Carlsberg, Holsten & Many More | Premier League Kit Alcohol Sponsors Over The Years

In 1992, football fans witnessed the first season of Premier League football. Quality-wise, England's first division should soon climb to new heights, while the new league also provided better advertisement options. Obviously, the alcohol industry, especially beer breweries, did not miss out on the fitting occasion of tying football and alcohol further together.

Big thanks to @classicshirts for touching on the subject first and providing crucial insights.



Back in the day, Blackburn, Liverpool, Nottingham Forest and Tottenham Hotspur (18% market share) were sponsored by McEwan's, Carlsberg, Shipstones and Holsten, respectively, while the betting sector crushed the kit sponsorship landscape in the 2019-20 Premier League season to sponsor 10 of the 20 teams. As a result, alcohol sponsors vanished on the front of Premier League teams.

Premier League 1992-93 kit sponsors vs Premier League 2019-20 sponsors

Premier League Alcohol Sponsors

Check out some of the best home shirts of the 1992-93 Premier League debut season.


Ranking among the most iconic looks out of all time, Liverpool's 1992-93 home kit sponsored by Carlsberg features gigantic white 3 stripes on a satin red base. Additionally, Umbro's Tottenham Hotspur 92-93 home shirt sponsored by Holsten combines a clean white base with navy accents such as the stunning polo collar.


Last alcohol sponsor for now - Chang Beer for Everton in 2016-17

In recent years, alcohol sponsors within the Premier League saw a drastic decline as the 2019-20 Premier League season features no team sponsored by a brand affiliated with alcohol. Providing the last example, Umbro's Everton 2019-20 home uniform combines a sleek blue base with white accents in what is a clean look.


Coors for Chelsea from 1994-97

What's your favorite Premier League shirt sponsored by a brewery? How do you feel about the changes within the Premier League kit sponsorship landscape? Let us know your thoughts in the comments down below.
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