Inter Milan To Replace Iconic Pirelli Kit Sponsor With Evergrande
Sep 26, 2019, by Chris
Update: @FrancooC07 has created a mock-up of how the Evergrande Group logo could look like on the Inter 19-20 home shirt. Even in the case of Evergrande taking over the sponsorship slot from Pirelli, it's unlikely we'll see this logo on the Inter jersey. As reported by Chinese media, Evergrande's electric car brand Hengda Hengchi would be the one to feature on the front of the shirt (there's no picture of the logo).
Chinese real estate group Evergrande is set to become the main shirt sponsor of Italian soccer giants Inter Milan’s in 2021, according to a report of Gazzetta dello Sport.
Pirelli’s logo has been on Inter Milan's kits since the 1995-96 season, making it one of the longest shirt sponsorship partnerships in soccer. Inter currently earns them €10.5 million (US$11.6 million) per year until 2021. They signed their latest deal in 2016.
Inter Milan To Get 100 Million Euro From Possible Evergrande Shirt Sponsor Deal - Set To Promote Car Brand Hengda Hengchi
According to Gazzetta, Inter owner Zhang Jindong is seeking greater revenue opportunities for the team as they bid to stay in touch with the rest of the European elite. Exploratory talks have reportedly taken place between the two parties over potential partnerships in the future.
According to Chinese media outlet Titan Sports, Evergrande Group car brand, Hengda Hengchi are set to become Inter’s brand new main sponsor. Inter will pocket an estimated €100 million from the deal with Hengda Hengchi, who produce a range of electric powered cars.
In the past, Evergrande already worked closely with Jindong’s company Suning Holdings Group, which acquired a majority stake in Inter for a reported €270 million (US$299 million) back in June 2016.
Evergrande Group founder and president Xu Jiayin joined Suning and Inter owner Jindong Zhang on his recent visit to Milan in a visit used to hold talks over potential sponsorship and how the Hengda Hengchi brand can enter European and global markets thanks to Inter.
Evergrande is already closely involved in soccer. buying Chinese Super League team Guangzhou Evergrande in 2010.
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Special Coventry City 2026 Pink October Kit Released
Coventry City and Hummel have unveiled a special limited-edition all-pink shirt to mark Breast Cancer Awareness Month. Released on October 1, the jersey inaugurates a month-long series of club initiatives dedicated to raising awareness and supporting the fight against breast cancer.
The Coventry City 26-27 Breast Cancer Awareness kit is predominantly vibrant pink, styled with alternating tonal vertical stripes that incorporate a subtle pattern. Clean white accents complement the design, utilized for the Hummel logo, the monochrome club crest, and principal partner Monzo across the midriff. Positioned prominently at the center of the chest is the iconic breast cancer awareness ribbon.
The special one-off release joins the Sky Blues' 26-27 collection as a dedicated charity drop, highlighting an important cause with an eye-catching tonal aesthetic.
Copa América Champions Badge Returns to Argentina Kits
After two years, the reigning South American Champions badge officially makes its return to the Albiceleste jersey, following the end of Argentina’s reign as world champions.
The badge last appeared during 2024 Copa América. Since then, despite holding both Copa América and World Cup titles, Argentina consistently gave priority to the World Cup badge.
Big thanks to @whatthekit_x for spotting and create the collage.
Melbourne Victory 26-27 Home & Away Kits Released
Melbourne Victory has officially unveiled its new home and away kits for the 26-27 A-League season. The launch marks the club's first matchwear collection produced under their new four-year technical partnership with Melbourne-based streetwear and activewear brand Elite Eleven.
The 26-27 home kit delivers a timeless look grounded in the club's traditional colours. It features a deep navy base accented by the iconic white Big V across the chest, complemented by white piping along the crew neck collar and raglan sleeve seams. Elite Eleven's signature logo sits centrally above the chevron, with Turkish Airlines remaining as the primary shirt sponsor.
In contrast to the classic home design, the Melbourne Victory 26-27 away jersey introduces a vibrant and modern aesthetic. It uses a bright neon fluro base paired with a large navy chevron and matching navy panels running along the shoulders and sides. Both shirts are available immediately for purchase through the club's official store.
FC Nantes 26-27 Octobre Rose Kit Released - First Pink Kit in Club History
Macron and FC Nantes have officially unveiled a special Octobre Rose kit for the 26-27 campaign, marking the first time in the club's history that Les Canaris will wear pink. Designed to raise awareness and support the fight against breast cancer during Pink October, the jersey will be worn in official competition by both the women's and men's first teams at the Stade de la Beaujoire throughout the month.
The Macron FC Nantes 26-27 Octobre Rose shirt is built around a soft pastel pink base decorated with a brushstroke pattern inspired by the deconstructed awareness ribbon in tonal shades. Deep burgundy trims accent the collar, cuffs, and monochrome branding, while a pink ribbon sits proudly on the chest between the Macron Hero and the embroidered club crest. On the back neck, eight embroidered pink ribbons replace the traditional stars that represent Nantes' eight French league championship titles.
Burgundy shorts and pastel pink socks with a burgundy turnover band complete the full kit. In support of the initiative, 50% of the profits from shirt sales will be donated directly to local charities Madame S and Ma Parenthèse, along with the FC Nantes endowment fund.
