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Arsenal Adidas Kit Deal Unlikely to Be Worth £60m Per Season

Sports Sponsorship Insider has chimed in following reports that Adidas would sign a kit deal with Arsenal from next season worth £60m per year.

Concept kit

According to an expert contacted by the magazine, whilst the deal is set to go through as reported, the fee will be a tad lower, in the region of £45m to £60m per season.

"Adidas have a strategy built around major cities and a younger urban consumer so Arsenal fit that profile, but their recent decline would work against a premium price," the source said.

Are you happy to see Arsenal get in Adidas to replace Puma from 2019? Comment below.

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Too Much Black? Los Angeles Lakers Unveil New Practice Court Design for 26-27 Season

Basketball Jersey Archive
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Al Ahly 26-27 Third Kit Released

Egyptian giants Al Ahly SC have officially launched their new 26-27 third kit by Adidas. The release completes the Cairo club's full kit collection for the 26-27 campaign, following the earlier reveals of their traditional red home strip and the new away shirt.

The Adidas Al Ahly 26-27 third jersey introduces an eye-catching design built on a pale sand base. The standout feature is a dynamic maroon graphic spread across the chest and shoulders, creating a striking smoke- or sandstorm-like effect. Dark maroon is also used for the crew collar, sleeve cuff trim, and the iconic Three Stripes along the shoulders.

To maintain the cohesive aesthetic, all detailing on the front of the shirt appears in matching maroon tones. The club's eagle crest has been recolored on a golden shield badge, accompanied by monochrome Adidas and sponsor logos on the chest.

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Cape Town City 26-27 Away Kit Released

Cape Town City FC and Umbro have officially unveiled the club's new away kit for the 2026-27 season, following the release of their 10-year heritage home strip.

The Umbro Cape Town City 2026-27 away jersey introduces a fresh colorway, combining a light mint green base with a subtle, intricate graphic pattern across the front and sleeves. Darker green trim on the crew neck collar and sleeve cuffs provides clean contrast.

All club and partner branding, including the stylized CTFC crest, the Umbro logo, and the SportPesa sponsor on the chest, appears in a matching dark green tone. A special anniversary jocktag is positioned near the lower hem to mark 10 years since the club's establishment in 2016.

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Hong Kong Rangers 26-27 Home Kit Released

Hong Kong Premier League side Hong Kong Rangers has officially unveiled its new home kit for the 26-27 season. Manufactured once again by Spanish brand Kelme, the new strip brings an energetic and modern look to the pitch as the club extends its long-running partnership with the sportswear manufacturer.

The Kelme Hong Kong Rangers 26-27 home shirt features a vibrant royal blue base covered in an all-over dynamic graphic of diagonal, brushstroke-style streaks in cyan and white. The shirt is finished with a classic V-neck collar, white trim on the cuffs, and white sponsor prints on the front and back, alongside the club's circular crest on the chest.

Matching royal blue shorts with white numbering and royal blue socks complete the full look of the Hong Kong Rangers 2026-27 home uniform.

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Exclusive: Atletico Madrid 2027-28 Home Kit to Retain Traditional Colors

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Sporting CP 120-Year Anniversary Shirt Hit by Crest Peeling Quality Issues

Sporting CP recently celebrated their 120th anniversary with the launch of a special commemorative 26-27 jersey. However, just weeks after its release, several supporters have reported noticeable quality issues regarding the gold heat-applied crest on the shirt. Big thanks to @SuspendamEsta & @AlexRod_27.

Images shared online show the golden lion emblem and shield cracking and peeling away from the fabric after only a month of use, despite fans following strict hand-washing routines. The issue appears to be widespread, with staff at the club's official Loja Verde store reportedly acknowledging multiple complaints and advising customers to avoid machine washing.

Fortunately, Sporting CP's retail staff have been handling the situation proactively by exchanging defective jerseys on the spot and reapplying custom name and number printing at no extra cost. It remains to be seen whether any adjustments will be made to the badge application for remaining or future production runs.

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Al-Arabi SC 26-27 Home & Away Kits Released

Qatari club Al-Arabi SC has officially unveiled its new home and away kits for the 26-27 season, produced by Adidas. The designs celebrate the club's traditional red and white identity while incorporating rich maroon accents.

The Adidas Al-Arabi 26-27 home shirt features a vibrant red base dominated by a bold 3D geometric cube pattern across the front. White sleeves with red Three Stripes provide a strong contrast, complemented by a solid red crew neck collar. White monochrome logos, including the Doha Bank sponsor and the club crest, complete the look alongside matching red shorts and socks.

For the away strip, Adidas delivers a refined off-white shirt highlighted by deep maroon raglan sleeves, collar, and side panels. Gold Three Stripes run down the shoulders, while the chest logos and sponsor branding are rendered in clean maroon. The full kit is finished off with white shorts and socks.

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Ulsan HD 2026 Third Kit Released

K League 1 club Ulsan HD and Adidas have officially unveiled their new 2026 third kit, titled 'Midnight Wave'. The new strip expands the South Korean club's wardrobe for the 2026 season following the launch of their blue home and white away kits earlier in the year.

The Adidas Ulsan HD 2026 third jersey draws inspiration from the nocturnal seas of Ulsan facing the East Sea. It combines a deep navy base with subtle black gradient elements and striking sand beige accents across the Three Stripes, collar, club crest, and sponsor logos. The look is completed with bespoke sand beige numbering and a special jocktag at the lower hem incorporating the club's tiger emblem alongside wave motifs.

The Ulsan HD 2026 third kit will be available for purchase online via UHD SHOP starting August 21, followed by a release in official physical stores. The team is scheduled to debut the new uniform on the pitch in early September.

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Wadi Degla 26-27 Away Kit Released

Egyptian side Wadi Degla SC has officially unveiled its new away kit for the 26-27 season, made by Italian brand Macron. The reveal follows the recent launch of the club's home jersey and expands the team's look for the new campaign.

The Macron Wadi Degla 26-27 away shirt introduces a clean and understated design, centered around a predominantly white base. The fabric features a subtle tonal geometric pattern composed of modern intersecting lines. Black accents provide sharp contrast on the overlapping V-neck collar and the sleeve cuffs, both of which are finished with fine white pinstripes.

Black Macron logos and a monochrome version of the club crest decorate the chest, alongside sponsor branding from Ollin and CLUBtown. A small red sleeve patch adds an additional pop of color to the overall package.

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Violette AC 2026 CONCACAF Caribbean Cup Away Kit Released

Haitian side Violette AC has officially revealed its new away kit for the 2026 CONCACAF Caribbean Cup campaign. Produced by Colombian brand Saeta, who also supplies the Haiti national football team, the kit marks the club's latest continental outing.

The Saeta Violette AC 2026 CONCACAF Caribbean Cup away shirt introduces a clean and classic design, predominantly white with navy blue and gold trim along the V-neck collar and sleeve cuffs. The jersey features the club crest on the left chest, Saeta branding on the right, various sponsor logos across the torso and sleeves, and the official tournament sleeve badge. A small Haitian flag is placed at the upper back below the collar.

White shorts with navy and gold side accents and matching white socks complete the look of the new Violette AC 2026 away uniform.

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Xerez CD 26-27 Home, Away & Third Kits Released

Spanish Segunda Federación club Xerez CD has officially presented its new home, away, and third kits for the 26-27 campaign. The launch marks the beginning of the club's new technical partnership with Nike, facilitated via kit distributor Football Emotion.

The Nike Xerez CD 26-27 home kit offers a timeless aesthetic in the club's traditional royal blue, accented by a contrasting white polo collar, white Nike Swoosh, and full-color crest. It is completed with white shorts and royal blue socks. The away jersey provides a clean alternative, featuring a white base with monochrome blue branding and matching blue shorts, while the third kit embraces a stealthy all-black finish with subtle sleeve textures and monochrome badges.

All three uniforms feature primary sponsor Monte Alto Centro Médico de Especialidades across the chest, accompanied by Distribuciones Cárnicas Lugo above the main graphic. The new kit range will be worn by the Andalusian side throughout the 26-27 league season.

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Sohar SC 26-27 Home and Away Kits Released

Omani Professional League side Sohar SC has officially presented its new home and away kits for the 2026-27 season, manufactured by Spanish brand Joma.

The Joma Sohar SC 26-27 home shirt features the club's traditional green base adorned with clean white vertical pinstripes running through the body and continuing onto the shorts. White detailing appears on the crew-neck collar and sleeve cuffs, complemented by a monochrome white club crest, white Joma branding, and central Majd sponsor lettering. Matching green shorts and socks complete the kit.

Mirroring the design of the primary strip, the Joma Sohar SC 2026-27 away jersey reverses the colorway with a crisp white base accented by thin green pinstripes and subtle geometric fabric textures. Green trim finishes the collar and cuffs, tying in with the club crest and Joma chest logo. The away look is completed with matching white shorts and socks.

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Bizarre Bundesliga Kit Rule Causes Terrible Kit Clash Between Bielefeld and Cottbus

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