New Premier League Club Sheffield United Announces New Shirt Sponsor

Jun 24, 2019

by Chris

English Premier League’s new boys Sheffield United today announced that they have agreed a three year contract with USG to be the club's new shirt sponsor in a record breaking deal for The Blades.

USG (Union Standard Group) are a multi award winning FX and CFD broker who’s main headquarters are in Sydney, Australia.

Sheffield United Sign 3-Year USG Shirt Sponsor Deal

USG and Sheffield United FC agreed a principal partnership with the Blades to become front of shirt and sleeve sponsor for three years, until 2022. Sheffield United said that the deal would be "the largest-ever commercial transaction in the club's history", while there are no financial details available yet.

Sheffield United CEO Stephen Bettis said, “We are really excited to have USG on board as we begin our journey back in the Premier League. Having an international sponsor on board shows just how far the club has come both on and off the pitch.”

USG Chief Executive, Shay Zakhaim, said: "We are honoured to have a partnership with a club with such a rich tradition and history. We are excited to be at beginning of a new chapter in the club's story. United and the Premier League offer worldwide exposure for our business and that is something we are very keen to embrace."