unreadable. Lille Forced To Shrink Sponsor Logo Because Of UEFA Kit Rules
If you watched yesterday's UEFA Champions League match between French side Lille and English side Chelsea, you might have had wondered about the OSC Lille sponsor logo on the front...
Lille 2019-2020 UEFA Champions League Kits Feature Smaller Sponsor Logo
The reason why Lille had to change the size of their sponsor logo is simple. Football government body UEFA has regulations for all parts of a football kit, including the sponsor logos. Mainly because of this the writing of Lille's sponsor Boulanger had to be very small...
The rule about the sizing of the sponsor logo in UEFA competitions is defined in Article 28 and Article 52 of the UEFA Equipment regulations. The sponsor logo is not allowed to exceed 200 cm² (Article 28), and if the sponsor logo contains more than one item there is a special formula to define the allowed size of the elements.
Of course, there would have been different solutions for Lille and its sponsor - in example, they could have decided to ditch the logo or lettering / change the alignment of the elements.
In case you were wondering - the UEFA rule also applies to manufacturers logos.
The current UEFA kit regulations were introduced in September 2018. They are valid from the 2019-2020 season - the rule about the size of the sponsor logos has been more or less the same since many years.
Should they have removed the lettering Boulanger? Share your thoughts in the comments below.
Rumor: Newcastle United Set to Sign ElevenLabs as Main Kit Sponsor?
Newcastle United may be on the verge of signing a new front-of-shirt sponsorship deal with the AI-powered audio company ElevenLabs - prominent fan account @NUFCgallowgate posted a series of teaser graphics on X, directly linking the club's crest with the tech firm's logo and fueling discussions about a potential commercial partnership for the upcoming seasons.
The speculation was further amplified by a high-quality digital mock-up shared by the same account. The render showcases the Adidas Newcastle United 2026-2027 home kit featuring the ElevenLabs logo prominently across the chest.
The Newcastle United 2026-2027 home kit releases on 10 June 2026, so a new sponsor deal would come just in time.
Would you like to see ElevenLabs become the new main sponsor for Newcastle United? Let us know in the comments below.
RC Lens 26-27 Away Kit Teased
French club RC Lens has officially teased its new Adidas 2026-27 away kit, with a full reveal scheduled for June 6 at the iconic twin slag heaps in Loos-en-Gohelle.
The teaser video features the hashtag #MentalitéCharbonneur, heavily leaning into the club's deep-rooted coal mining heritage.
The Lens 2026-2027 away jersey features a green and black colorway, a fitting tribute to the region's historical landscapes.
