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Debut Against Manchester United: Everton Sign Angry Birds Sleeve Sponsor Deal

Everton FC this morning announced Angry Birds as the club's first-ever sleeve sponsor, with the logo of the well-known mobile game franchise appearing on the sleeve for the first time today against Manchester United at Old Trafford.

Everton Signs Angry Birds as Sleeve Sponsor

This image Angry Birds' lead character, "Red" wearing an Everton kit with the logo on the left sleeve.

From today, Everton will wear the Angry Birds logo on the left sleeve during all games of the season. As with other clubs in the leagues with sleeve sponsors, the standard league patch will continue to feature on the right arm.

Launched initially in December 2009, Angry Birds has become a worldwide success and even managed to create a quite popular movie spin off recently, generating approximately USD 350 million at the box office.

Everton fans who already purchased a 2017-18 jersey will be able to add the Premier League and Angry Birds logos to the sleeves for as little as £3 in any official club store. This service will be available from September 22, in store only and can only be applied to shirts with no added sleeve patches yet.

Everton’s Chief Executive Robert Elstone said: “We’re delighted that Rovio Entertainment has become Everton’s first shirt sleeve partner. Angry Birds is one of the best-selling game apps of all time and is also a remarkable success story in terms of the way in which the brand has crossed over from gaming to become part of popular culture. Everyone here is excited about being able to work with such a creative, dynamic and ambitious brand.”

Alan McTavish, Head of Commercial at Everton, said “Rovio Entertainment recognise the global reach that Everton can deliver through its international fanbase and the global exposure of the Premier League. In return, working with Rovio and the Angry Birds brand gives Everton exposure in key international markets through their breadth of digital channels in gaming and animation, as well as a wide range of co-branded merchandise.

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