Inspired by Premier League? AFF Suzuki Cup 2018 Logo Revealed

The 2018 AFF Suzuki Cup, the football championship of nations affiliated to the ASEAN (Association of South East Asian Nations) Football Federation (AFF), started last week. we take a look at the logo of the tournament.

The AFF Suzuki Cup 2018 logo was revealed on May 2, 2018, during the official draw of the AFF Suzuki Cup 2018.

AFF Suzuki Cup 2018 Logo

This is the AFF Suzuki Cup 2018 logo.

Completely different to the logo of the 2016 AFF Suzuki Cup, the 2018 AFF Suzuki Cup logo features a vibrant look that merges three elements - A goal frame, fans with raised hands and a (beating) heart.

A goal frame:

Fans with raised hands:

A (beating) heart:

All in all, with the elements combined, they are joined to form a sort of tapestry that represents pride, loyalty, football, rivalry and passion.

Four colour schemes were developed for the logo: magenta (depicting passion and energy), cyan (represents a fresh beginning), green (the vibrancy of a football pitch) as well as blue (topography of the region).

The new AFF Suzuki Cup branding was developed by sports and entertainment agency Lagardère Sports.

“Lagardère Sports were thrilled to be entrusted with the mandate to reinvent the AFF Suzuki Cup’s brand while honouring its legacy and preeminent status as the crown jewel of ASEAN football,” said Tom Smith, President, Football – Asia at Lagardère Sports. “As we enter a new era where premium content and fan-focused strategies are the keys to winning the hearts of fans, it was necessary to deploy new tournament visuals that resonate with supporters and reflect the true worth of ASEAN’s football championship. Along with a new tournament format, we will also be implementing a digital-first content strategy that will enable the AFF Suzuki Cup to engage deeper with the legion of football fans worldwide.”

Do you like the AFF Suzuki Cup 2018 logo? Comment below.