Happy Birthday - Full Adidas Logo History

Adidas celebrates its 70th birthday next year with a special football collection. We take a look at the history of the Adidas logo, including the first-ever, the famous Trefoil logo as well as the modern logo of the Three Stripes.

Shoes, Jersey & More: Special-Edition Adidas Football 70th Anniversary Collection Leaked



Adidas was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery in Herzogenaurach (Germany) after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became Dassler Brothers Shoe Factory The brothers split up in 1947 after relations between them had broken down, with Rudolf forming a new firm that would become Puma, and Dassler forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949.



Adidas Logo History - 1949-2018




The first-ever Adidas logo was introduced in 1949. The three stripes are implied utilizing extended stems of the "d" s themselves to interact with an illustration of a shoe and Adi's name crowning the emblem in a semi-circle. Adi Dassler often referred to his venture as the "Three Stripe Company".



In 1971, the now iconic Trefoil logo was introduced. The icon was built from three radiating leaves with the now-ubiquitous three stripes running through the lower half of the emblem. They were a visual symbol of the company's aspirations for growth in a rapidly shifting market.

The current Adidas logo was introduced in 1990. A powerful design, the modern Adidas logo is supposed to resemble a mountain while featuring the Three Stripes and the adidas writing.

In 2002, Adidas introduced the Adidas Neo logo for lifestyle products, while the well-known Adidas logo with three horizontal stripe was revealed in 2005.



Do you like the Adidas logos? Do you prefer the Trefoil logo over the modern Adidas logo? Let us know in the comments below.
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