Brilliant or Trash? Brazilian Club Corinthians Debuts Revolutionary Shirt Sponsor That Only Appears in Contact with Sweat
Update: Corinthians yesterday debuted the innovative shirt sponsorship that appears on the shirts as the players perspire during the match. The method did not worked great for most players, however.
Corinthians Debuts Innovative 'Sweat' Shirt Sponsorship
Brazilian club Corinthians is an advanced negotiations with the multinational company Unilever for an innovative sponsorship that could be debuted in today's match against Fluminense.
Shirt Sponsor to Appear As Soon as it Comes in Contact with Sweat of Player
The brand of a product of Unilever will only appear on players' shirts as they perspire during the match. The logo will be displayed in the main space of Corinthians' uniform as soon as it comes in contact with the sweat of the athletes.
Corinthians players trained with the match jersey to test the sponsorship. Corinthians and the sponsor want to make sure that the technology used to make the print will work.
The new innovative Corinthians Unilever sponsorship is reported to be a one-off agreement only. Corinthians has had no main sponsor since one year.
Corinthians uniform has five sponsors currently, including logos on the shoulders, the sleeves and the back.
Share your thoughts in the comments below.
FC Barcelona 26-27 Home Kit Spotted on Sale Ahead of Official Launch
The FC Barcelona 26-27 home kit has been spotted on sale well before its official presentation. The new Nike jersey is currently available for purchase at JD Sports in Thailand, both in physical retail stores and online.
The early availability appears to be happening in multiple regions, with reports from fans mentioning sightings in stores across the United States.
Schlotterbeck Deliberately Wears His Football Socks the Wrong Way Round
Borussia Dortmund and Germany defender Nico Schlotterbeck has a very specific habit regarding his matchday attire. The centre-back deliberately wears his football socks the wrong way round - the back is on the front, and the front is on the back.
In 2025, the Borussia Dortmund & Germany center back once told SPORT1 that this was one of his unique habits.
Urawa Red Diamonds 26-27 Home Kit Teased - Launch Next Week
Japanese J1 League club Urawa Red Diamonds have officially teased their new 26-27 kit. The club announced through their official social media channels that the full details and design of the new uniform will be revealed on June 26, 2026.
The teaser image released by the club gives very little away regarding the actual design of the shirt, but it confirms the continuation of their long-standing partnership with American sportswear brand Nike.
A Look Back at World Cup Shirt Number Typography
Football kit design account @PaladarNegroWeb has shared an interesting retrospective on the typography used for shirt numbers in recent World Cups. The visual language of football kits is often defined by these details, with fonts becoming instantly recognizable symbols of specific tournaments and eras.
The collage highlights various iconic typefaces worn by national teams on the biggest stage. spanning from the 2006 World Cup to the FIFA World Cup.
This overview is part of an ongoing series by the account exploring the visual elements of football. It serves as a great reminder of how deeply typography impacts the overall aesthetic and legacy of a football shirt.
