90+ Pics: Nike x Off-White 'Football, Mon Amour' 2018 World Cup Collection Revealed
Nike has officially confirmed that the Off-White collection will drop on 14 June, which is the day of the 2018 World Cup opening match between Russia and Saudi Arabia. The collection is tagged "Football, Mon Amour".
For Virgil Abloh, founder of Off-White, football is an opportunity to blend memories of his youth — playing hip-hop tracks on the way to high school soccer matches, for instance — with his interests in mixing lifestyle and sport branding. It's big and bold and full of nuanced visual cues. In a word, his collection is predicated on the visceral.
“The great thing about the vocabulary and history of football is that aesthetically it has its own look. I was always inspired by the way European teams have a sponsor printed over the chest. When I was working on this collection, I wanted to celebrate the different variants of typography," says Abloh.
All the numbers on the jerseys and other collection pieces refer to those Abloh wore during his playing years. The jersey’s black-and-white checker board is a subtle nod to Croatia strips. And the team’s logo, a lion juggling dots, pays homage to ubiquitous crests and the pattern of dots Abloh formed when thinking about how to explain, at the most basic level, the optimal place on the foot to strike a ball.
Nike Football x Off-White Football Jersey Home
Nike x Off-White Football Shorts Home
Nike Football x Off-White Football Jersey Away
Nike x Off-White Football Shorts Away
Nike x Off-White Pullover Hoodie - Black
Nike x Off-White Pullover Hoodie - White
Nike x Off-White Track Jacket
Nike x Off-White Football Pants
Nike x Off-White Tee - Black
Nike x Off-White Tee - White
Nike x Off-White Magia Football
Nike Zoom Fly Mercurial Flyknit
“I wanted to communicate where a player strikes the ball. So, I put dots on the boot; if you’re going to strike the ball, your foot/eye coordination is basically the only variance of chance. That's what the collection started with, these running shoes that mimic the same as your actual boot on the pitch so that you started subconsciously training all the time. Then I just applied that aesthetic from the bottom up,” Abloh explains the Flyknit Zoom Fly.
Nike Football x Off-White Mercurial Touch
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