Blackpool Announces 'Exciting New Shirt Sponsorship Agreement'
Jun 3, 2019, by Chris
English League One club Blackpool Football Club today announced "an exciting new principal sponsorship agreement". VisitBlackpool and the health campaign, GET VOCAL, will adorn the front of the club’s first-team and replica shirts. The Blackpool 19-20 kits will be again made by Errea in their last year of the current three-year deal signed signed in 2017.
Last season's Blackpool FC kits were sponsored by betting company Betsid.
Blackpool 2019-2020 Kits To Feature Local Sponsors
This innovative partnership, which has been agreed with Blackpool Council for the 2019/20 season, will help benefit and promote tourism in the town and provide a platform to support the health of the local community.
The logo of VisitBlackpool, which is the tourism arm of Blackpool Council, showcasing the UK’s most popular holiday destination and its world-class attractions, will feature on the front of the new home shirt.
GET VOCAL, a local mental health campaign which aims to improve the wellbeing of residents in the community, will feature on the new away shirt.
Michael Bolingbroke, Executive Chairman of Blackpool FC, said:
“I am extremely excited about this partnership and the opportunities it presents. This is a ground-breaking moment that brings Blackpool Football Club right back to the heart of its town and community. We have a social responsibility to support the area, its businesses, attractions and people, as well as market the town to a wider audience."
Cllr Gillian Campbell, Deputy Leader of Blackpool Council, said: “All of us at Blackpool Council are delighted to be able to partner with the football club to market the town and to promote sport as a vital part in tackling the physical and mental health issues that are so prevalent in Blackpool, as they are across the UK.
“Blackpool Football Club is a really important part of community life and this innovative partnership has the potential to rebuild civic pride in Blackpool as a town, and as a football club, and to celebrate our unique heritage as the birthplace of popular tourism.”
The new Blackpool 19-20 home and away kits are set to be released in July 2019. The design of the away kit has been voted for by supporters and will be revealed when the club launches its new kits.
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The shirt draws deep inspiration from Van Dijk's Surinamese heritage, taking stylistic cues from traditional pangi cloth, a brightly patterned woven textile central to Maroon and Surinamese culture. The design ingeniously weaves together the primary colors of every participating club, including Liverpool, Barcelona, Bayern Munich, PSG, Ajax, and AC Milan, translating their identities into an eye-catching, blurred check motif across the entire shirt.
The reverse lists the complete roster of competing clubs under "The class of '26," complemented by a custom Patta x Nike co-branded jock tag on the lower hem.
The bespoke jersey has been created exclusively for the young players taking part in the tournament as a commemorative keepsake rather than receiving a general retail release.
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Both of these Adidas packs launch in January 2027.
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The Adidas Liverpool 26-27 European training collection is built around a crisp white base complemented by vibrant red accents. The iconic Adidas Three Stripes run down the sleeves in red, while the chest displays a monochrome red Liverpool crest enclosed in a shield, alongside matching red Adidas and AXA sponsor branding. Streamlined paneling and high-performance cuts from the latest Adidas Tiro template complete the refined aesthetic.
The range includes authentic short-sleeve training tops, long-sleeve drill tops featuring integrated snood neck collars, and insulated sleeveless puffer vests. The complete Adidas Liverpool 26-27 European training collection is available now through the club's official online store and retail outlets.
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Remarkably, even Cristiano Ronaldo, a long-sleeve icon, never wore one during his time in Turin.