'More Than A Kit Deal' - Puma Signs Home Region Team SpVgg Greuther Fürth
May 25, 2019, by Chris
German 2. Bundesliga some time ago announced that they have agreed on an early end to the partnership with Hummel by summer 2020 and that Puma will become the club's new kit maker from the 2019-2020 season. Puma's HQ are in Herzogenaurach, which is near to Fürth.
Interestingly, Adidas some years ago parted ways with local club 1. FC Nürnberg, a move that was not very well received by fans of the club and in the region as a whole.
Last Sunday, Hummel released the new Greuther Fürth 2019-2020 home kit. The club announced that for the last season with Hummel, fans can also expect individual new away and third jerseys from Hummel. They reflect the values such as tradition, regionality and club history in the designs.
Hummel And Fürth Agree To End Partnership Ahead of Schedule
Hummel DACH managing director Stefan Kock explains: "We are very proud to have accompanied the club and the fans through very emotional times in the 2nd league, in which it was about relegation but also about promotion to the 1st Bundesliga. Many great moments, individual jerseys and lots of fashionable lifestyle articles will be remembered. The cooperation with the responsible persons was always very positive and at eye level, but it was also clear to us that due to our strategic orientation we will not continue with the contract concluded in the 2013/14 season and extended in 2016/17.".
"We would like to thank Hummel for the respectful cooperation over the past years and also for the fairness in informing us about the strategic reorientation at an early stage. In recent months, we have designed three great jerseys together with Hummel, which represent a worthy end to the partnership," says Fürth's Managing Director Holger Schwiewagner.
Puma Becomes SpVgg Greuther Fürth Kit Maker
Puma and Greuther Fürth signed a long-term kit deal from the 2020/2021 season that not only includes jerseys and other gear but some extras for Puma - in example, the company will use the close proximity to the facilities of the club in the Sportpark Ronhof. Below is the full press release.
PUMA and Bundesliga club SpVgg Greuther Fürth have signed a long-term equipment contract. From the 2020/2021 season, the Herzogenaurach-based sports company will be equipping all teams of the Franconian football club, thereby strengthening its commitment as a sponsor in its home region. This partnership is not the first between "Kleeblättern" and PUMA. From 1976 to 1994, as well as from 1996 to 2000, Fürth was in jerseys with the big cat.
"PUMA and the Spielvereinigung have a long common history", says Matthias Bäumer, General Manager PUMA DACH. "Already in the 50's the players of the "Kleeblätter" belonged to the first brand ambassadors of PUMA football boots. PUMA and the "Kleeblätter" are not only connected by their common past. Professionalism, courage, creativity and quick decisions are an integral part of the DNA of both companies. In addition to our global cooperations, local commitment is also important for us. With the new, long-term partnership, we are strengthening regional roots and will actively involve both young football players and professionals in the further development of PUMA and SpVgg Greuther Fürth. This certainly goes beyond pure product development. We are already looking forward to an intensive partnership with hopefully many sporting successes".
The cooperation between PUMA and SpVgg Greuther Fürth will go far beyond a pure supplier contract. Thus, the company will use the close proximity to the facilities of the club in the Sportpark Ronhof | Thomas Sommer in Fürth for professional product tests, the development of product innovations, marketing and campaign activities as well as photo shootings.
Both partners also want to use the cooperation for their personnel development and give their employees practical experience and insights into other football-relevant activities within the framework of a training cooperation. PUMA employees will have access to tickets for home matches and will be able to use the childcare facilities for their children during the school holidays at the club's youth football camps.
Holger Schwiewagner, Managing Director of SpVgg Greuther Fürth, comments on the new cooperation: "We are very pleased to have PUMA as our partner, not only one of the world's largest sporting goods manufacturers, but also a direct neighbour. In addition to quick and direct feedback on PUMA's product innovations, we want to contribute our sports, sports science and sports medicine expertise to the development of these very innovations".
Do you look forward to see Puma's first modern Greuther Fürth kits? What do you think of the last-ever SpVgg Greuther Fürth home kit by Hummel? Share your thoughts in the comments below.
OH Leuven 26-27 Away Kit Released
Belgian Pro League club Oud-Heverlee Leuven have officially unveiled their new 2026-27 away kit. Made by Jako, the new shirt introduces a bold dark look for the upcoming domestic campaign.
The Jako OH Leuven 2026-27 away shirt features a black base with deep green vertical stripes and vibrant orange pinstripes running down the body. Dark green detailing appears on the collar and sleeve cuffs, while the Jako logo and club crest are centrally positioned on the chest.
What do you think of the new OH Leuven 2026-27 away kit? Let us know your thoughts in the comments below.
New Material for UEFA Champions League Patches?
Based on images from Manchester United's recent posts, it appears that the Starball and UEFA Foundation sleeve patches for the 26-27 UEFA Champions League might be moving away from the traditional velvet material. Instead, they seem to feature a noticeably thinner and flatter composition.
Without high-resolution close-ups, the exact material specifications cannot be fully confirmed just yet.
However, this potential shift remains unconfirmed, as other clubs have not displayed this change. Real Betis, for instance, still appeared with standard velvet-textured patches during their recent 26-27 Champions League portrait photoshoot sessions.
We will have to wait for official confirmation and close-up looks once the competition gets underway. Big thanks to @jerseystory_vn for the collage.
Almere City 26-27 Cup Kit Released
Dutch club Almere City have officially unveiled their new 2026-27 Cup kit. Made by Craft, the special “HANASAKA!” shirt celebrates the club’s connection with Japan through owner Yanmar and the Yanmar Hanasaka International Youth Cup, an U19 tournament organised by Almere City at the Yanmar Stadion.
The Craft Almere City 2026-27 Cup shirt features a black base with subtle tonal cherry blossom branch motifs across the front. Mint green and pastel pink details add contrast, with a mint crew-neck collar and sponsor branding joined by a pink monochrome club crest, Craft logo and sleeve trims.
What do you think of the new Almere City 2026-27 Cup kit? Let us know your thoughts in the comments below.
Sutton United 26-27 Third Kit Released
English club Sutton United and kit manufacturer VX3 have officially unveiled the club's new third kit for the 2026-27 campaign. Themed around the slogan "Where Passion Blooms," the release pays homage to the local area's historic lavender fields and was presented alongside players from the Sutton United Women's squad.
The VX3 Sutton United 26-27 third shirt is predominantly light lavender purple, paired with contrasting dark purple raglan sleeves and a matching polo collar. A monochrome purple club badge sits on the left chest, complemented by dark purple sponsor logos and an embroidered sprig of lavender on the upper back just below the neckline.
The new third kit completes Sutton United's kit set for the 2026-27 season alongside their previously released home and away strips.
Plymouth Argyle 26-27 Third Kit Released
Puma and Plymouth Argyle have officially launched the club's new third kit for the 26-27 season. Designed to make a bold visual impact on the pitch, the new strip brings back a vibrant tangerine look for the Pilgrims.
The Puma Plymouth Argyle 2026-27 third jersey combines a vivid orange base with contrasting black trim across the collar, shoulders, and cuffs. The front proudly features a monochrome black version of Argyle's iconic Mayflower crest, accompanied by black Puma cat branding and sponsor detailing from Lighthouse Charity.
The new third kit is available immediately via Argyle's official online store and in-person retail locations.
Catania FC 26-27 Away Kit Released
Italian club Catania FC and technical sponsor Erreà have officially launched their new away kit for the 2026-27 season. Arriving as part of the brand's "COLORI DEI TERRITORI" collection, the release completes the club's full wardrobe for the new campaign following the earlier debuts of their volcanic-themed third and traditional rossazzurri home strips.
The Erreà Catania 2026-27 away shirt is predominantly white, accented with dark grey detailing along the thick V-neck collar, sleeve cuffs, and shoulder trims. Across the front and sleeves, the jersey incorporates a subtle tonal graphic pattern inspired by local Catanese heritage and the city's iconic elephant symbol.
The new Catania FC 26-27 away uniform is completed with matching shorts and socks and is available now through the club's official retail channels.
FC Penafiel 26-27 Away Kit Released
Portuguese Liga Portugal 2 side FC Penafiel have officially launched their new away kit for the 2026-27 season. Produced by Nike, the secondary strip arrives two weeks after the release of the club's traditional red-and-black home jersey.
The Nike FC Penafiel 2026-27 away shirt is predominantly white, highlighted by a classic horizontal chest band in red that is bordered by thin black stripes. A black polo-style collar with a front insert adds a refined touch to the design. The Nike Swoosh and FC Penafiel crest are placed inside the red chest hoop, while the ABANCA sponsor logo appears in black across the midriff.
White shorts with black detailing and white socks round off the clean look of the new FC Penafiel 26-27 away uniform, which is already available to purchase through the club's official channels.
