Dortmund and Puma Announce New Long-Term Deal - More than 3x Current Value
Nov 21, 2019, by Pat
Bundesliga giants Dortmund and long-term kit supplier Puma this morning confirmed a long-term extension of their partnership until the end of the 2027-28 season.
Puma and Dortmund joined up in 2012, when the German company replaced Kappa. During this time, Dortmund reached the Champions League final in 2013 and won the German Cup in 2017.
While both parties did not announce any financial details, BILD and Kicker report today that the new deal, which will run for eight years from 1 July 2020, will be worth a total of €250 million, i.e. more than €30 million a season. The current deal was worth just €10 million per year.
“For many years PUMA has been more than a supplier and a sponsor for BVB; it has been a heavyweight in the shareholder structure of our club too. This shows the enormous identification of PUMA and its staff across the world. Our partnership has grown and extends far beyond the boundaries of a normal business relationship. We would like to add another chapter to our joint success story in the coming years,” said the BVB chief executive officer Hans-Joachim Watzke.
Under the leadership of the former professional footballer Bjørn Gulden, PUMA has demonstrated a remarkable intuition for trends, continues to grow at a fast pace and is regarded as one of the most popular employers in Germany. “BVB,” says PUMA CEO Gulden, “is one of our most important partners. We love the fans of this club and the atmosphere they create at Signal Iduna Park on a regular basis. It is quite possibly the best stadium atmosphere in the whole world.”
Borussia Dortmund’s managing director Carsten Cramer, who conducted the contract negotiations with PUMA on behalf of BVB, praised “the confidential and friendly nature of the talks between the parties”, adding that “it was almost a logical choice that we’d continue working together in the future”. Cramer continued: “Borussia Dortmund and PUMA share the same philosophy of intensive football and an emotional fan experience. PUMA is one of the most creative and dynamic sporting goods brands on the planet and yet it has retained a family feel. We’re proud that two companies with such a positive energy will continue to bounce off each other going forward.”
Puma x Dortmund Kits
See all Borussia Dortmund kits on our sister site Football Kit Archive
Are you happy to see Puma continue to sponsor Borussia Dortmund? Comment below.
Tokyo Verdy 2026-27 Kits Released
Japanese club Tokyo Verdy and its women's team, Tokyo Verdy Beleza, have officially unveiled their new 2026-27 kits, produced by Athleta. The announcement confirms the continuation of the partnership with the sports brand for the upcoming campaigns.
The Tokyo Verdy 2026-27 kits feature bespoke designs tailored specifically for the club. The home shirt maintains the traditional green base associated with Tokyo Verdy, updated with modern detailing. The away and goalkeeper kits offer contrasting looks, with the core designs shared across both the men's and women's teams.
Pre-sales for the new Athleta Tokyo Verdy 2026-27 kits are already underway. Fans can purchase both authentic and replica versions of the shirts through the club's official online store.
Erzurumspor FK 26-27 Home Kit Released
Erzurumspor FK has officially unveiled its new 2026-27 home kit, marking the club's return to the Turkish Süper Lig. Made by Umbro, the new shirt introduces a classic design that embraces the team's heritage.
The Umbro Erzurumspor 2026-27 home jersey features a traditional blue and white color scheme, staying true to the club's classic identity. The standout element of the new design is a prominent retro-style collar. The club highlighted this feature in their launch campaign with the slogan, 'Our style is clear, our stance is clear. Pull up the sleeves, pop the collar,' emphasizing the vintage aesthetic of the kit.
Classic Football Boots at the 2026 World Cup? Seller Visits Colombia Training Camp
In an interesting development during the 2026 World Cup, several Colombia national team players could soon be spotted wearing classic football boots. Mexican boot seller @soccerstoremx recently visited the Colombian national team's training camp in Mexico to showcase and sell a selection of iconic vintage cleats directly to the squad.
The visit provided the Colombian players with the opportunity to browse and purchase rare and discontinued models from past eras. With the players getting their hands on these classic boots, it raises the possibility that some of them will lace up in vintage footwear during their upcoming 2026 World Cup fixtures.
While modern boot technology dominates international tournaments, the appeal of classic designs remains strong among professional players. It remains to be seen which specific boot models were purchased by the Colombian squad and if any will make an official on-pitch appearance in the coming days.
No More Kappa: Real Valladolid Announce Reebok Kit Deal
Real Valladolid has officially announced a new kit supplier agreement with Reebok, replacing Kappa. The partnership marks a significant return for the brand to Spanish football and will see Reebok serve as the club's technical sponsor until the summer of 2029. This three-year deal will officially commence from the 2026-27 season.
The announcement event took place on July 4, 2026, at the historic Valladolid Cathedral. To celebrate the start of this new era, the presentation featured a special live performance by the Escuela Municipal de Música de Valladolid, who played a symphonic rendition of the club's anthem.
As part of the agreement brokered via SportsHubGroup, Reebok will manufacture all match and training kits for Real Valladolid. Additionally, the brand will release exclusive fan products and lifestyle collections for the club's supporters over the course of the next three seasons.
Blaublitz Akita 26-27 Kits Released
Japanese J2 League club Blaublitz Akita have unveiled their new 2026-27 kits. Made by Athleta, the new kits feature a distinct design inspired by the concept of weaving.
The Athleta Blaublitz Akita 2026-27 kits are designed around the theme of weaving, reflected in a woven pattern on the shirts, symbolizing the unity of the stakeholders spinning their efforts onto the pitch.
The new Athleta Blaublitz Akita 2026-27 kits will be available to pre-order starting July 6, 2026, with deliveries planned ahead of the start of the new league season.
