Developed By Brand Agency - Extraordinary Wolves Kit Font Launched - Featuring Wolves Eyes
Wolves players wore shirts with their name and number in official Wolves font for the first time in the Europa League curtain raiser against SC Braga yesterday.
Wolves Font
The bespoke Wolves font was designed especially for Wolves as part of its new brand identity upon promotion to the Premier League. It features distinctive elements of the club’s iconic crest, most prominently its unique wolf’s eyes.
The Wolves font was created in partnership with brand agency SomeOne. In fact, the agency developed the whole brand identity for the club. Wolverhampton Wanderers's brand identity has already won a host of industry awards.
“We wanted to give a nod to the City’s industrial heritage, so opted for a bold and condensed style. By using the geometric forms of the eyes, we began removing cuts and angles from the letterforms,” said one of the typeface’s designers Ian Dawson.
Wolves name and numbers are available since this week. Letters retail at £1 each and numbers £4 each. This means that the longer the name the more expensive the kit print is - João Moutinho's kit print costs you 18 GBP, while Neto is available for just 8 GBP.
The Wolves brand identity, including the Wolves font, is currently up for the prestigious Beazley Design of the Year award at the Design Museum in London.
What do you think of the special Wolves kit typeface? What do you think of the club charging per letter? Share your thoughts in the comments below.
Vintage Football Shirts
from Cult Kits
2015/16 Burnley Away Shirt (XXXL) Puma
2024/25 West Ham Bowen #20 Third Shirt (M) Umbro
2002/04 Spain De Pedro #11 Away Shirt (L) Adidas
2004/05 AC Milan Inzaghi #9 *Player Issue* Home Shirt (M) Adidas
2001 Brent And Colleagues For England
2006 Japan Adidas Samurai Blue Supporters Tee (M)
2012 Great Britain Adidas Olympics Training Polo (XL)
2004/05 Newcastle United Bowyer #29 L/S Third Shirt (L) Adidas
1979 ICONIC BOOT – TOTE BAG
1994 Germany Reusable Face Mask
El Clásico Retro Kit - Semi-finals
Four kits are remaining in the El Clásico retro kit competition by Kit Creator. You can vote now here: https://fifakitcreator.com/showcase/competition/227
Neymar Gives First Look at Puma 2026 World Cup Boots
Neymar has trained in the World Cup edition of the Puma Future football boots, called Showtime. The Puma 'Showtime' 2026 World Cup soccer cleats pack is set to release on Thursday, May 28, 2026.
Inter Milan 26-27 Home Kit Spotted for Sale
The new Nike Inter 2026-2027 home shirt is set to launch soon. Thanks to Solo ed esclusivamente Inter for the images.
Adidas Boca Juniors 1992 Retro Collection Leaked
According to reliable club apparel source @marto_m3, the German brand is preparing to launch a full line of vintage garments for the Argentine giants Boca. The leaked mock-ups showcase a four-piece capsule that accurately revives the bold aesthetic of the early 1990s, consisting of a classic track jacket, matching track pants, and two distinct retro t-shirts.
The standout pieces of the collection are the two jerseys, which feature the famous 1992 template, A central placement for both the vintage Adidas Trefoil logo and the historic Boca Juniors crest completes the authentic 1992 look. Complementing the shirts is a vibrant tracksuit, with the blue jacket sporting a striking yellow angled panel across the chest and the pants featuring oversized yellow and white geometric color-blocking down the sides.
This upcoming release is part of a 1992 retro collection for many Adidas teams.
Vauxhall Motors FC 26-27 Away Kit Releasedmacr
The the striking new Vauxhall Motors FC 2026-2027 away kit has been revealed, introducing a highly vibrant aesthetic for the upcoming campaign.
The shirt features a dark navy base that is heavily contrasted by an intricate, retro-inspired geometric pattern applied in neon pink, yellow, and light blue across the torso and sleeves. Pink Macron 'Hero' logos sit on the right chest and both shoulders, perfectly complementing the colourful graphic elements, while the traditional club crest rests on the left breast.
Right in the centre, the logo of front-of-shirt sponsor Premier Jet Support, complete with an aeroplane motif, is printed in crisp white to stand out against the busy background design.
What are your thoughts on this bold, colourful pattern for the new Vauxhall Motors away strip? Let us know in the comments below.
