Real Madrid Sign 2028 Adidas Kit Deal
May 9, 2019, by Chris
After months of reports and leaks, Spanish giants Real Madrid and Adidas have finally announced their kit partnership extension. The new Adidas Real Madrid kit deal is valid for a further eight seasons, from 2021-22 to 2027-28.
👕🤝 @RealMadrid and adidas extend their successful alliance with a deal that is unprecedented in the sporting industry.https://t.co/FsGrVT7c0a | #RealMadrid pic.twitter.com/jJkycnwUFt
— Real Madrid C.F. 🇬🇧🇺🇸 (@realmadriden) 8. Mai 2019
Adidas has designed and produced Real Madrid's jersey since 1998. Over this period, Real Madrid have won 6 Champions Leagues, 6 Club World Cups, 4 UEFA Super Cups, 6 LaLiga titles, 5 Spanish Super Cups and 2 Copa del Reys.
Adidas & Real Madrid Sign Eight Season Kit Deal From 2021-22 - to 2027-28
The new Adidas Real Madrid deal is reportedly worth about €120m per season based on a fixed fee and a percentage of shirt sales - more than twice the value of the current deal, which is worth about €52m per season.
The new deal means that only LaLiga rival Barcelona do earn more from kit partnership revenue. Barcelona's Nike deal is worth €155m per season, from 2018-19 to 2025-26.
Details of Real Madrid’s negotiations with Adidas had been leaked by German newspaper Der Spiegel in collaboration with Football Leaks in May 2017.
Kasper Rorsted, chief executive of adidas, said: “This agreement will help us to achieve our mission to be the best sports company in the world. It also underpins adidas’ leadership in the football category. We are proud that we continue to outfit all Real Madrid teams and serve all Real Madrid fans globally with innovative and stylish products.”
Florentino Pérez, president of Real Madrid, said: ” Together, we will continue to build on our strategic alliance that allows us to be the benchmark and leaders of the football industry. Hence, adidas is the ideal partner for us. adidas delivers the best material for on-pitch performance and amazing original products for our fans all over the world.”
Share your thoughts in the comments below.
FIFA Did Not Publish 2026 World Cup Final Matchups Yet
It is just a little more than two days until the 2026 World Cup final and 45 hours until the Third Place match, but FIFA has not yet published the kit matchups for the final two games of the 2026 FIFA World Cup on its official FWC2026 Match Colours Designation page.
It is widely predicted that Spain and Argentina will both wear their home kits, as will England vs France. We might also see special referee kits. Thanks to our partners Jersey Story for the collage.
Adidas EQT Flamengo 1992 Retro Collection Leaked
The t-shirt of the Adidas Flamengo 2026 EQT collection has been leaked by @ofertastorcida. It is white with the block stripes in red and black.
Adidas will release a special 1992 EQT retro range for Flamengo, as shared by specialized club outlet Coluna do Fla.
The Adidas Flamengo 1992 2026 retro collection features a striking vintage tracksuit and matching t-shirts that lean heavily into the club's early history and the bold sportswear aesthetics of the 1990s.
The predominantly red and black pieces prominently feature the classic Adidas Trefoil text logo alongside the historic Flamengo rowing crest, deliberately substituting the modern "CRF" monogram for the club's traditional anchor-and-oars emblem.
Which piece from this leaked Flamengo retro collection is your favorite? Let us know in the comments below.
Nike Atelier Total 90 Sneaker Leaked
Nike is expanding its bespoke Atelier lifestyle line with a clean White/Game Royal colorway for the Atelier Total 90 Premium.
Following the debut of a black Merc version originally created alongside French football star Désiré Doué, this new edition offers a lighter take on a Total 90 football-meets-lifestyle hybrid.
The upper of the Atelier Merc Total 90 faithfully recreates the iconic shape of the Total 90 Laser 3, crafted entirely from premium white leather with intricate quilted stitching. A standout feature is a classic fold-over tongue, which comes equipped with a practical Velcro closure and is subtly embossed with Nike Atelier branding. Underneath, the Nike Atelier T90 comes with the Cyroshot cover over the studs.
Priced at a luxury-tier $470, the Nike Atelier Total 90 Premium is scheduled for a December2026 release ahead of the 26-27 season. The shoe will be available through select high-end retailers, including Dover Street Market, as well as via Nike SNKRS.
Monterrey 26-27 Away Kit Released
Club de Futbol Monterrey and Puma have officially unveiled the new Rayados 26-27 away kit. The jersey was launched under the campaign theme 'Miles de voces. Un mismo latido.' and will be worn by both the men's and women's teams throughout the upcoming season.
The Puma Monterrey 26-27 away football shirt features a striking design. It is white with a navy brushtroke stripe in the center. The Womens edition has the stripe in a blue.