Real Madrid Sign 2028 Adidas Kit Deal
After months of reports and leaks, Spanish giants Real Madrid and Adidas have finally announced their kit partnership extension. The new Adidas Real Madrid kit deal is valid for a further eight seasons, from 2021-22 to 2027-28.
👕🤝 @RealMadrid and adidas extend their successful alliance with a deal that is unprecedented in the sporting industry.https://t.co/FsGrVT7c0a | #RealMadrid pic.twitter.com/jJkycnwUFt
— Real Madrid C.F. 🇬🇧🇺🇸 (@realmadriden) 8. Mai 2019
Adidas has designed and produced Real Madrid's jersey since 1998. Over this period, Real Madrid have won 6 Champions Leagues, 6 Club World Cups, 4 UEFA Super Cups, 6 LaLiga titles, 5 Spanish Super Cups and 2 Copa del Reys.
Adidas & Real Madrid Sign Eight Season Kit Deal From 2021-22 - to 2027-28
The new Adidas Real Madrid deal is reportedly worth about €120m per season based on a fixed fee and a percentage of shirt sales - more than twice the value of the current deal, which is worth about €52m per season.
The new deal means that only LaLiga rival Barcelona do earn more from kit partnership revenue. Barcelona's Nike deal is worth €155m per season, from 2018-19 to 2025-26.
Details of Real Madrid’s negotiations with Adidas had been leaked by German newspaper Der Spiegel in collaboration with Football Leaks in May 2017.
Kasper Rorsted, chief executive of adidas, said: “This agreement will help us to achieve our mission to be the best sports company in the world. It also underpins adidas’ leadership in the football category. We are proud that we continue to outfit all Real Madrid teams and serve all Real Madrid fans globally with innovative and stylish products.”
Florentino Pérez, president of Real Madrid, said: ” Together, we will continue to build on our strategic alliance that allows us to be the benchmark and leaders of the football industry. Hence, adidas is the ideal partner for us. adidas delivers the best material for on-pitch performance and amazing original products for our fans all over the world.”
Share your thoughts in the comments below.
Vintage Football Shirts
from Cult Kits
1994/95 Japan Kazu #11 Home Shirt (M) Puma
2003/05 Benfica Simao #20 *BNWT* Centenary Home Shirt (XL) Adidas
2022/23 Manchester United Sancho #25 *BNWT* Authentic Home Shirt (XXL) Adidas
1994 Club America Reusable Face Mask
2012/13 Manchester City Tevez #32 Away Shirt (S) Umbro
2017/18 Preston Nike Training Jacket (M)
2000/01 Union De Santa Fe #9 Home Shirt (S) Mitre
2016/17 Norwich City Howson #8 *Match Issue* Home Shirt (M) Errea
2007/08 Blackburn Rovers Tugay #5 Home Shirt (L) Umbro
2005/06 Bayern Munich Schweinsteiger #31 Home Shirt (L) Adidas
Neymar to Retain Brazil No. 10 Shirt for 2026 World Cup
The debate over Brazil’s most iconic shirt number has been officially settled ahead of the 2026 World Cup. It has been confirmed that Neymar will retain the famous No. 10 jersey for the upcoming tournament in North America.
Following a lengthy period away from the national team due to injury, questions had naturally arisen regarding the future of the prestigious shirt. During Neymar's prolonged absence, the Brazilian No. 10 was shared among the squad's other attacking stars. Both Vinicius Junior and Raphinha have donned the historic number in recent international fixtures.
Despite their growing influence and status within the Seleção, both players have willingly stepped aside out of respect for the veteran forward. Highlighting the squad's unity on the matter, Vinicius Junior openly addressed the situation, stating clearly that the shirt "obviously belongs to Neymar."
Earlier rumors suggested that Neymar might adopt the No. 13 jersey.
Do you agree with the decision to keep Neymar in the No. 10 shirt, or was it time to pass it on to a younger player like Vinicius Junior? Let us know in the comments below.
Barcelona 26-27 Home Kit - 11 New Pictures
Footy Headlines can now leak 11 new pictures of the Nike Barcelona 26-27 home kit. Although it is a fake, the design is identical to the real one.
The kit features a unique design with three shades of red and three shades of blue in each stripe, paying tribute to the renovated Camp Nou's exterior.
Liverpool 26-27 Home Kit Water Bottle Released
The official Liverpool FC online store has released an interesting "LFC 26/27 Home Water Bottle".
The design of the water bottle mirrors the home kit. The front of the bottle also displays the Liverbird crest and the current Standard Chartered sponsor logo - however, it lacks the Adidas logo and looks very offset. They should have placed logos differently...
The text "Liverpool FC 26-27" is printed on the bottle in the new official Liverpool font.
