Instant Classic - Nike Brazil Brasileiragem 2018 World Cup Advert Launched
Nike have released their 2018 World Cup Brazilian television advert fronted by the Brasil's new golden generation. Featuring a nod to Ronaldo's famous moment of the Nike Airport France 1998 World Cup advert, the Nike Brasileiragem 2018 World Cup advert celebrates the identity of Brazilian football.
Nike #Brasileiragem 2018 World Cup TV Advert
Specifically made for Nike Brasil, the Brasileiragem 2018 World Cup film mixes street football with Brasil's currrent golden generation. The advert features a nostalgic nod to Ronaldo and the 1998 Airport Nike World Cup ad.
The film has been produced by Wieden & Kennedy São Paulo.
"When we talk about inspiration, the history of Brazil in football comes to mind," says Daniel Paz, Senior Marketing Director at Nike Brazil, who adds: "Our challenge was to seek out references and make this energy clear. To be Brazilian is something that nobody can copy."
Do you like the Nike Brazil 'Brasileiragem' 2018 World Cup TV advert? Let us know in the comments below.
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