AC Milan Wears Special Emirates 'Fly Better' Sponsor Kit
Nov 15, 2018, by Chris
If you watched Sunday's Serie A clash between AC Milan and Juventus, you might have noticed that Milan's kit did not feature the usual Fly Emirates sponsor logo.
AC Milan Wears Special 'Emirates Fly Better Kit' Against Juventus
AC Milan's kit in the Serie A match against Juventus featured the logo of the new 'Fly Better' campaign of Emirates that was launched on November 1.
The new Emirates “Fly Better” brand promise was also rolled out across other Emirates’ sponsorships and events portfolio such as th Formula 1.
Arsenal wore the standard Fly Emirates sponsor logo in the Premier League as Premier League teams are not allowed to change the look of their sponsor during the season.
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Premium Material Returns to the World Cup Champions Badge
Alongside the second star above the crest, Spain officially unveiled a new 3D embossed World Champions badge during their recent 3-2 victory over England in the UEFA Nations League. This badge previously appeared on Spain's jersey after their 2026 FIFA World Cup triumph.
Compared to the heat-applied plastic version seen on Argentina's kits, the new badge from Cromotransfer offers a significantly more premium look, featuring an embossed surface and a multi-layered structure. Before that, Adidas has increasingly shifted to pre-applying tournament and champions badges directly in its manufacturing facilities.
However, this upgrade will be exclusive to the authentic player-version jerseys. The fan-version replica shirts will continue to feature the standard heat-transferred plastic badge.
Big thanks to @whatthekit_x for the collage.
