All-New Japan 2018 National Team Logo Revealed
Nov 1, 2017, by Chris
The Japan Football Association (JFA) rebuilt the JFA brand and renewed the visual identity of each business. The rebranding is part of strengthening the foundation to realize the "JFA's promise 2050" listed in the "JFA 2005 Annual Declaration" and the "JFA goal 2030" set for achieving that.
New Japan National Football Team Logo
This is the new logo of the Japanese national soccer team.
The new Japan 2018 logo retains all elements of the old logo. The most remarkable differences are the shape of the logo, the JFA typeface and that the lettering Japan is now included within the badge.
The design of all other important visual logos have been also revamped by the JFA. This includes the referee patch as well as a new unified logo and convention name through conventions of football, futsal and beach football sponsored by JFA.
The activities of the Japan Football Association are divided into four areas, "Organization", "Various Tournament", "Various Projects", "Japan Representatives".
From the press release: "The new JFA 2018 branding is based on the concept of 'universal modernity that continues to be loved over the times,' 'sincere attitude and fair spirit that is universal and constantly face-to-face', 'challenging spirit to growth and development', 'passion', 'all involved It is a universal unified design that expresses importance (Respect)' and ' familiarity, trust, and security'."
What do you think of the updated Japan national team logo? Do you like the new brand identity of the JFA? Share your thoughts in the comments below.
Special Coventry City 2026 Pink October Kit Released
Coventry City and Hummel have unveiled a special limited-edition all-pink shirt to mark Breast Cancer Awareness Month. Released on October 1, the jersey inaugurates a month-long series of club initiatives dedicated to raising awareness and supporting the fight against breast cancer.
The Coventry City 26-27 Breast Cancer Awareness kit is predominantly vibrant pink, styled with alternating tonal vertical stripes that incorporate a subtle pattern. Clean white accents complement the design, utilized for the Hummel logo, the monochrome club crest, and principal partner Monzo across the midriff. Positioned prominently at the center of the chest is the iconic breast cancer awareness ribbon.
The special one-off release joins the Sky Blues' 26-27 collection as a dedicated charity drop, highlighting an important cause with an eye-catching tonal aesthetic.
Copa América Champions Badge Returns to Argentina Kits
After two years, the reigning South American Champions badge officially makes its return to the Albiceleste jersey, following the end of Argentina’s reign as world champions.
The badge last appeared during 2024 Copa América. Since then, despite holding both Copa América and World Cup titles, Argentina consistently gave priority to the World Cup badge.
Big thanks to @whatthekit_x for spotting and create the collage.
Melbourne Victory 26-27 Home & Away Kits Released
Melbourne Victory has officially unveiled its new home and away kits for the 26-27 A-League season. The launch marks the club's first matchwear collection produced under their new four-year technical partnership with Melbourne-based streetwear and activewear brand Elite Eleven.
The 26-27 home kit delivers a timeless look grounded in the club's traditional colours. It features a deep navy base accented by the iconic white Big V across the chest, complemented by white piping along the crew neck collar and raglan sleeve seams. Elite Eleven's signature logo sits centrally above the chevron, with Turkish Airlines remaining as the primary shirt sponsor.
In contrast to the classic home design, the Melbourne Victory 26-27 away jersey introduces a vibrant and modern aesthetic. It uses a bright neon fluro base paired with a large navy chevron and matching navy panels running along the shoulders and sides. Both shirts are available immediately for purchase through the club's official store.
FC Nantes 26-27 Octobre Rose Kit Released - First Pink Kit in Club History
Macron and FC Nantes have officially unveiled a special Octobre Rose kit for the 26-27 campaign, marking the first time in the club's history that Les Canaris will wear pink. Designed to raise awareness and support the fight against breast cancer during Pink October, the jersey will be worn in official competition by both the women's and men's first teams at the Stade de la Beaujoire throughout the month.
The Macron FC Nantes 26-27 Octobre Rose shirt is built around a soft pastel pink base decorated with a brushstroke pattern inspired by the deconstructed awareness ribbon in tonal shades. Deep burgundy trims accent the collar, cuffs, and monochrome branding, while a pink ribbon sits proudly on the chest between the Macron Hero and the embroidered club crest. On the back neck, eight embroidered pink ribbons replace the traditional stars that represent Nantes' eight French league championship titles.
Burgundy shorts and pastel pink socks with a burgundy turnover band complete the full kit. In support of the initiative, 50% of the profits from shirt sales will be donated directly to local charities Madame S and Ma Parenthèse, along with the FC Nantes endowment fund.
