Premier League To Introduce New Sleeve Badge For Next Season?

Apr 15, 2019

by Chris

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The English Premier League will likely get a new sleeve badge from the 2019-2020 season, it has been revealed. This info follows last November's news that all official Premier League names, numbers and sleeve badges will be produced by a new supplier from 2019/20.

Premier League Announce New Names, Numbers & Sleeve Badge Supplier

In November 2018, the Premier League announced that they signed a new official supplier for names, numbers and sleeve badges with global sportswear branding and labeling manufacturer Avery Dennison. From the 2019-20 season, Avery Dennison will print and produce all official Premier League names, numbers and sleeve badges. Avery Dennison replaces long-term EPL partner Sporting iD.

Avery Dennison is set to produce the 15 million Premier League names, numbers and sleeve badges each year at a specialist low-carbon facility in western Norway.

"Avery Dennison is clearly a company with a track record in innovation," Richard Masters, Premier League Managing Director, said. "We were impressed with their plans both in the UK and globally and are looking forward to working with them from next season."

After August 31st 2019, all official Premier League name and number products will need to be sourced via the new licensee.

Premier League Numbers To Keep Design + New Sleeve Badge Design Not Confirmed Yet

According to Sporting iD's press release, there will be no style change for the 2019/20 Premier League season, although a new sleeve badge will launch from June 1st. This could either mean that we will see an all-new sleeve badge or just a sleeve badge with a new material.

Customers should be aware that Sporting iD will continue to be the sole supplier of all official Premier League names, numbers, and sleeve badges until May 31st 2019. After this date, Sporting iD will still be able to supply official product for a 3 month duration, until the license exit period concludes on August 31st 2019.