Nike Agency Wieden + Kennedy Creates Insane Sponsor Kit
Following on several 2018-19 shirt releases with extremely many sponsors such as the jerseys of Austrian Bundesliga club Wolfsberger AC, creative agency Wieden+Kennedy London has created a special kit with an exaggerated design of sponsored style.
Wieden+Kennedy is an independent American advertising agency best known for its work for Nike.
Wieden+Kennedy Sponsor Kit
Every single logo featured on the all white Nike kit is a client of Wieden+Kennedy. There is almost no space for additional logos, similar to the kits of some Austrian and South American teams, in example.
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RFEF Official Store AI Chatbot Recommends Fake Spain Jerseys
The official store of the Spanish Football Federation (RFEF) has experienced an embarrassing glitch, as its AI-powered chatbot is reportedly advising fans to purchase counterfeit Spain national team jerseys instead of the official merchandise.
A viral post by X user @Free_y_thinker highlighted the issue, sharing a screenshot of the chatbot recommending a fake jersey as a better and cheaper alternative to the official kits. The post quickly gained massive traction with nearly a million views, prompting other users to share their own bizarre interactions with the shop.rfef.es AI, which included further recommendations for fakes, specific unauthorized sellers, and even seemingly random Python code. This incident highlights the potential pitfalls of implementing AI customer service without strict guardrails.
2026-27 English Club Crest Updates
In the 2026-2027 season, several English teams will have a different badge, as nicely highlighted by The92Bible. Three teams have permanent changes - Stoke, Peterborough, and Salford.
FC Twente 2026-27 Home Kit Released
FC Twente and Castore have officially unveiled the club's new home kit for the 2026-27 season. The launch follows a successful campaign that saw the team finish fourth in the Eredivisie and secure European football, with the club using the motto "We continue the line" for the new release.
The Castore FC Twente 2026-27 home shirt introduces a clean and traditional look in the club's classic red. Drawing direct inspiration from the legendary 2009-10 championship-winning season, the standout design feature is a subtle, thin vertical line pattern that runs across the entire shirt. Adding a local touch, the word 'Tukkers' is proudly incorporated into the collar, while various club-specific elements are embedded within the back numbers.
