Dortmund and Puma Announce New Long-Term Deal - More than 3x Current Value
Nov 21, 2019, by Pat
Bundesliga giants Dortmund and long-term kit supplier Puma this morning confirmed a long-term extension of their partnership until the end of the 2027-28 season.
Puma and Dortmund joined up in 2012, when the German company replaced Kappa. During this time, Dortmund reached the Champions League final in 2013 and won the German Cup in 2017.
While both parties did not announce any financial details, BILD and Kicker report today that the new deal, which will run for eight years from 1 July 2020, will be worth a total of €250 million, i.e. more than €30 million a season. The current deal was worth just €10 million per year.
“For many years PUMA has been more than a supplier and a sponsor for BVB; it has been a heavyweight in the shareholder structure of our club too. This shows the enormous identification of PUMA and its staff across the world. Our partnership has grown and extends far beyond the boundaries of a normal business relationship. We would like to add another chapter to our joint success story in the coming years,” said the BVB chief executive officer Hans-Joachim Watzke.
Under the leadership of the former professional footballer Bjørn Gulden, PUMA has demonstrated a remarkable intuition for trends, continues to grow at a fast pace and is regarded as one of the most popular employers in Germany. “BVB,” says PUMA CEO Gulden, “is one of our most important partners. We love the fans of this club and the atmosphere they create at Signal Iduna Park on a regular basis. It is quite possibly the best stadium atmosphere in the whole world.”
Borussia Dortmund’s managing director Carsten Cramer, who conducted the contract negotiations with PUMA on behalf of BVB, praised “the confidential and friendly nature of the talks between the parties”, adding that “it was almost a logical choice that we’d continue working together in the future”. Cramer continued: “Borussia Dortmund and PUMA share the same philosophy of intensive football and an emotional fan experience. PUMA is one of the most creative and dynamic sporting goods brands on the planet and yet it has retained a family feel. We’re proud that two companies with such a positive energy will continue to bounce off each other going forward.”
Puma x Dortmund Kits
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Wellington Phoenix 26-27 Home Kit Released
A-League club Wellington Phoenix and apparel partner Dynasty Sport have officially unveiled the club's new home kit for the 26-27 season. Celebrating the club's 20th anniversary campaign, the design delivers a direct throwback homage to the inaugural strip worn during the 2007-08 season.
The Dynasty Wellington Phoenix 26-27 home jersey features a predominantly black body accented by distinctive curved yellow and white panels sweeping across the shoulders and flanks, echoing the aesthetics of the club's debut kit. Significant cultural elements are embedded throughout, with the central Te Raukura white feather plume positioned on the chest alongside the club crest, and a tohu pattern incorporated into the side paneling. The inside collar features custom anniversary lettering reading 'Wellington Phoenix 20th Season Anniversary 2007-2027'.
Completed with matching black shorts and black socks, the kit is available immediately via the Phoenix online store and select regional retailers. The men's team features Entelar Group as main sponsor, while the women's edition showcases OPPO on the front.
Adidas National University Philippines 26-27 Kits Released
Adidas has officially unveiled the new football kits for National University (NU) in the Philippines, continuing the brand's ongoing partnership with the NU Bulldogs collegiate teams in the UAAP. As the country's first private, non-sectarian university, NU receives a sharp, bespoke set of uniforms tailored to its athletic heritage.
The new home jersey arrives in the university's classic deep navy blue, highlighted by rich gold accents on the collar, sleeve trim, and signature Three Stripes. A prominent retro-inspired 'National U' wordmark graphic stretches across the chest, complemented by a centered Adidas Performance logo and matching gold squad numbers. Completing the look are navy shorts and socks detailed with gold branding.
The away uniform reverses the aesthetic onto a crisp white base, finished with the same navy and gold chest branding and sleeve detailing. Alongside the outfield jerseys, Adidas also revealed a light pink goalkeeper kit featuring gold trim, giving the NU Bulldogs a complete, unified look across the pitch.