PSV Eindhoven Announce Puma Kit Deal
Jan 14, 2020, by Chris
- New Kit Deal: PSV Eindhoven has agreed to a five-year kit deal with Puma, starting in July 2020.
- Financial Details: The Puma kit deal is reported to be worth between €40 million and €50 million over the five years.
- Puma Partnership: PSV joins Puma's portfolio of top football clubs, and both organizations share goals of innovation and community connection.
Confirming previous rumors, Dutch side PSV today announced that have agreed a five-year deal with the German sports apparel company Puma, starting in July 2020.
PSV Eindhoven Kits To Be Made By Puma From 2020 Until At Least 2025 In New Five-Year Deal
The new Puma kit will be worn by all PSV’s teams from the junior, youth and academy sides to the respective adult teams and Esports athletes. The board of directors of PSV and Puma have signed the agreement in the Philips Stadion during the New Year’s reception 2020.
The new PSV Eindhoven Puma kit deal was reported to be worth between €40 million (US$44.5 million) and €50 million (US$55.7 million) for five years - almost 10 million Euro / season.
The PUMA and PSV Eindhoven partnership builds on the shared values of innovation and cooperation, evident by the club motto ‘Unity Is Strength'. The club is deeply connected to Eindhoven, referred to as ‘The City of Light’, a city vibrant with culture, collaboration and global influence. Both PUMA and PSV Eindhoven’s ambitions are strongly aligned as they look to push boundaries on and off the pitch, connecting with the city and the fans in new and exciting ways.
PSV will join Puma’s football portfolio, which also includes some of the world’s top clubs such as Manchester City, Borussia Dortmund, AC Milan and Valencia.
Frans Janssen, PSV’s Head of Commercia, is very pleased with the agreement linking two companies who share the ambition of getting better every day. “We are proud that Puma, with its global appeal, will be our official kit and training wear supplier. We are looking forward to being part of the Puma family. Puma offers us a great opportunity of remaining authentic with ourselves and make use of the knowledge and expertise of one of the world’s most famous sports brands.”
Johan Adamsson, Director of Sports Marketing & Sports Licensing at Puma: “We are really looking forward to partnering with PSV and are delighted to welcome the club to our family. PSV have achieved a formidable reputation worldwide and are one of the most successful Dutch clubs, both at home and abroad. Just like Puma, PSV aspire to sustain consistently high levels of performance and we hope to be able to support PSV in the coming years. Based in Eindhoven, the club is deeply rooted in its community. The Brainport region, with Eindhoven at its heart, is a world-class top technology and design region. Puma looks to strengthen the bond between town, fans and club the coming years.”
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Eintracht Frankfurt 26-27 Away Kit + Adidas Originals Collection Leaked
The upcoming Eintracht Frankfurt Adidas Originals collection has been leaked online by Bundesliga kit specialist @Bundesleaker. The new images give us a comprehensive first look at the retro-inspired lifestyle range for the Bundesliga club, which prominently features the classic Adidas Trefoil logo.
The leaked collection includes a variety of apparel, highlighted by a long-sleeve retro jersey that is currently predicted to be 95 percent accurate to the final design. In addition to the clothing, the leak also showcases a first real picture of a special edition Eintracht Frankfurt Adidas Samba sneaker, confirming that footwear will be a key part of this release.
Embracing a clean aesthetic that heavily utilizes the club's traditional black and white colors, the range is designed for off-pitch wear. The Eintracht Frankfurt Adidas Originals collection is expected to be officially launched soon, joining the brand's growing lineup of retro club collections for the 2026-27 season.
Benfica 26-27 Away Kit Font Revealed
Following the official launch of the club's first-ever Adidas Originals game jersey, the bespoke lettering for the Benfica 2026-27 away kit has been revealed. The new font complements the predominantly white shirt and its distinctive central red heart graphic, which draws inspiration from the 'Papoilas Saltitantes' (jumping poppies) lyric in the club's anthem.
Juventus 26-27 Europa League Training Top Leaked - Official Look
The new Adidas Juventus 2026-27 European training top delivers a stealthy and premium aesthetic with a black base, dark grey side panels, and metallic gold accents used for the Juventus crest, Adidas logo, and shoulder stripes, sharing the same concept with the home kit.
The European training shirt will be worn in the 2026-27 UEFA Europa League.
What do you think of the new Juventus 2026-27 Europa League training top? Let us know your thoughts in the comments below.
Flamengo 26-27 Third Kit Leaked
The new Flamengo 2026-27 third kit has been leaked ahead of its official release. Brazilian rapper 2ZDinizz was spotted wearing the unreleased shirt during a performance in Macapá on July 4, giving fans their first look at the upcoming design.
Produced by Adidas, the Flamengo 2026-27 third shirt prominently features the classic Trefoil logo. The kit has a predominantly red base, complemented by black and white details alongside the old rowing crest.
The official launch of the Flamengo 2026-27 third kit is expected to take place later in July 2026.
Rot-Weiss Essen 26-27 Away Kit Revealed
German 3. Liga club Rot-Weiss Essen has officially unveiled its new away kit for the 2026-27 season. Produced by Jako, the new away strip introduces a sleek black design and will be worn during the upcoming campaign.
The Jako Rot-Weiss Essen 2026-27 away shirt is predominantly black, providing a sharp contrast to the club's traditional red home colors. It is not a custom design but a 100% standard teamwear shirt.
Following a recent major sponsorship announcement, the iconic RWE AG logo is prominently featured on the front of the shirt. RWE AG signed a three-year deal to return as the club's main sponsor, while the previous primary partner, ifm-Unternehmensgruppe, has voluntarily moved to the left sleeve as a co-main sponsor.
Rot-Weiss Essen 26-27 Home Kit Revealed - RWE Returns as Main Sponsor
Mallorca 26-27 Third Kit Leaked
No More Kappa: Adidas Le Mans 26-27 Third Kit Released
Newly-promoted Ligue 1 side Le Mans has just revealed their third kit for 26-27 season, partner with Adidas after 10 years wearing Puma.
The new strip bring bold design featuring green and white checkers along with golden accents. Similar to most of their kits in recent years, the crest is kept in full color and placed at the center of the shirt.
The kit is now available on the club's new online store, along with its new collection box.
What do you think of Le Mans 26-27 third kit? Leave your thoughts in the comments below.
No More Nike: Çaykur Rizespor 26-27 Adidas Kits Released
Turkish Süper Lig club Çaykur Rizespor has unveiled new kits for the 2026-27 season, marking the return of Adidas as official kit supplier for the first time since 2008.
The launch features a total of five different shirts, utilizing standard Adidas templates adorned in the club's traditional blue and green colors. The new 2026-27 Adidas Çaykur Rizespor kits will be available for purchase at Atmaca SM stores starting next week.
What do you think of the new 2026-27 Çaykur Rizespor kits? Let us know your thoughts in the comments below.
Nike 2026 Template Leak Coming
Nike has created something very good for Euro 2028 and the 2028-2029 season. Stay tuned for the full leak on Footy Headlines very soon.
Argentina Stick To White Shorts Against Egypt
Following latest document published by FIFA and thanks to @jerseystory_vn with interesting insight, it is now confirmed that Argentina will continue to use the white shorts & socks version of their home kit against Egypt on July 7, despite being the team to choose kit first. This would be their third game using the iconic variant in this World Cup.
This is the eleventh time Argentina play in this combination in their last 12 knock-out games at major tournaments. It is the colorway that saw them won 2021, 2024 Copa América and 2022 World Cup.