PES Loses Liverpool, Announces Manchester United Deal
Video game publisher Konami today announced a new partnership with Manchester United. The new deal with Manchester United allows Konami to add the club fully licensed into eFootball PES 2020 in September 2019.
PES 2020 To Feature No More Licensed Liverpool FC
The new deal with Manchester United also means that Konami has lost its partnership with Liverpool FC - Konami is only allowed to have two Premir League teams licensed - these will be Arsenal and Man Utd in PES 2020.
PES 2020 Man Utd Trailer
The new long-term PES means that Manchester United is fully licensed in PES 2020 - Kits, 3D Player Scans and yes... Old Trafford is back in all its glory and better than ever!
According to the press release, Manchester United is created in Pro Evolution Soccer 2020 "using state-of-the-art technology, the game boasts the most detailed recreation of the club’s famous Old Trafford stadium seen yet. The current squad have also been created using a full-body 3D scanning process, providing players of the game with ultra-realistic avatars of their favourite United stars."
An exclusive Manchester United Club Edition of the game will also be available at launch.
Scott McTominay, Diogo Dalot and Victor Lindelof, all keen gamers in the United squad, attended today's launch event, where Konami projected life-sized holograms of their in-game characters on to the stage next to them. McTominay described his excitement for the new game’s release this autumn and his pride at being selected as an ambassador for it.
“It’s a real honour for me, and I’m really excited to get the partnership under way,” said the midfielder. “I’ve been playing the game a lot and the graphics look absolutely amazing.
“No matter what games we [the players] play, if it’s cards against Victor or a game on the PlayStation or XBOX, I fancy myself to be right up there! The best part of the game is you can play with your friends and you can bring a brand new game into the changing room. Not everyone will have played PES 2020 so it’s going to be exciting for the boys and hopefully we’ll get some good matches going.”
Lindelof added: “The game looks very nice. Even the tattoos on the players are very realistic, just like they are in real life. I love to play video games and it’s always fun to play with friends.”
eFootball PES 2020 will be available on PlayStation®4, Xbox One™, and PC STEAM, on 10 September (Americas/Europe/Asia) / 12 September (Japan) with pre-orders now available for the Standard and Legend Editions.
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Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
