Off-White is the New White For Football Kits

5 hours ago

by Chris

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Off-White Trend: Off-white has become a popular color choice for football kits, with many teams adopting softer, warmer tones instead of traditional white.
Trend Saturation: The widespread use of off-white is causing the trend to lose its novelty, becoming the new normal in kit design.
White Kits: Traditional white kits are becoming less common as off-white variations dominate the market, driven by the need for teams to release new light jerseys annually.

Football kit design has entered its creamy age, and honestly, no one seems to be complaining. The evidence is clear - from England to Italy, the message to designers seems to come from a divine football authority with one simple directive: make it creamy.

Liverpool's away is off-white done wrong

Off-White 2025-2026 Football Kits

Look at this season's offerings and you'll spot the trend immediately. Arsenal's 'Cloud White' canvas for the stunning third kit, Napoli's creamy golden away kit, and Ajax's 'Halo Ivory' third kit. These aren't your grandfather's white kits - they're softer, warmer, more nuanced.

However, with the sheer amount of off-white being used by teams, the creamy trend has already begun to wear itself out. Off-White is nothing special anymore - it is the new normal.

For us, Liverpool's away kit would have looked better in a pure white

Another thing is that the off-white is sometimes not a good fit with the rest of the kit. For example, what's the reason for Liverpool to use an Ecru base for their first modern Adidas kit? For us, a white base would have fitted better with the striking red accents, but "the creamy off-white" again won here.

Have we reached the climax of this trend - likely not?

The question is when we will reach the climax of this trend. As things stand, this is not going to stop, especially since many teams need a new light jersey every year to offer a good choice in the case of color clashes.