unreadable. Lille Forced To Shrink Sponsor Logo Because Of UEFA Kit Rules
Oct 8, 2019, by Chris
If you watched yesterday's UEFA Champions League match between French side Lille and English side Chelsea, you might have had wondered about the OSC Lille sponsor logo on the front...
Lille 2019-2020 UEFA Champions League Kits Feature Smaller Sponsor Logo
The reason why Lille had to change the size of their sponsor logo is simple. Football government body UEFA has regulations for all parts of a football kit, including the sponsor logos. Mainly because of this the writing of Lille's sponsor Boulanger had to be very small...
The rule about the sizing of the sponsor logo in UEFA competitions is defined in Article 28 and Article 52 of the UEFA Equipment regulations. The sponsor logo is not allowed to exceed 200 cm² (Article 28), and if the sponsor logo contains more than one item there is a special formula to define the allowed size of the elements.
Of course, there would have been different solutions for Lille and its sponsor - in example, they could have decided to ditch the logo or lettering / change the alignment of the elements.
In case you were wondering - the UEFA rule also applies to manufacturers logos.
The current UEFA kit regulations were introduced in September 2018. They are valid from the 2019-2020 season - the rule about the size of the sponsor logos has been more or less the same since many years.
Should they have removed the lettering Boulanger? Share your thoughts in the comments below.
Boca Juniors 26-27 Away Pre-Match Shirt Leaked
Official images of the Boca Juniors 26-27 away pre-match shirt have surfaced online by @KamilBerberler, offering a full look at the warm-up jersey that will accompany the club's upcoming retro-inspired away strip.
The Adidas Boca Juniors 2026-27 away pre-match shirt is predominantly navy blue with contrasting vibrant yellow raglan sleeves and a matching collar accent. In keeping with the aesthetic of the 26-27 away collection, the pre-match top features a yellow Adidas Trefoil logo on the right chest alongside a classic shield crest on the left. The back of the shirt is highlighted by bold collegiate-style "BOCA" lettering across the shoulders.
Designed for pre-game warm-ups ahead of away fixtures, the top matches the white shorts and socks of the pinstriped away kit. The full collection is expected to be released by Adidas very soon.
Hull City Receive High Praise for Impressive 26-27 Matchday Graphics
Hull City have captured the attention of the football design community with their standout matchday visual identity for the 26-27 Premier League season. Following their clash against Manchester United at the MKM Stadium, designers and supporters across social media quickly highlighted the club's elevated creative output, praising the media team's refined execution. Big thanks to @iamozdesign.
The refreshed graphics package combines atmospheric photography with sleek typography and the club's signature black and amber palette. From starting lineup cards and substitution graphics to real-time score updates, the visuals maintain a clean, editorial aesthetic accented by subtle pitch markings and modern layout grids. The cohesive visual language gives the club's digital presence an undeniably premium look.
As digital branding becomes an increasingly vital part of club identity, Hull City have set an impressive standard early in the campaign. The widespread positive response shows how thoughtful art direction and strong photography can elevate a club's matchday presentation.
SEF Torres 1903 26-27 Away Kit Released
Italian Serie C club SEF Torres 1903 have officially unveiled their new 2026-27 away kit. Made by Footurelab, the new shirt combines a clean white base with details inspired by Sardinian textile heritage.
The Footurelab SEF Torres 1903 2026-27 away shirt features intricate vertical geometric graphics across the front and back, inspired by traditional Sardinian weaving patterns. Red and navy checkered detailing appears on the crew-neck collar and sleeve cuffs, adding a distinctive club-colour accent.
What do you think of the new SEF Torres 1903 2026-27 away kit? Let us know your thoughts in the comments below.
Sisaket United 26-27 Kits Released
Newly-promoted Thai League 1 side Sisaket United have officially released their kit collection for 2026-27 season, made by local brand Ego.
The home shirt stands out with an traditional orange base and a subtle fire graphic across the jersey, combined with black collar and cuffs. This same design is applied for the third and fourth/goalkeeper kits.
The away kit, on the other hand, uses a white base with classy orange disrupted pinstripes and polo collar.
What do you think of the new Sisaket United 26-27 kits by Ego? Let us know in the comments below.