New UEFA Champions League 2018-2021 Branding Revealed
UEFA this week revealed the new branding for the UEFA Champions League. The UEFA Champions League brand for the 2018/19 season has a vibrant new look, based on a concept called 'Highlighting moments that make the ultimate stage'.
UEFA revisits its competition brand identity every three years, in sync with the commercial cycle of broadcast and sponsorship rights. Compared with previous brand identity updates, the new design is a bigger change. While the 'starball' visual gains importance in the new identity, the distinct and successful 'ultimate stage' arena still features in the branding package. This provides an extended range of key visuals that can be used for communication purposes, both internally as well as by UEFA's partners.
New UEFA Champions League 2018-2021 Branding & Identity
The connected stars from the 'starball' in the UEFA Champions League logo are the centrepiece of this new brand identity. The concept captures the iconic moments of extraordinary feats of skill and ability that make UEFA Champions League matchnights so special.
The branding has been designed to be more flexible, while building on established elements such as the anthem, the stadium and the trophy. The blue colour palette deriving from UEFA Champions League matchnights has been enriched with new accent colours – magenta and cyan – to support the fresher look. The UEFA Champions League has expanded to become part of the global entertainment environment, rather than just solely being a sports event.
Guy-Laurent Epstein, marketing director, UEFA Events SA: "The UEFA Champions League is a globally recognised brand in football, sports and entertainment. This brand refresh maximises the opportunities to engage with fans and stakeholders across new technologies and platforms."
Mark Hyde, head of design, BT Sport: "Confident, contemporary and courageous. With refined elegance and a vibrant injection of colour, the UEFA Champions League brand upholds its position as possibly the most iconic of sporting identities."
The new identity offers a new, more flexible colour co-branding system to give commercial partners the opportunity to tailor the brand identity to their own needs.
Hans Erik Tuijt, global sponsorship director, Heineken: "The branding is fresh and appealing. It gives the competition a new, contemporary look while remaining premium."
The identity has been developed in collaboration with UEFA's marketing partner, TEAM Marketing AG, and the London-based creative agency DesignStudio.
What do you think of the updated UEFA Champions League branding? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
2015/16 Atletico Madrid Jesus Gamez #18 *Player Issue* Home Shirt (M) Nike
1995/97 Santos Laguna Track Jacket (L) Corona Sport
1994/95 AC Milan Savicevic #10 Home Shirt (M) Lotto
2020/21 Atletico Madrid Track Jacket (M) Nike
Iconic Liverpool Shirts A3 Print
2013/14 Hellas Verona Track Jacket (S) Nike
2018/19 Preston North End Davies #6 *Match Issue* Home Shirt (M) Nike
2004/06 France Zidane #10 Home Shirt (M) Adidas
2015/16 Internacional 1/4 Zip Fleece Top (XL.Kids) Adidas
1990 Ennerre #16 Template Shirt (L)
Dorking Wanderers 26-27 Home & Away Kits Released
English National League South side Dorking Wanderers have officially revealed their new home and away kits for the 2026-2027 season.
The new 26-27 home shirt introduces a classic and timeless design, stripping things back to a traditional aesthetic. It features bold red and white vertical stripes that draw inspiration from historic European football heritage. To complete the clean and authentic on-pitch look, the home jersey is perfectly paired with deep blue shorts and traditional white socks.
Following the launch of the primary strip, Dorking Wanderers also introduced their new 26-27 away kit, which delivers a much sharper and modern edge. This secondary jersey is defined by striking black and orange stripes, creating a strong contrast between dark and vibrant tones.
Notably, the club has thoughtfully replaced the betting sponsor with health and wellbeing partner Nuffield Health for all junior kits, while also actively reducing the price of youth shirts by £6 down to £39 to help younger fans afford their colors.
Which of these two striped Dorking Wanderers designs do you prefer? Let us know in the comments below.
Special Goiás 2026 'Romaria' Kit Released
Brazilian side Goiás EC and technical sponsor Diadora have officially launched a special edition "Romaria" kit for the 2026 season. This unique jersey is designed to honor the deep-rooted faith and cultural traditions of the club's supporters, known as the Emerald Nation.
Tying heavily into the local religious pilgrimages that take place in the state of Goiás, the release operates under the fitting motto, "Faith is not explained. It is carried," successfully blending regional heritage with modern football apparel.
The design of the new Goiás 2026 Romaria shirt is anchored by an off-white base that is heavily detailed with an intricate, tonal graphic pattern. This all-over print features ornate filigree and religious iconography directly inspired by the Divino Pai Eterno (Divine Eternal Father), a central figure in the state's famous annual pilgrimage. To contrast the subtle background artwork, Diadora has applied its logo and the classic circular 'G' club crest in a sharp, dark green on the chest, while subtle gold piping accents the shoulder lines.
The most striking colorful details of the kit are reserved for the sleeve cuffs, which feature vibrant, tricolor bands of blue, green, and yellow. Upon closer inspection, these colored stripes are inscribed with repeating "Divino Pai Eterno" text, further cementing the jersey's homage to the region's spiritual traditions.
What are your thoughts on this intricately detailed Diadora and Goiás Romaria kit? Let us know in the comments below.