Arsenal Adidas Kit Deal Unlikely to Be Worth £60m Per Season
Sports Sponsorship Insider has chimed in following reports that Adidas would sign a kit deal with Arsenal from next season worth £60m per year.
Concept kit
Adidas Arsenal Deal - Financials Confirmed?
According to an expert contacted by the magazine, whilst the deal is set to go through as reported, the fee will be a tad lower, in the region of £45m to £60m per season.
"Adidas have a strategy built around major cities and a younger urban consumer so Arsenal fit that profile, but their recent decline would work against a premium price," the source said.
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Vintage Football Shirts
from Cult Kits
2010/12 Manchester United Scholes #18 Away Shirt (L) Nike
1993/94 Chelsea Home Shirt (XL) Umbro
1990 Ennerre #16 Template Shirt (L)
2002/04 Brazil #10 Home Shirt (XL) Nike
1992/94 Germany Home Shirt (L) Adidas
2017/18 Orkney Youth Academy 1/4 Zip Training Top (S) Nike
1995/97 Luton Town *BNWOT* Home Shirt (L) Pony
2002/03 Juventus Salas #9 Home Shirt (L) Lotto
2022/23 Watford Track Jacket (M) Kelme
