Real Madrid Sign 2028 Adidas Kit Deal

After months of reports and leaks, Spanish giants Real Madrid and Adidas have finally announced their kit partnership extension. The new Adidas Real Madrid kit deal is valid for a further eight seasons, from 2021-22 to 2027-28.


Adidas has designed and produced Real Madrid's jersey since 1998. Over this period, Real Madrid have won 6 Champions Leagues, 6 Club World Cups, 4 UEFA Super Cups, 6 LaLiga titles, 5 Spanish Super Cups and 2 Copa del Reys.



Adidas & Real Madrid Sign Eight Season Kit Deal From 2021-22 - to 2027-28




The new Adidas Real Madrid deal is reportedly worth about €120m per season based on a fixed fee and a percentage of shirt sales - more than twice the value of the current deal, which is worth about €52m per season.

The new deal means that only LaLiga rival Barcelona do earn more from kit partnership revenue. Barcelona's Nike deal is worth €155m per season, from 2018-19 to 2025-26.

Details of Real Madrid’s negotiations with Adidas had been leaked by German newspaper Der Spiegel in collaboration with Football Leaks in May 2017.



Kasper Rorsted, chief executive of adidas, said: “This agreement will help us to achieve our mission to be the best sports company in the world. It also underpins adidas’ leadership in the football category. We are proud that we continue to outfit all Real Madrid teams and serve all Real Madrid fans globally with innovative and stylish products.”

Florentino Pérez, president of Real Madrid, said: ” Together, we will continue to build on our strategic alliance that allows us to be the benchmark and leaders of the football industry. Hence, adidas is the ideal partner for us. adidas delivers the best material for on-pitch performance and amazing original products for our fans all over the world.”

Share your thoughts in the comments below.
Latest