NOT The New Kit Sponsor - FC St. Pauli Announce Jack Daniel's Sponsor Deal
May 31, 2019, by Chris
German cult club FC St. Pauli, who are currently playing in the 2. Bundesliga, last week announced a deal with iconic brand Jack Daniel's. Several kit experts initially thought that this would mean the return of Jack Daniel's on the club's jersey, but this will be not the case.
"We are very happy to be back at the Millerntor. FC St. Pauli and Jack Daniel's have a lot in common: Both brands stand for strong values and a unique origin. For both FC St. Pauli and Jack Daniel's, both are the foundation of all our actions," says Yiannis Pafilis, Managing Director of Brown-Forman in Germany. Brown-Forman owns Jack Daniel's.
It's not the first collaboration: Jack Daniel's was already involved with FC St. Pauli from 1997 to 2000 and was the main jersey sponsor of the club.
FC St. Pauli Announce Jack Daniel's Sponsor Deal - Second-Tier Partner - Logo NOT On Shirts
Jack Daniel's Tennessee Whiskey will be the new partner of FC St. Pauli in the second highest partner category "Heart of St. Pauli" from the coming 2019/2020 season. The contract runs until 30 June 2021 and applies to the first three professional leagues. The contract is reported to be worth 300,000 Euro / year.
As part of the deal, Jack Daniel's logo will appear on the bus and other advertising spaces of the club but NOT on the kit, at least with the new deal signed. Telecommunication company Congstar is St. Pauli's main sponsor currently, while the logo of brewery Astra is on the sleeves since 2017.
According to the club's press release, the similarities are obvious: FC St. Pauli is inseparably linked to the district and its inhabitants. The same applies to Jack Daniel's Tennessee Whiskey, where every single drop comes from Lynchburg, Tennessee - a city with only a few hundred inhabitants and a traffic light. What unites the two is their conviction: To know who you are and where you come from, not to bend over for anybody, and to make straight for your own ideals. Both partners are "United in Independence".
"We are happy to revive this commitment. This cooperation shows great confidence in the club and shows that FC St. Pauli is also an attractive and reliable partner for international brands," says Oke Göttlich, President of FC St. Pauli.
In order to get an impression of the proven quality and authenticity of the new, old sponsor, a delegation of the "Braun-Weißen" (brown and whites) also made a detour to Jack Daniel's Distillery in Lynchburg, Tennessee as part of their trip to the USA.
Would you have liked Jack Daniel's to return on the front of St. Pauli's kit? Share your thoughts in the comments below.
Concept: What If World Cup Winners Wore Special Badges on Club Kits?
A creative concept visualized by Bleacher Report has sparked discussion among kit enthusiasts, posing an intriguing question: what if players who have won the FIFA World Cup were allowed to wear a special champion badge on their club kits? Under current FIFA equipment regulations, only reigning national team champions and Club World Cup winners are permitted to sport the official FIFA Champions Badge, but bringing an individual achievement patch to the club stage introduces a bold twist to modern shirt details.
The mockups feature World Cup winners wearing a sleek, gold trophy silhouette on their kit sleeves stamped with the year of their international triumph. The concept envisions players like Lionel Messi donning a 2022 patch on his Inter Miami shirt, Kylian Mbappé carrying a 2018 badge in Real Madrid white, and Rodri sporting a 2026 mark. It serves as an immediate visual marker of football's ultimate honor, staying with the player regardless of their club transfers.
In reality, domestic leagues and confederations enforce strict uniform guidelines that limit sleeve real estate almost entirely to league badges, sleeve sponsors, and charitable campaign logos. While regulatory hurdles make such a badge virtually impossible in professional football, the visualization offers a clean and compelling look at how personal legacy could be integrated into club kits.
Inter Milan 26-27 Third Kit Debuted
Inter Milan officially debuted their new Nike 26-27 third kit on the pitch during a dramatic 5-3 Serie A comeback victory against Udinese at the San Siro, just hours after its official unveiling.
Taking inspiration from the Nerazzurri's iconic look from the late 1990s, notably referencing the 1997-98 and 1998-99 shirts. the new third kit is built on a stone-grey 'Iron Ore' base featuring a subtle tonal jacquard pattern. The centerpiece of the design is a prominent black horizontal chest band accented by a thin 'Blue Spark' lower stripe. Bright 'Speed Yellow' details are applied to the Swoosh, the two-starred club crest, the Betsson.sport sponsor, and retro-styled 1990s font names and numbers.
Adidas Croatia 2026-27 Home & Away Kits Leaked - 4 Real Images
Vietnamese kit expert jerseyreview has leaked 4 new real images of the new Adidas Croatia 2026-27 home & away kits, which will be released soon.
The new Adidas Croatia 2026-27 home kit retains the traditional red and white checkerboard pattern but incorporates ancient Glagolitic script graphics into the red squares, symbolizing Croatian cultural identity.
The new Adidas Croatia 2026-27 away kit features lace-inspired graphics, drawing from Croatia's rich tradition of intricate lace-making.
Black/Red/White Adidas Predator Powerswerve Remake Boots Leaked
rkidfootball has made a little video of the Adidas Predator Powerswerve 2027 remake soccer cleats in the classic black, white and red colorway. In total, Adidas brings back three colorways of the boots that originally came out in 2007.
