Adidas to End Costa Rica Kit Deal?
Apr 3, 2026, by Phan Tich Giay
- Contract End Date: The current Adidas contract with the Costa Rican national team is set to expire on December 31, 2026.
- Adidas' Dissatisfaction: Adidas is reportedly unhappy with the Costa Rican Football Federation due to poor sporting results, low shirt sales, and a discount scandal involving the sale of uniforms to federation employees.
- Likely Outcome: It is unlikely that Adidas will renew their contract, and Costa Rica will likely need to find a new technical supplier for the 2027 cycle.
A major split could be on the horizon in Central America. According to recent reports from Zona Concacaf, Adidas is reportedly deeply dissatisfied with the Costa Rican Football Federation (Fedefútbol) and is heavily considering walking away from their kit partnership.
Adidas to End Costa Rica Kit Deal?
The current contract between the German sportswear giant and the Costa Rican national team is officially set to expire on December 31, 2026.
However, sports journalist Maynor Solano reports that a renewal is highly unlikely. Adidas has reportedly already proposed a considerable reduction in their sponsorship terms to Fedefútbol, and all signs point to the brand being "more out than in".
The Three Main Reasons for the Split
According to the reports, Adidas's frustration stems from a combination of sporting, commercial, and administrative failures:
- Poor Sporting Results: Costa Rica's recent performances on the pitch have been highly disappointing, culminating in their devastating failure to qualify for the 2026 World Cup.
- Dismal Shirt Sales: As a direct consequence of the team's struggles and lack of World Cup presence, official merchandise and shirt sales have dropped to very low levels.
- The "Final Straw" Discount Scandal: The tipping point that truly bothered the German brand reportedly happened off the pitch. Fedefútbol allegedly sold off their previous inventory of uniforms directly to federation employees at "ridiculously low" prices.
When Adidas found out about this internal fire sale, it severely damaged the relationship, as brands fiercely protect the premium value of their merchandise.
With their biggest sponsor seemingly packing their bags at the end of the year, Costa Rica will likely be forced to find a new technical supplier for the 2027 cycle.
Check out all Costa Rica kits on Football Kit Archive.
Which sportswear brand do you think would be a good fit to take over the Costa Rica national team contract if Adidas officially leaves? Let us know in the comments below.
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