Serbia Announce Puma Kit Deal + World Cup Kit Leaked by Panini Stickers?!

Update: The Football Association of Serbia officially announced that they signed a kit deal with German sportswear manufacturer Puma. The Serbia 2018 World Cup kits are set for a release next week.

"We are pleased to welcome Serbia to the Puma family. The country has a rich footballing history that we can not wait to contribute to" said Bjørn Gulden, Puma's Chief Executive Officer. "The qualification of Serbia for the 2018 World Cup has emphasized the talent of the national team and the interesting perspectives of the youth."

"In the year in which our national team will take part in the World Cup, we have signed a partnership with one of the biggest sports brands in the world and for this we are very happy and proud. Supported by our new technical sponsor, we expect further good results to celebrate together. All the national selections of the Serbia Football Federation will proudly wear Puma clothing, known for their unique design and quality, " commented Slaviša Kokeza, president of the Serbian Football Association .

Original article - March 12 2018 Pending official confirmation, Serbia's new kit deal with Puma was recently confirmed by an unlikely source - leaked pictures of the upcoming Panini 2018 World Cup stickers. Thanks to Stefan for the pictures and info.

Serbia was previously with Umbro and that contract has ended once the qualifiers concluded late last year. This means that in Serbia's next friendly games, against Morocco on 23 March and against Nigeria on the 27th, we'll likely already see the team in the new Puma kits.

Besides confirming the supplier switch, the pictures also reveal what could be a first look at the Puma Serbia 2018 World Cup kit. The jersey worn by the players in the pictures is red with a white crew neck and a white panel on the shoulders.

We are very skeptical about this being the actual Serbia 2018 World Cup home shirt as it's not based on the template Puma has used for its other teams.

Stay tuned for updates as we receive them.

Do you like to see Puma pick up the Serbia contract just in time for the World Cup or would you have preferred to see another team wearing Umbro in Russia? Drop us a line below. Check out the 2018 World Cup Kit Overview to see all leaked and official shirts.