Off-White is the New White For Football Kits
- Creamy Football Kits Trend: There's a growing trend in football kit design favoring off-white or creamy shades, seen in kits from teams like Arsenal, Napoli, and Ajax.
- Off-White Overuse: The popularity of off-white in football kits is becoming so common that it risks losing its novelty and may not always complement the overall kit design.
- Future of the Trend: Despite potential overuse, the off-white trend is expected to continue as teams need light-colored jerseys to avoid color clashes, while pure white kits are becoming less common.
Football kit design has entered its creamy age, and honestly, no one seems to be complaining. The evidence is clear - from England to Italy, the message to designers seems to come from a divine football authority with one simple directive: make it creamy.
Liverpool's away is off-white done wrong
Off-White 2025-2026 Football Kits
Look at this season's offerings and you'll spot the trend immediately. Arsenal's 'Cloud White' canvas for the stunning third kit, Napoli's creamy golden away kit, and Ajax's 'Halo Ivory' third kit. These aren't your grandfather's white kits - they're softer, warmer, more nuanced.
However, with the sheer amount of off-white being used by teams, the creamy trend has already begun to wear itself out. Off-White is nothing special anymore - it is the new normal.
For us, Liverpool's away kit would have looked better in a pure white
Another thing is that the off-white is sometimes not a good fit with the rest of the kit. For example, what's the reason for Liverpool to use an Ecru base for their first modern Adidas kit? For us, a white base would have fitted better with the striking red accents, but "the creamy off-white" again won here.
Have we reached the climax of this trend - likely not?
The question is when we will reach the climax of this trend. As things stand, this is not going to stop, especially since many teams need a new light jersey every year to offer a good choice in the case of color clashes.
White 2025-2026 Football Kits
In case you wondered - actual white kits still exist, but they are almost becoming rarer than off-white kits for the big teams.
What do you think - is off-white set to become the new standard? Let us know in the comments below.
