementing the colourful graphic elements, while the traditional club crest rests on the left breast.
Right in the centre, the logo of front-of-shirt sponsor Premier Jet Support, complete with an aeroplane motif, is printed in crisp white to stand out against the busy background design.
What are your thoughts on this bold, colourful pattern for the new Vauxhall Motors away strip? Let us know in the comments below.
