Insane Differences - 2019-20 Premier League Shirt Deals Battle | Update
Aug 13, 2019, by Chris
Update: Classic Football Shirts has created a very good inforgraphic of the 2019-20 Premier League shirt deals, perfectly showing of how big the differences are between the Top 6 and the others.
2019-2020 Premier League Shirt Sponsor Values
With the 2019-20 Premier League season kicking off this month, we take a look at which teams get the most from their shirt sponsor. Thanks to @alexmiller73 for the information.
2019-2020 Premier League Shirt Brands Battle
Manchester United clearly tops the list with 64 million GBP from their Chevrolet deal. Other English Premier League top clubs get almost all the same, around 20 million GBP less (Man City, Spurs, Arsenal, Chelsea, Liverpool) [Please note that Tottenham just signed a new deal with AIA reportedly worth 40 million GBP / season until 2026.]
However, the main reason for Manchester United to get much more than the other clubs is not mainly because Chevrolet valued them much higher than other top clubs. In fact, the Man United Chevrolet deal was signed in US dollar - the weak British pound and the strong dollar mean that the deal is worth around 64 million GBP compared to 47 million GBP when it was signed.
Behind the Top 6, there is a huge gap of 30 million GBP. West Ham comes seventh with 10 million GBP, closely followed by Everton and Wolves. Sheffield, Norwich and Brighton come on the last three places with amounts not really comparable / notable to those of Man United...
All the shirt deals above do not include sleeves sponsors, which add another 50 million GBP in total (~ 10 million GBP for top clubs, high six, low seven-figures for others).
Do you think Manchester United would get such a deal again today? Let us know in the comments below.
Exclusive: Juventus 26-27 Third New Images Leaked - Kids Version
We can leak new imagery of the 26-27 Juventus Turin third jersey, showcasing the kids version of the upcoming jersey. Built on a black base with metallic gold accents, the shirt features Adidas' iconic 3-Stripes across the shoulders alongside gold logos for Adidas, main sponsor Jeep, and the Juventus crest complete with three stars. A dark flame graphic rises from the bottom hem, while the back collar is stamped with the gold inscription Youth Since 1897, paying homage to the Latin origin of the club's name. The kids replica variant also features standard Climacool branding on the lower front hem.
Nike Air Max Joga Bonito Neon Shoes Released - Mercurial R9 Meets Air Max 95
Nike has expanded its football-inspired lifestyle footwear lineup with the release of the Air Max Joga Bonito in an iconic Neon colorway. Merging two legendary eras of Nike history, the hybrid sneaker fuses the sleek upper design of Ronaldo Nazario's famous 1998 Mercurial R9 boot with the sole unit and visible cushioning of the classic Air Max 95.
The shoe features a layered synthetic upper rendered in graphite and dark grey tones, framed by light grey piping and black mudguards. Vibrant Neon Yellow accents adorn the mini Swoosh, tongue logo, heel details, and visible Air cushioning units in both the forefoot and heel, creating a look that directly pays tribute to the original 1995 running classic.
Carrying style code IO1753-003, the Nike Air Max Joga Bonito Neon officially releases on August 1, 2026, for a retail price of $180 USD. The sneaker will be available through Nike.com and select global Nike Sportswear retailers.
Real Madrid Debut 26-27 Home Kit
Real Madrid gave an on-pitch debut to their 26-27 home kit during a closed-doors pre-season training match against CD Leganés at Real Madrid City on July 28, 2026. Designed by Adidas, the uniform features the classic white base accented by dark green collar and cuff trim along with pink Three Stripes on the shoulders. With the friendly held behind closed doors and unbroadcast, photos from Valdebebas provided supporters with their first look at the 26-27 home strip worn in match action.