Arsenal Adidas Kit Deal Unlikely to Be Worth £60m Per Season

Thursday, 30 August 2018
Sports Sponsorship Insider has chimed in following reports that Adidas would sign a kit deal with Arsenal from next season worth £60m per year.

Concept kit

Arsenal Adidas Kit Deal

According to an expert contacted by the magazine, whilst the deal is set to go through as reported, the fee will be a tad lower, in the region of £45m to £60m per season.

"Adidas have a strategy built around major cities and a younger urban consumer so Arsenal fit that profile, but their recent decline would work against a premium price," the source said.

Are you happy to see Arsenal get in Adidas to replace Puma from 2019? Comment below.
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