'More Than A Kit Deal' - Puma Signs Home Region Team SpVgg Greuther Fürth
May 25, 2019, by Chris
German 2. Bundesliga some time ago announced that they have agreed on an early end to the partnership with Hummel by summer 2020 and that Puma will become the club's new kit maker from the 2019-2020 season. Puma's HQ are in Herzogenaurach, which is near to Fürth.
Interestingly, Adidas some years ago parted ways with local club 1. FC Nürnberg, a move that was not very well received by fans of the club and in the region as a whole.
Last Sunday, Hummel released the new Greuther Fürth 2019-2020 home kit. The club announced that for the last season with Hummel, fans can also expect individual new away and third jerseys from Hummel. They reflect the values such as tradition, regionality and club history in the designs.
Hummel And Fürth Agree To End Partnership Ahead of Schedule
Hummel DACH managing director Stefan Kock explains: "We are very proud to have accompanied the club and the fans through very emotional times in the 2nd league, in which it was about relegation but also about promotion to the 1st Bundesliga. Many great moments, individual jerseys and lots of fashionable lifestyle articles will be remembered. The cooperation with the responsible persons was always very positive and at eye level, but it was also clear to us that due to our strategic orientation we will not continue with the contract concluded in the 2013/14 season and extended in 2016/17.".
"We would like to thank Hummel for the respectful cooperation over the past years and also for the fairness in informing us about the strategic reorientation at an early stage. In recent months, we have designed three great jerseys together with Hummel, which represent a worthy end to the partnership," says Fürth's Managing Director Holger Schwiewagner.
Puma Becomes SpVgg Greuther Fürth Kit Maker
Puma and Greuther Fürth signed a long-term kit deal from the 2020/2021 season that not only includes jerseys and other gear but some extras for Puma - in example, the company will use the close proximity to the facilities of the club in the Sportpark Ronhof. Below is the full press release.
PUMA and Bundesliga club SpVgg Greuther Fürth have signed a long-term equipment contract. From the 2020/2021 season, the Herzogenaurach-based sports company will be equipping all teams of the Franconian football club, thereby strengthening its commitment as a sponsor in its home region. This partnership is not the first between "Kleeblättern" and PUMA. From 1976 to 1994, as well as from 1996 to 2000, Fürth was in jerseys with the big cat.
"PUMA and the Spielvereinigung have a long common history", says Matthias Bäumer, General Manager PUMA DACH. "Already in the 50's the players of the "Kleeblätter" belonged to the first brand ambassadors of PUMA football boots. PUMA and the "Kleeblätter" are not only connected by their common past. Professionalism, courage, creativity and quick decisions are an integral part of the DNA of both companies. In addition to our global cooperations, local commitment is also important for us. With the new, long-term partnership, we are strengthening regional roots and will actively involve both young football players and professionals in the further development of PUMA and SpVgg Greuther Fürth. This certainly goes beyond pure product development. We are already looking forward to an intensive partnership with hopefully many sporting successes".
The cooperation between PUMA and SpVgg Greuther Fürth will go far beyond a pure supplier contract. Thus, the company will use the close proximity to the facilities of the club in the Sportpark Ronhof | Thomas Sommer in Fürth for professional product tests, the development of product innovations, marketing and campaign activities as well as photo shootings.
Both partners also want to use the cooperation for their personnel development and give their employees practical experience and insights into other football-relevant activities within the framework of a training cooperation. PUMA employees will have access to tickets for home matches and will be able to use the childcare facilities for their children during the school holidays at the club's youth football camps.
Holger Schwiewagner, Managing Director of SpVgg Greuther Fürth, comments on the new cooperation: "We are very pleased to have PUMA as our partner, not only one of the world's largest sporting goods manufacturers, but also a direct neighbour. In addition to quick and direct feedback on PUMA's product innovations, we want to contribute our sports, sports science and sports medicine expertise to the development of these very innovations".
Do you look forward to see Puma's first modern Greuther Fürth kits? What do you think of the last-ever SpVgg Greuther Fürth home kit by Hummel? Share your thoughts in the comments below.
CR Belouizdad 26-27 Home Kit Released
Algerian Ligue Professionnelle 1 side CR Belouizdad have officially unveiled their new home kit for the 26-27 season, produced by Puma. Designed as a celebration of the club's legacy and identity, the shirt brings a classic look back to the forefront for the capital side.
The Puma CR Belouizdad 26-27 home shirt is predominantly red, anchored by a bold white chevron across the chest. It incorporates a white V-neck collar, patterned white sleeve cuffs, and a subtle "1962" detail on the sleeve honoring the year of the club's founding. The CRB crest with its championship star is placed over the chest alongside white Puma branding and the logo of main sponsor Madar Holding.
Built with Puma's dryCELL performance fabric and RE:FIBRE recycled materials, the new jersey is completed by matching red shorts and red socks.
Vitesse 26-27 Airborne Kit Released
Dutch club SBV Vitesse and technical partner Robey Sportswear have officially launched their special 2026-27 Airborne kit. Continuing an annual tradition that dates back to 2007, the kit commemorates the 1944 Battle of Arnhem and Operation Market Garden, and will be worn during the club's annual Airborne fixture in September.
Themed "V van Vrijheid" (V for Freedom), the shirt also pays tribute to a silent act of resistance during the club's 50th anniversary in 1942, when players formed a large 'V' on the pitch in a subtle nod to the Allied Victory sign. The jersey is presented in a deep bordeaux base covered in dynamic tonal chevron patterns that form subtle 'V' shapes across the torso. Contrasting sky blue accents highlight the collar, sleeve cuffs, and underarm panels, with a white poppy placed centrally on the chest between the Robey branding and the club crest.
Matching bordeaux shorts and sky blue socks decorated with claret chevrons complete the uniform. The Robey Vitesse 26-27 Airborne kit is available to purchase now through the club's official online store.
Cambodian Premier League Becomes First Asian League to Introduce "Debut" Sleeve Patches
The Cambodian Premier League has surprised kit enthusiasts and football followers by introducing an official "CPL DEBUT" sleeve patch, making it the first domestic league in Asia to adopt a dedicated debut patch on match shirts. While high-profile competitions across the continent like the Saudi Pro League, Japan's J.League, and South Korea's K League have yet to implement such badges, Cambodia's top flight has embraced the global trend.
Positioned directly underneath the official Cambodian Premier League crest on the right sleeve, the badge features a compact rectangular design with a bold red background and white "CPL DEBUT" lettering. The patch is applied to kits exclusively for players making their first-ever career appearance in the Cambodian Premier League, commemorating their milestone game on the pitch.
The concept takes inspiration from the debut patch movement that originated in American sports like Major League Baseball and Major League Soccer, which recently expanded to European football via UEFA and Topps for the UEFA Champions League. While the Cambodian version is an independent initiative by the league rather than a licensed trading card memorabilia tie-in, it adds a unique detail and collectible charm to debutants' match-worn shirts.
Newcastle United Announce BetMGM Partnership Extension
Newcastle United have officially announced a multi-year extension of their commercial partnership with BetMGM. The renewed agreement sees the operator, part of the LeoVegas Group, continue in its role as the Magpies' Official UK and European Betting Partner heading into the 26-27 season and beyond.
The collaboration first started in 2023 alongside BetMGM's launch in the UK market, following an earlier renewal in 2024. Over the past three seasons, the relationship has established a major presence on matchdays at St. James' Park, focusing primarily on fan engagement and digital activations rather than kit branding.
As part of the extended deal, Newcastle and BetMGM confirmed the return of the popular BetMGM Half-Time Challenge. The activation offers supporters attending home fixtures the opportunity to take to the pitch at the break and compete for prizes, including a trip to Las Vegas.
Footy Headlines Is Back on Instagram
Footy Headlines has officially returned to Instagram with a brand new account, @footyheadlinesoff. The comeback brings the site's football kit leaks, boot news, and gear coverage back to the platform.
You can follow the new official account on Instagram now via @footyheadlinesoff to keep track of all upcoming kit leaks and shirt releases.
