Debut Against Manchester United: Everton Sign Angry Birds Sleeve Sponsor Deal
Everton FC this morning announced Angry Birds as the club's first-ever sleeve sponsor, with the logo of the well-known mobile game franchise appearing on the sleeve for the first time today against Manchester United at Old Trafford.
Everton Signs Angry Birds as Sleeve Sponsor
This image Angry Birds' lead character, "Red" wearing an Everton kit with the logo on the left sleeve.
From today, Everton will wear the Angry Birds logo on the left sleeve during all games of the season. As with other clubs in the leagues with sleeve sponsors, the standard league patch will continue to feature on the right arm.
Launched initially in December 2009, Angry Birds has become a worldwide success and even managed to create a quite popular movie spin off recently, generating approximately USD 350 million at the box office.
Everton fans who already purchased a 2017-18 jersey will be able to add the Premier League and Angry Birds logos to the sleeves for as little as £3 in any official club store. This service will be available from September 22, in store only and can only be applied to shirts with no added sleeve patches yet.
Everton’s Chief Executive Robert Elstone said: “We’re delighted that Rovio Entertainment has become Everton’s first shirt sleeve partner. Angry Birds is one of the best-selling game apps of all time and is also a remarkable success story in terms of the way in which the brand has crossed over from gaming to become part of popular culture. Everyone here is excited about being able to work with such a creative, dynamic and ambitious brand.”
Alan McTavish, Head of Commercial at Everton, said “Rovio Entertainment recognise the global reach that Everton can deliver through its international fanbase and the global exposure of the Premier League. In return, working with Rovio and the Angry Birds brand gives Everton exposure in key international markets through their breadth of digital channels in gaming and animation, as well as a wide range of co-branded merchandise.
What are your thoughts on this surprising announcement? Drop us a line below.
Bristol Rovers Announce 5-Year Puma Kit Deal
Bristol Rovers have officially announced a five-year technical kit partnership with Puma, taking effect from the 2026-27 season. Replacing previous supplier Macron, the new agreement is described by club CEO Ritchie Bates as the largest commercial deal in Bristol Rovers' history. Under the partnership, the global sportswear brand will manufacture match kits, replica shirts, and training wear for the men's first team, women's first team, and academy squads.
Coinciding with the announcement, the club also revealed the new Puma Bristol Rovers 2026-27 home kit. The shirt faithfully retains the team's traditional blue and white quartered design, updated with solid blue sleeves and a clean crew neckline.
Adidas CEO Wears Custom Hlaf-and-Half Mexico / South Africa Kit at 2026 World Cup Opening Match
Adidas CEO Björn Gulden caught the attention of football shirt fans at the opening match of the 2026 FIFA World Cup between Mexico and South Africa. For the occasion, Gulden wore a unique, custom-made half-and-half Adidas jersey combining the home kits of both competing nations.
The bespoke shirt features a direct split down the middle, merging the green base and red details of the Mexico 2026 home kit with the yellow and green design of the South Africa 2026 home kit. As both Mexico and South Africa are sponsored by Adidas, the mash-up served as a diplomatic and promotional choice for the brand's chief executive at the tournament's inaugural game.
This split Mexico and South Africa jersey is a one-off custom creation specifically made for the Adidas CEO and will not be available for retail sale. It highlights the brand's prominent presence at the 2026 World Cup right from the opening whistle.
South Korea 2026 World Cup Home Kit Features National Flag on Sleeve
The South Korea 2026 World Cup home kit, made by Nike, has been revealed with a notable detail on the left sleeve. The new jersey prominently displays the South Korean national flag, adding a classic touch to the overall design. This element complements the nation's iconic red base, continuing the visual identity established by Nike for the upcoming tournament.
Following the initial reveal, football fans quickly pointed out that the inclusion of the national flag is a consistent feature in South Korea's kit history. Social media discussions highlighted several past uniforms that also displayed the flag, confirming that this design choice honors a long-standing tradition for the national team.
Puma Czech Republic 2026 Kit Heavily Torn During Match
During a recent 2026 World Cup match, Czech Republic player Pavel Šulc experienced a significant kit malfunction when his Puma jersey was heavily torn. Images from the game show the shirt ripped in several places and hanging in tatters, drawing immediate attention from fans and spectators.
The incident has sparked criticism regarding the durability and quality of Puma's current national team kits. Fans on social media were quick to point out the extreme thinness of the material, with many comparing the fabric to paper. The scene also brought back memories of previous instances where Puma kits were easily damaged during major international tournaments, most notably with the Switzerland team at Euro 2016.
While modern football shirts are designed to be highly lightweight and breathable to aid player performance, this level of tearing raises questions about the balance between advanced materials and basic structural integrity. Puma has yet to officially comment on the exact cause of the material failure.
Travis Scott x Nike Total 90 Football Released
As part of the surprise Travis Scott x Nike Total 90 collection drop on June 11, a special edition Total 90 Academy football has been released.
Tied to the Rip The Script campaign ahead of the 2026 World Cup, the ball features a striking design in gold, black, and green, blending the iconic Total 90 aesthetic with Travis Scott's signature branding.
The football, along with the rest of the capsule, was launched without warning and is available exclusively through Nike's and Travis Scott's official website.