Full Adidas Logo History - New Logo From 2022
Jan 13, 2022, by Chris
In late 2022, ahead of the 2022 World Cup, Adidas will change their logo. We take a look at the history of the Adidas logo, including the first-ever, the famous Trefoil logo as well as the modern logos of the Three Stripes.
Adidas was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery in Herzogenaurach (Germany) after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became Dassler Brothers Shoe Factory The brothers split up in 1947 after relations between them had broken down, with Rudolf forming a new firm that would become Puma, and Dassler forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949.
Adidas Logo History - 1949-2022
The first-ever Adidas logo was introduced in 1949. The three stripes are implied utilizing extended stems of the "d" s themselves to interact with an illustration of a shoe and Adi's name crowning the emblem in a semi-circle. Adi Dassler often referred to his venture as the "Three Stripe Company".
In 1971, the now-iconic Trefoil logo was introduced. The icon was built from three radiating leaves with the now-ubiquitous three stripes running through the lower half of the emblem. They were a visual symbol of the company's aspirations for growth in a rapidly shifting market.
The Adidas logo that is replaced in 2022 was introduced in 1990. A powerful design, the modern Adidas logo is supposed to resemble a mountain while featuring the Three Stripes and the adidas writing.
The new Adidas logo for 2022 and beyond ditches the Adidas text from the old logo. It is set to be used for all Adidas Performance products from late 2022.
We have been told that Adidas could make changes to the three stripes for the "2022 logo" but now it looks that the Three Stripes of the 1990 logo will remain untouched.
Adidas Neo could be history from 2022
In 2002, Adidas introduced the Adidas Neo logo for lifestyle products, while the well-known Adidas logo with three horizontal stripe was revealed in 2005.
In 2022, Adidas have different logos for the public-listed company and their products. It remains to be seen if Adidas Neo will continue beyond 2022 or if it will be scrapped.
Do you like the Adidas logos? Do you prefer the Trefoil logo over the modern Adidas logo? Let us know in the comments below.
Next-Gen Adidas Predator 2027 Second Main Boots Leaked - 7 New Images
Footy Headlines can now leak 7 new pictures of the next-gen Adidas Predator 2027 'second main' boots. Although it is a fake, the design is identical to the real one.
The new Adidas Predator 27 'Second Main Pack' boots feature a light blue base with white details, including a subtle speckled texture, white Three Stripes, matching blue laces, and a translucent icy blue soleplate with white elements.
Adidas F50 Hyperfast '2027 First Main Pack' Boots Leaked - 6 New Images
Footy Headlines can now leak 6 new pictures of the new Adidas F50 Hyperfast 2027 'first main' boots. Although it is a fake, the design is identical to the real one.
The '2027 First Main Pack' boots boast a spectacular, warm-toned color gradient inspired by a summer evening sky, transitioning from solar yellow to vivid orange, magenta pink, and deep purple, contrasted by solid black Adidas three stripes.
Macron Showcases Rimini Calcio Hooped Shirt in 'Unveilievable' Campaign
Italian sportswear brand Macron has spotlighted an eye-catching Rimini Calcio 1912 shirt as part of its ongoing 26-27 "Unveilievable" campaign. Celebrating the club's identity under the label's "Fashion in Sport" banner, the design offers a sharp, vintage-inspired hooped aesthetic that complements the team's traditional red and white quartered look.
The shirt is defined by bold red and white horizontal hoops, each red band carrying subtle fine lines running horizontally across the fabric. A ribbed V-neck collar and matching cuffs feature coordinated red and white striped trims, while a raised, metallic-effect heritage crest sits prominently on the chest. The historic emblem incorporates the Arch of Augustus, the city's red cross shield, and an old-school leather football. Sleeve graphics round out the local touch, featuring the pirate motif of Rimini landmark Bounty on the right sleeve alongside La Mi Ma branding on the left.
Rolled out as part of Macron's broader 26-27 portfolio campaign, the release demonstrates the Italian brand's emphasis on bespoke design across every tier of its club roster. While Rimini continue their campaign on the pitch in their signature checkered shirts, this hooped edition offers a stylish tribute to more than a century of club heritage.
CD Guadalajara 26-27 Away Kit Released
Spanish side CD Guadalajara has unveiled its new away kit for the 26-27 season. Produced once again by Kappa, the new release offers a sharp, colorful alternative that directly complements the club's primary identity.
The Kappa CD Guadalajara 26-27 away shirt is predominantly bright yellow, paired with bold purple accents honoring the club's signature morado shade. Purple covers the rounded crew collar, sleeve trim, and sponsor branding, including the Hercesa chest sponsor. Kappa's iconic Omini logos run in purple along the shoulders and right chest, while matching yellow shorts with purple hems and side logo tracks complete the full kit.
This away strip follows the launch of Guadalajara's 26-27 home shirt earlier in September, which brought a classic all-purple foundation detailed with crisp white piping and logos.
Wydad 26-27 Home Kit Released
Moroccan giants Wydad Athletic Club and Kappa have officially unveiled their new home kit for the 26-27 season. Built around the club's traditional red base, the shirt features subtle tonal geometric striping across the front panel for a clean and textured appearance. A retro-inspired red and white striped V-neck collar anchors the classic design, complemented by contrasting white Kappa Omini logos on the chest and shoulders alongside a monochrome white club crest.
Albacete Balompié 26-27 Third Kit Released & Debuted
Spanish club Albacete Balompié debuted their new adidas third kit for the 26-27 season during their La Liga 2 fixture against Girona at Montilivi. The Adidas Locker Room shirt features a black base adorned with a red geometric gradient stripe pattern across the front, highlighted by vibrant orange accents on the crew collar, the adidas Three Stripes running down the shoulders, and a monochrome orange edition of the club crest. Completed with matching black shorts and socks featuring orange detailing, the kit joins the club's traditional white home and away strips for the ongoing campaign.
