Liverpool Announce Levi's Denim Deal + Levi’s x LFC Collection Coming Soon

Friday, 24 August 2018
English Premier League club Liverpool Football Club has announced Levi's as its first official denim partner earlier this week. The long-term partnership "will focus on supporting local communities and giving back to fans through football, lifestyle and music."

As the centrepiece of the partnership, the renowned Levi’s Music Project will be making its way to Liverpool. Working with Liverpool Lighthouse, the arts and music community centre in Anfield, and Sound City music festival, the Levi’s Music Project studio will open in November to provide local youngsters a unique opportunity to develop their musical abilities.

Over the course of the project, the youngsters will take part in various masterclasses and workshops with artists and industry experts, with the first milestone being an unforgettable performance at the Sound City music festival in May 2019.

Liverpool to Release Levi’s x LFC Capsule Collection

During the partnership, LFC will work closely with Levi’s to develop the music project within the local community, while collaborating on additional projects to help fans show their authentic style in their everyday lives, including an exclusive Levi’s x LFC capsule collection.

Billy Hogan, the club’s chief commercial officer, said: “Liverpool and Levi’s have always shared a special passion for supporting communities and making a difference. The partnership between the club and Levi’s is a reflection of this bond. We are very much looking forward to a bright future working with Levi’s, which will enable Liverpool FC to continue giving back to our local fans.”

Richard Hurren, vice president north Europe at Levi’s, said: “With the city’s history of music, Liverpool FC’s fundamental connection to the community, and our core values of giving back, expanding the Levi’s Music Project to Liverpool is the perfect way to connect the two partners and demonstrate shared values."

Do you look forward to see the Liverpool FC x Levi’s capsule collection? Let us know in the comments below.
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