Arsenal Adidas Kit Deal Unlikely to Be Worth £60m Per Season
Sports Sponsorship Insider has chimed in following reports that Adidas would sign a kit deal with Arsenal from next season worth £60m per year.
Concept kit
Adidas Arsenal Deal - Financials Confirmed?
According to an expert contacted by the magazine, whilst the deal is set to go through as reported, the fee will be a tad lower, in the region of £45m to £60m per season.
"Adidas have a strategy built around major cities and a younger urban consumer so Arsenal fit that profile, but their recent decline would work against a premium price," the source said.
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