Aston Villa Announce Kappa Kit Deal
May 20, 2019, by Pat
Aston Villa, confirming earlier rumors, today officially announced that they've closed a sponsorship deal with Italian brand Kappa to become the English club's new kit supplier from next season.
Villa will have the chance to claim promotion to the 2019-20 Premier League in the Championship Play-Off Final this weekend.
A three-year contract (until 2022) was signed between Aston Villa and Kappa, who replace local brand Luke after just one year. As confirmed earlier, Luke will continue to be affiliated with Villa by virtue of being the team's official formalwear supplier.
Aston Villa Chief Commercial Officer Nicola Ibbetson said: “I am delighted that Aston Villa have partnered with such a recognisable and iconic brand who have a long-standing reputation for delivering quality, eye-catching performance sportswear.
Just like with Luke before, the new sponsorship forms part of a three-party deal that also involves sports merchandise company Fanatics. According reports prior to today's announcement, Fanatics will be responsible for the kit designs, as last season, with Kappa just having their logo applied to them at the end.
“At the forefront of our decision was the key requirement to find a partner that would put design at the heart of the process and do justice to our famous claret and blue colours.
Kappa’s UK Managing Director, Mark Ward said: “Aston Villa is a world-class club with a strong identity and heritage. This new partnership with Aston Villa reinforces once again our strong ambition in football connecting our brand with one of the biggest clubs in the UK. We are excited to be a key part of Aston Villa’s global commercial strategy, serving players and supporters across the world thanks to a large product proposition from sports to lifestyle.”
Fanatics International President, Steve Davis, said: “We have had an incredibly successful first season working with Aston Villa and we are delighted that an innovative and world-renowned brand like Kappa has joined the partnership. We are looking forward to working with Kappa, who have produced some of the most iconic and stylish kits throughout the years, to give Villa fans another kit that they will love next season.”
Are you happy to see Aston Villa team up with Kappa from next season? Drop us a line below, and check out the 2019-2020 Kit Overview for more.
Crawley Town 26-27 Home Kit Released
Erreà and Crawley Town have officially revealed the club's new home kit for the 26-27 season. Inspired by the team's Red Devils nickname, the primary red jersey features a dynamic subtle flame pattern across the body, complemented by contrasting white trim on the collar and sleeve cuffs. The inner collar is inscribed with the club's Latin motto Noli Cedere, while white Erreà branding and main sponsor uptime complete the look.
Southend United 26-27 Anniversary Kit Released
Italian brand Erreà and Southend United have revealed the club's special 26-27 anniversary kit, marking 120 years since the Blues were established in 1906. Presented in black with white collar details and trim, the standout feature of the shirt is a tonal front pattern formed by the names of every player to represent Southend United between 1906 and 2026.
Swansea City 26-27 Home Kit Released
Swansea City and Joma have officially launched the club's new home kit for the 26-27 Championship season. The new design reintroduces copper detailing to the home strip for the first time in over a decade, paying homage to the city's rich industrial heritage.
Built on a traditional white base, the jersey features elegant copper and black vertical pinstripes across the front. Copper trim extends to the V-neck collar and sleeve cuffs, creating a stylish contrast alongside the black Joma logo and monochrome club crest.
The 26-27 home kit also debuts new front-of-shirt sponsor AG1, with ASI:One appearing on the sleeve. White shorts and white socks with matching copper trim complete the complete home kit.
Jagiellonia Białystok 26-27 Away & Third Kits Released
Polish Ekstraklasa club Jagiellonia Białystok and technical supplier Macron have officially launched the club's new away and third kits for the 26-27 season. Designed in collaboration with kit creator w_kitz, both jerseys celebrate local heritage and regional identity.
The Jagiellonia Białystok 26-27 away kit comes in an off-white colorway paired with deep burgundy trim. Drawing inspiration from the traditions of the historical Jagiellon dynasty, the jersey features a classic polo collar with button detailing, subtle tonal jacquard elements, and monochrome burgundy logos alongside the club crest.
Completing the lineup, the 26-27 third kit introduces a rich red and maroon palette highlighted by an intricate repeating mosaic pattern across the front and sleeves. This ornamental design pays tribute to the regional culture of Podlasie. White branding and trim provide clear contrast against the patterned base, giving the kit a distinctive look on the pitch.
Grenoble Foot 38 26-27 Home Kit Released
French Ligue 2 club Grenoble Foot 38 and Nike have officially revealed the club's new home jersey for the 26-27 season.
The Nike GF38 26-27 home shirt features a half-and-half design split between bright royal blue and dark navy. The split extends across the front and alternating sleeves, while a subtle tonal chevron graphic runs across the front body. Clean white details feature on the V-neck collar, sleeve cuffs, Nike Swoosh, and Carrefour front shirt logo.
Adding a touch of local identity, the quarterly coat of arms of the historical Dauphiné region is placed on the upper back just below the collar. The new kit is now available through the club's official boutique.
Atlético Madrid Launch Special Over the Pitch Nameset
Atlético Madrid have teamed up with South Korean football culture studio Over the Pitch to reveal a special custom nameset collaboration. Building on their established partnership through the Atleti Creators Club, the new release introduces custom typography and back-of-shirt graphics rooted in traditional Korean heritage.
The standout element of the design is a detailed Korean tiger illustration cascading down the center of the shirt number. Accompanying the numbers, the player names feature artistic Korean-style lettering.
The special font is showcased on both Atlético's 26-27 red-and-white home kit and dark away shirt in a photoshoot set within a traditional Korean interior.
