Liverpool Announce Levi's Denim Deal + Levi’s x LFC Collection Coming Soon
English Premier League club Liverpool Football Club has announced Levi's as its first official denim partner earlier this week. The long-term partnership "will focus on supporting local communities and giving back to fans through football, lifestyle and music."
As the centrepiece of the partnership, the renowned Levi’s Music Project will be making its way to Liverpool. Working with Liverpool Lighthouse, the arts and music community centre in Anfield, and Sound City music festival, the Levi’s Music Project studio will open in November to provide local youngsters a unique opportunity to develop their musical abilities.
Over the course of the project, the youngsters will take part in various masterclasses and workshops with artists and industry experts, with the first milestone being an unforgettable performance at the Sound City music festival in May 2019.
Liverpool to Release Levi’s x LFC Capsule Collection
During the partnership, LFC will work closely with Levi’s to develop the music project within the local community, while collaborating on additional projects to help fans show their authentic style in their everyday lives, including an exclusive Levi’s x LFC capsule collection.
Billy Hogan, the club’s chief commercial officer, said: “Liverpool and Levi’s have always shared a special passion for supporting communities and making a difference. The partnership between the club and Levi’s is a reflection of this bond. We are very much looking forward to a bright future working with Levi’s, which will enable Liverpool FC to continue giving back to our local fans.”
Richard Hurren, vice president north Europe at Levi’s, said: “With the city’s history of music, Liverpool FC’s fundamental connection to the community, and our core values of giving back, expanding the Levi’s Music Project to Liverpool is the perfect way to connect the two partners and demonstrate shared values."
Do you look forward to see the Liverpool FC x Levi’s capsule collection? Let us know in the comments below.
Jordan Brand Makes Historic World Cup Debut With Brazil 2026 Away Kit
The Jordan Brand has officially made its FIFA World Cup debut, partnering with the Brazilian national team for their 2026 away kit. This landmark collaboration marks the first time the iconic Jumpman logo has appeared on a national football team's jersey on the global stage, replacing the traditional Nike Swoosh. The kit has already seen on-pitch action during Brazil's opening matches of the tournament, cementing a historic crossover between basketball streetwear and international football.
The Jordan Brazil 2026 World Cup away kit features a striking royal blue base with black detailing, drawing inspiration from the vivid colors of the Amazonian poison dart frog.
Adidas F50 Hyperfast 26-27 New Season Boots Leaked - 4 New Pictures
Footy Headlines can now leak 4 new pictures of the new Adidas F50 Hyperfast '26-27 New Season' boots. Big thanks to shoptcrampons.
Everton de Viña del Mar 2026 Third Kit Released
The new Everton de Viña del Mar third kit for the 2026 season has been revealed. Made by Skechers, the alternative strip completes the club's lineup for the current Chilean Primera División campaign.
The launch of the third kit follows the introduction of the club's 2026 home kit, which was announced in December 2025 alongside the official confirmation of the Skechers partnership. The new third shirt offers a fresh design for the team, contrasting with the traditional look of the primary uniform. The club has been highly active recently, celebrating its 117th anniversary in June 2026.
AGF Aarhus 2026-27 Pre-Match Kit Released
Following the launch of their new home shirt earlier this month, Danish Superliga side AGF Aarhus has revealed their 2026-27 pre-match kit. The new pre-match top is produced by the club's technical sponsor, Craft, and will be worn during the upcoming season.
The Craft AGF Aarhus 2026-27 pre-match shirt features a unique look designed specifically for the players' pre-game preparations.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.
France x MLB Baseball Jersey Released
The French Football Federation has officially launched a new crossover collaboration jersey with Major League Baseball.
The France MLB jersey features a classic baseball button-down design in the team's signature blue color, complete with the FFF crest and MLB branding.
Available now through the official FFF boutique and MLB Shop Europe, the new collaboration jersey retails for 140 Euro. The release has drawn some criticism from fans regarding its high price point of 140 euros.
Deportivo Independiente Medellín Returns to Original Crest
Colombian club Deportivo Independiente Medellín has officially announced a return to their original crest, reconnecting with their 1913 roots.
Unveiled on June 19, 2026, the updated identity features the club's historic first shield, which prominently displays the city's name and honors their successes during the amateur era. The decision to revert to this traditional emblem is described by the club as a return to their origins, aiming to celebrate the beginning of their history and strengthen their brand identity.
Scotland Add Motivational Phrases to 2026 World Cup Kits
The Scottish national team's equipment staff have taken an extra step to inspire their players during the 2026 World Cup by adding motivational phrases to the inner collar of their match shirts.
This initiative is part of the broader "Choose Scotland" campaign, which features messaging such as "You can’t choose where you’re born but you can choose who you stand with."