Report Confirms Leaks: PSV Leaves Umbro, Sign Up To €50 Million Puma Kit Deal
Jan 6, 2020, by Pat
- New Kit Deal: PSV Eindhoven will end their partnership with Umbro and sign a five-year kit deal with Puma, worth between €40 and €50 million.
- Increased Revenue: The Puma deal will reportedly earn PSV three times more than their current agreement with Umbro.
- Design Continuity: PSV's traditional red and white striped home shirts will remain unchanged with Puma.
Update: Confirming previous rumors, Dutch media now also reported about the PSV Eindhoven Puma deal that will begin in July 2020. Dutch top-flight outfit PSV will reportedly earn between €40 million (US$44.5 million) and €50 million (US$55.7 million) from a new five-year kit deal with German sportswear giant Puma.
According to Dutch newspaper Eindhovens Dagblad (ED), the new dealwill see the Eredivisie club receive three times more than they do from their current agreement with British manufacturer Umbro.
Umbro had until 1st January to match an offer from Puma, which was first reported in October, but that no such offer was made before the deadline. Italian manufacturer Macron was also reportedly interested in becoming PSV’s kit supplier, but dropped out when the club decided to continue negotiations with Puma.
Original Article - LEAKED: PSV to Leave Umbro, Sign Puma Kit Deal
We can today reveal that Dutch powerhouse PSV Eindhoven will sign a kit deal with Puma, ending a 5-year partnership with Umbro.
Before joining up with the iconic Umbro, PSV had been sponsored by Nike for 20 years.
PSV to Sign Puma Kit Deal
The PSV Eindhoven 2020-21 kits will be made by Puma.
PSV's home shirts are traditionally red-white striped, something that Puma will certainly not alter.
Info on the PSV 20-21 away and third kits is set to be leaked soon.
Neither party have yet to comment on this sponsorship deal, in fact there haven't really been rumors so far. We don't expect the official announcement before 2020.
In terms of other sponsors, PSV will definitely keep 'Brainport Eindhoven', who only joined forces with the club this year, for next season.
The PSV 20-21 kits will likely not be released before July as the Umbro kit will probably remain valid until June 30th, which is traditionally the last day of the season for contracts.
Are you happy to see PSV join up with Puma or would you have liked to see them remain with Umbro? Comment below.
Guadeloupe 26-27 Home & Away Kits Released
Tempo Sport has officially unveiled the new home and away kits for the Guadeloupe national football team for the 26-27 international cycle. Continuing their partnership with the Ligue Guadeloupéenne de Football (LGF), the Austrian manufacturer has delivered bespoke designs deeply rooted in the Caribbean archipelago's natural landscape and cultural heritage.
The Guadeloupe 26-27 home shirt arrives in an earthy, deep red palette that pays homage to the iconic La Soufrière volcano and its surrounding ecosystem. Blended into a traditional madras-inspired patchwork pattern, the shirt features a rich tapestry of island motifs, including volcanic topographic lines, hibiscus blooms, banana leaves, mangrove roots, palms, and hummingbirds.
Completing the set, the Guadeloupe 26-27 away jersey draws inspiration from the island's dense tropical rainforests. It is styled in vibrant shades of green across wide tonal stripes, with detailed graphics depicting lush foliage, palm fronds, and the island's distinctive volcanic terrain.
No More Givova: Adidas SS Juve Stabia 26-27 Away Kit Released
Italian Serie B club SS Juve Stabia has officially revealed its new away kit for the 26-27 campaign. The new strip is part of the club's technical partnership with Adidas, facilitated through teamwear specialist Linea Oro Sport, following the conclusion of the previous deal with Givova.
The Adidas SS Juve Stabia 26-27 away jersey features a clean white base detailed with subtle yellow vertical pinstripes down the front. The design is complemented by a yellow crew neck collar, while dark navy blue appears on the iconic Adidas Three Stripes along the shoulders and the Adidas logo on the chest. The club's crest is positioned over the left chest.
The launch photoshoot places a strong emphasis on the Castellammare di Stabia community, highlighting fans across various generations and personal milestones proudly wearing the new away shirt.
Marathon Ecuador 2026 Korea Tour Kit Released
Ecuador and official kit supplier Marathon have unveiled a special limited-edition jersey for La Tri's international friendly against South Korea in Suwon. Designed exclusively for the September 2026 Asian tour, the bespoke shirt celebrates the meeting of both cultures on the pitch.
The Marathon Ecuador Korea Tour special jersey features an off-white base paired with deep teal ribbed detailing on the V-neck collar and sleeve cuffs, complemented by colorful patterned inserts along the flanks. The centerpiece of the design sits on the lower front, where detailed line-art illustrations depict the Ecuadorian Andean condor on one side facing a traditional Korean tiger on the other.
The shirt makes its debut at Suwon World Cup Stadium as part of a two-match trip, with a companion yellow edition featuring condor and crane artwork lined up for the subsequent clash against Japan. The limited-edition jersey is available through Marathon's official web store and physical retail locations across Ecuador.
Werder Bremen Weserstadion Centenary Kit Released
SV Werder Bremen and kit supplier Hummel have officially launched a special-edition jersey to mark the 100th anniversary of the Weserstadion. The club's iconic home on the river opened its gates on October 17, 1926, and the milestone is being honored throughout the 26-27 campaign with this commemorative release.
The outfield shirt opts for a clean, heritage-focused look with an all-white base accented by delicate green piping on the classic polo collar and sleeve cuffs. To maintain a minimalist finish, the club crest, Hummel logo, and main sponsor Matthäi are all executed in tonal white. A stadium graphic paired with the line "Wo die Weser einen großen Bogen macht" is printed on the inner collar, while the upper back is signed off with "100 Jahre Weserstadion." Alongside the player shirt, Hummel also revealed a contrasting goalkeeper jersey defined by a vibrant 1990s-inspired geometric pattern in purple, teal, and black.
Both centenary jerseys are scheduled to be worn on pitch on September 26, 2026, during a legends friendly between Werder Bremen and Real Madrid at the Weserstadion. The outfield shirt retails for €89.95 and is available now through Werder's online store.
Sassuolo 26-27 Third Kit Released
Puma and Italian club US Sassuolo have officially launched the club's new third kit for the 26-27 season. Stepping away from the club's traditional green and black identity, the alternate strip adopts a bold blue aesthetic crafted to honor long-time owner and main sponsor MAPEI, celebrating more than two decades of partnership as well as paying tribute to the Mapei Stadium.
The Puma Sassuolo 26-27 third shirt features an 'Electro Royal' blue base adorned with thin white vertical pinstripes down the front, drawing inspiration from the striping in the club's emblem. It is detailed with a white collar featuring a subtle button placket, white underarm inserts, and white Puma cat logos. The Sassuolo crest is rendered in a monochrome blue and white execution on the left chest to match the centered MAPEI sponsor logo.
Erling Haaland Shows Off Nike Phantom 6 Signature Boots
Manchester City star Erling Haaland has provided the clearest look yet at his upcoming Nike Phantom 6 signature boots for the 26-27 season. After previously being spotted wearing the pair during training sessions with the Norwegian national team, the striker shared an image holding the finished low-cut boots inside the dressing room.
The new signature boots feature a Sky Blue and White color scheme that aligns naturally with Manchester City's primary colors. A distinctive cloud-like graphic wraps around the heel and rear section of the boot, adding an exclusive graphic touch over the light blue upper.
The Nike Phantom 6 Haaland boots are scheduled for an official launch on 1 October 2026.
Spezia Calcio 26-27 Third Kit Released
Kappa and Italian club Spezia Calcio have officially unveiled their new third kit for the 26-27 season. Titled "Liberty Soul," the new strip draws direct inspiration from the local decorative art and architecture of La Spezia.
The Spezia Calcio 26-27 third shirt comes in a rich garnet base, overlaid with an intricate tonal floral pattern inspired by the Liberty-style stained-glass windows adorning historic buildings throughout the city. Clean white accents provide contrast on the Kappa logos, the club crest on the left chest, and the main shirt sponsor. Honoring club heritage, Spezia's historic 1944 championship badge is placed on the upper back below the collar.
The new third kit completes the club's 26-27 collection alongside the white 120th-anniversary home shirt and the black-and-gold away jersey. It is available to purchase now via Spezia's official online store.
Special Adidas Argentina Messi 2026 'Farewell' Kit Collection Leaked
Based on leaked image, our partner @whatthekit_x created a mockup of Leo Messi, Emiliano Martínez and Rodrigo De Paul wearing the special Argentina kit, goalkeeper kit and pre-match shirt, respectively, featured Messi's personal brand logo to honor his legendary career with the national team.
