Inspired by Premier League? AFF Suzuki Cup 2018 Logo Revealed
The 2018 AFF Suzuki Cup, the football championship of nations affiliated to the ASEAN (Association of South East Asian Nations) Football Federation (AFF), started last week. we take a look at the logo of the tournament.
The AFF Suzuki Cup 2018 logo was revealed on May 2, 2018, during the official draw of the AFF Suzuki Cup 2018.
AFF Suzuki Cup 2018 Logo
This is the AFF Suzuki Cup 2018 logo.
Completely different to the logo of the 2016 AFF Suzuki Cup, the 2018 AFF Suzuki Cup logo features a vibrant look that merges three elements - A goal frame, fans with raised hands and a (beating) heart.
A goal frame:
Fans with raised hands:
A (beating) heart:
All in all, with the elements combined, they are joined to form a sort of tapestry that represents pride, loyalty, football, rivalry and passion.
Four colour schemes were developed for the logo: magenta (depicting passion and energy), cyan (represents a fresh beginning), green (the vibrancy of a football pitch) as well as blue (topography of the region).
The new AFF Suzuki Cup branding was developed by sports and entertainment agency Lagardère Sports.
“Lagardère Sports were thrilled to be entrusted with the mandate to reinvent the AFF Suzuki Cup’s brand while honouring its legacy and preeminent status as the crown jewel of ASEAN football,” said Tom Smith, President, Football – Asia at Lagardère Sports. “As we enter a new era where premium content and fan-focused strategies are the keys to winning the hearts of fans, it was necessary to deploy new tournament visuals that resonate with supporters and reflect the true worth of ASEAN’s football championship. Along with a new tournament format, we will also be implementing a digital-first content strategy that will enable the AFF Suzuki Cup to engage deeper with the legion of football fans worldwide.”
Do you like the AFF Suzuki Cup 2018 logo? Comment below.
Adidas Gives Czechia and Singapore Identical Kit Designs
Following Czechia's high-profile switch from Puma to Adidas after 33 years, kit enthusiasts quickly spotted an uncanny similarity between Czechia's newly unveiled 26-27 home shirt and another recent Adidas addition: Singapore. Both national teams recently parted ways with long-term suppliers, with Singapore ending a two-decade partnership with Nike just weeks before Czechia ended their three-decade Puma era, only for both to receive remarkably similar shirts from the Three Stripes.
The resemblance between the two red shirts is unmistakable. Both jerseys rely on the exact same template and trim styling, built around a red base with a white crew collar bordered by thin navy blue piping, matching white sleeve cuffs with identical navy trim, and white Three Stripes across the shoulders. The primary visual difference is found in the texture of the fabric, as Singapore's kit incorporates a subtle tonal wave pattern, whereas Czechia's jersey arrives in a plain, solid red finish. Even the promotional launch shots look almost mirrored, with both federations photographing players seated or standing while holding an Adidas Tiro football.
The duplication stems from Adidas' streamlined template strategy when signing new federations on tight turnaround times. With both agreements sealed relatively late in the cycle, bespoke tailor-made graphics were kept to a minimum, resulting in what fans have labeled accidental twin kits on opposite sides of the globe.
Closer Look: Raphinha Tests Next-Gen Adidas Predator 27 Prototype Boots
FC Barcelona winger Raphinha has become the latest star to be spotted testing the next-generation Adidas Predator 2027 prototype boots. Following recent sightings of Jules Koundé and Anthony Gordon, the Brazilian forward laced up the unreleased fold-over tongue model during training, offering the clearest on-pitch look yet at what the Three Stripes have prepared for their flagship control silo.
Barcelona Debut Red Shorts and Socks Variant
Barcelona officially debuted a red shorts and socks variant with their 2026-27 home shirt in the away match against Valencia, avoiding a potential kit clash.
The combination was previously used in a friendly against Birmingham City last month and is set to be used regularly throughout the season. It also marks the fourth time in the last five seasons that Barcelona have used red as a supplementary colour alongside their home shirt.
The new combination made a memorable competitive debut as Barcelona secured a 5-0 win over Valencia.
Thanks to @jerseystory_vn for the information and collage.
SV Zulte Waregem 26-27 Third Kit Released - 25th Anniversary Design
Belgian side SV Zulte Waregem and kit supplier Patrick have officially released their new third kit for the 26-27 season. Celebrating the club's silver jubilee marking 25 years since their formation in 2001, Essevee swap out their traditional red, green, and white colours for an understated black and silver look dubbed "Memories worth a touch of silver."
The Patrick SV Zulte Waregem 26-27 third jersey features a black base detailed with thin vertical silver pinstripes down the front. A closer inspection reveals that the pinstripes incorporate handwritten script documenting key milestones and dates throughout the club's history, highlighting achievements such as their inaugural 2001-02 title and their memorable 2012-13 campaign as league runners-up.
Completing the anniversary aesthetic, the jersey is finished with a silver V-neck collar and matching sleeve cuffs. All branding—including the monochrome SV Zulte Waregem club crest, Patrick maker's marks, and primary sponsors iDocta and Elindus—appears in silver and white to match the unified commemorative design.








