OFFICIAL: Nike Liverpool Kit Deal Confirmed - Promoted By LeBron James
Jan 8, 2020, by Pat
Update: Nike superstar LeBron James posted about the Liverpool FC Nike deal. Why is this important? The main reason why Nike won the court battle against New Balance was that "Nike want[ed] to involve superstars LeBron James, Serena Williams and Drake to promote its Liverpool sponsorship".
Confirming the reports from the past few months and the court decision from late October, Nike and Liverpool FC have today announced a new multi-year partnership which will commence on June 1, 2020.
This means that we'll see the inaugural Nike Liverpool home (and possible away) kit released on June 1.
While it was not announced how long the deal would run initially or how much Nike would pay to the club each year, we have figures that were circulating in the media during and after the High Court trial.
The base figure of the Nike x Liverpool kit deal is just £30m a season. This seems low, but in addition to that Nike are offering 20 percent royalties for merchandise sales, reduced to five percent for footwear.
According to The Athletic's James Pearce, Liverpool will additionally receive “£2 million worth of licensed products per season plus a 19 per cent discount on standard UK wholesale prices for additional products.”
There are of course also bonuses for winning the Champions League (£4m), reaching the final (£2m) and winning the Premier League (£2m). All of this results in a conservative estimate of Liverpool’s projected earnings at around £70 million a season.
“We’re delighted to be partnering with Nike, one of the world’s leading brands," says Billy Hogan, Chief Commercial Officer of Liverpool Football Club. "We welcome them to the Liverpool FC family and expect them to be an incredible partner for the club, both at home and in the city of Liverpool, and also globally as we continue to expand our fan base."
“Liverpool Football Club has such a proud heritage and strong identity,” says Bert Hoyt, VP, GM Nike EMEA. “The partnership with Liverpool underscores our leadership in global football, and with the club’s passionate world-wide fan base and strong legacy of success, they have a very bright future ahead. We look forward to partnering with them to serve players and supporters with Nike innovation and design."
Are you happy to see Liverpool team up with Nike for the first time ever? Are you looking forward to the inaugural home and away kits? Comment below.
Aston Villa 26-27 Third Kit Leaked - 2 New Pictures
@TheVillaHome has leaked two more images of Aston Villa's new 26-27 third kit. It was spotted on sale at a store in Tenerife, Spain.
The kit features a unique swirling pattern inspired by the entrance to Villa Park.
BK FREM 26-27 Home & Away Kits Released
Danish club Boldklubben FREM and kit supplier Craft have officially released the club's new home and away jerseys for the 26-27 season. Built around traditional roots and classic design cues, the new collection includes both short-sleeve and long-sleeve variations for the home shirt, alongside an elegant black and gold away kit.
The BK FREM 26-27 home kit retains the historic broad red and blue horizontal hoops that have characterized the club for decades. While the short-sleeve jersey offers a clean round-collar execution, the long-sleeve version draws inspiration from classic heritage shirts with a white polo collar and contrasting white cuffs. A repeating sequence of the club's crest runs along the top of the sleeves, adding a distinct visual accent. The central chest holds the FREM logo, flanked by Carlsberg and Craft logos, with main sponsor Fælleskassen featured prominently across the front.
Completing the range, the BK FREM 26-27 away jersey introduces a stylish black design elevated by subtle gold horizontal stripes. It shares the sleeve crest tape and white collar and cuff trim with the home design, giving the 26-27 collection a unified identity across both kits.
Classy Retro Look: Atlético CP 26-27 Away Kit Released
Portuguese Liga 3 side Atlético Clube de Portugal and local kit supplier Lacatoni have officially revealed the club's new away kit for the 26-27 season. The release delivers a strong vintage aesthetic for the Lisbon-based side, drawing heavy inspiration from classic mid-century football apparel.
The Lacatoni Atlético CP 26-27 away jersey is predominantly white and prominently features the club's signature tri-color chevron across the chest in light blue, red, and yellow. The shirt boasts a classic buttoned polo collar, subtle vertical fabric striping, a blue Lacatoni logo on the right chest, and the traditional club crest on the left chest. Blue sponsor branding from GRUCON is placed beneath the chevron, while the upper back includes sponsor text alongside a miniature chevron graphic.
The kit is completed with retro-styled light blue shorts.
Alajuelense 26-27 Home, Away & Third Kits Released
Costa Rican club Liga Deportiva Alajuelense and technical sponsor Umbro have officially revealed the club's new home, away, and third kits for the 26-27 season. The new collection draws inspiration from distinct chapters of the club's history and home stadium.
The 26-27 home kit features traditional red and black vertical stripes separated by thin white pinstripes, finished with a classic white crew-neck collar and matching cuffs. The away shirt is predominantly white and showcases an embossed cathedral mosaic pattern inspired by the Estadio Alejandro Morera Soto, complemented by gold sponsor logos and a polo collar with red and black trim.
Completing the collection, the gold third uniform pays tribute to the 1985-86 golden generation that secured the club's first CONCACAF Champions Cup title. The shirt features black sleeves, red and white detailing, a subtle lion texture pattern across the fabric, and a retro Alajuelense crest.
CP Cacereño 26-27 Home Kit Released
Spanish Primera Federación club CP Cacereño has officially revealed its new home kit for the 26-27 season, crafted by new technical supplier Hummel. Marking the beginning of their partnership, Hummel has delivered a distinctive dragon-themed design centered around the club slogan "No soy un futbolista, soy un dragón".
The Hummel CP Cacereño 26-27 home shirt features a rich green base highlighted by a bold graphic of a dragon across the front panel. White accents are featured on the classic collar, sleeve cuffs, and signature Hummel chevrons along the shoulders, alongside white sponsor branding and the full-color club crest.
Revealed in a special launch shoot inside the historic Palacio de los Golfines de Abajo in Cáceres, the new home kit will be worn during the upcoming 26-27 league campaign. White shorts and green socks complete the full kit ensemble.
Tottenham Hotspur Reveal Custom Embroidered Sydney Nameset by Rhapzo
During Tottenham Hotspur's pre-season tour in Australia, the North London club teamed up with custom embroidery brand Rhapzo to showcase a bespoke nameset for their 26-27 home kit. Unveiled at the club's pop-up venue, Spurs House in Sydney, the special design pays homage to iconic local landmarks while celebrating the club's journey down under.
The custom nameset features intricate embroidered back numbers incorporating a stitched graphic of the famous Sydney Opera House near the base of each digit. A thin golden accent thread runs through the core of the numbers to meet a mini Spurs cockerel crest, while the club's motto "to dare is to do" is delicately embroidered in cursive script underneath. The player names above are rendered in a clean, outlined geometric font.
Spurs players such as Lucas Bergvall, Richarlison, and Luca Williams-Barnett were pictured presenting their custom-embroidered 26-27 shirts. The limited customization highlights an artistic blend of fine embroidery craftsmanship and modern football shirt culture.
Barcelona Debut 26-27 Home Kit With Red Shorts & Socks vs Birmingham
FC Barcelona debuted their new Nike 26-27 home shirt during a pre-season friendly match against Birmingham City. However, rather than wearing the primary dark shorts standard for the design, the Catalan side took to the pitch in an alternative combination featuring red shorts and red socks.
The choice to pair the striped 26-27 home jersey with red shorts created a striking, predominantly red lower half. This alternative configuration might was used to avoid a socks clash with Birmingham City, but it was not really needed9
Port Vale 26-27 Away Kit Revealed
Puma and English League Two side Port Vale have officially launched their new away kit for the 26-27 season.
The shirt features an eye-catching geometric pattern in vibrant shades of purple and cyan, paired with clean white accents along the collar, side panels, and sleeve cuffs. Pop star and lifelong supporter Robbie Williams sponsors the jersey, featuring his 'RW' logo prominently on the chest in solid white to complete a standout look for the club on the road.
Santa Clara 26-27 Away Kit Leaked
The new CD Santa Clara 26-27 away kit produced by Puma has been officially released, showcasing a unique look inspired by the club's Azorean roots.
Built on a white base, the jersey features striking blue wavy graphic patterns across the front to represent the ocean surrounding the archipelago, complemented by dark navy logos, the regional Azores flag, and sponsor branding from Lebull.