PSV Eindhoven Announce Puma Kit Deal
- New Kit Deal: PSV Eindhoven has agreed to a five-year kit deal with Puma, starting in July 2020.
- Financial Details: The Puma kit deal is reported to be worth between €40 million and €50 million over the five years.
- Puma Partnership: PSV joins Puma's portfolio of top football clubs, and both organizations share goals of innovation and community connection.
Confirming previous rumors, Dutch side PSV today announced that have agreed a five-year deal with the German sports apparel company Puma, starting in July 2020.
PSV Eindhoven Kits To Be Made By Puma From 2020 Until At Least 2025 In New Five-Year Deal
The new Puma kit will be worn by all PSV’s teams from the junior, youth and academy sides to the respective adult teams and Esports athletes. The board of directors of PSV and Puma have signed the agreement in the Philips Stadion during the New Year’s reception 2020.
The new PSV Eindhoven Puma kit deal was reported to be worth between €40 million (US$44.5 million) and €50 million (US$55.7 million) for five years - almost 10 million Euro / season.
The PUMA and PSV Eindhoven partnership builds on the shared values of innovation and cooperation, evident by the club motto ‘Unity Is Strength'. The club is deeply connected to Eindhoven, referred to as ‘The City of Light’, a city vibrant with culture, collaboration and global influence. Both PUMA and PSV Eindhoven’s ambitions are strongly aligned as they look to push boundaries on and off the pitch, connecting with the city and the fans in new and exciting ways.
PSV will join Puma’s football portfolio, which also includes some of the world’s top clubs such as Manchester City, Borussia Dortmund, AC Milan and Valencia.
Frans Janssen, PSV’s Head of Commercia, is very pleased with the agreement linking two companies who share the ambition of getting better every day. “We are proud that Puma, with its global appeal, will be our official kit and training wear supplier. We are looking forward to being part of the Puma family. Puma offers us a great opportunity of remaining authentic with ourselves and make use of the knowledge and expertise of one of the world’s most famous sports brands.”
Johan Adamsson, Director of Sports Marketing & Sports Licensing at Puma: “We are really looking forward to partnering with PSV and are delighted to welcome the club to our family. PSV have achieved a formidable reputation worldwide and are one of the most successful Dutch clubs, both at home and abroad. Just like Puma, PSV aspire to sustain consistently high levels of performance and we hope to be able to support PSV in the coming years. Based in Eindhoven, the club is deeply rooted in its community. The Brainport region, with Eindhoven at its heart, is a world-class top technology and design region. Puma looks to strengthen the bond between town, fans and club the coming years.”
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Vintage Football Shirts
from Cult Kits
2012 Nagoya Grampus #12 Home Shirt (S) Le Coq
2009/10 Spain A.Iniesta #6 Home Shirt (L) Adidas
2006/07 USA Donovan #21 Home Shirt (M) Nike
2010/11 Liverpool Torres #9 *BNWT* L/S Away Shirt (XXL) Adidas
2006/07 Le Mans *Player Issue* Home Shirt (L) Kappa
2002/04 Argentina Zanetti #8 Home Shirt (L) Adidas
2022/23 Newcastle United Bruno G. #39 Away Shirt (XL) Castore
2020/21 Lyon *Mint* Adidas Training Jacket (M)
2000/02 Nottingham Forest Home Shirt (L) Umbro
1998/00 Barcelona Rivaldo #11 Home Shirt (M) Nike
Cerro Porteño 2026 Third Kit Released: 1990s Puma Remake
Puma has officially unveiled the new 2026 third kit for Paraguayan Primera División side Cerro Porteño. The release leans heavily into nostalgia, offering a direct modern recreation of one of the club's most beloved vintage shirts from the late 1990s.
The new Cerro Porteño 2026 third shirt is built on a white base, sharply contrasted by solid dark blue sleeves and vibrant red detailing on the classic polo collar and sleeve cuffs. The most prominent design element is the large, sublimated grey graphic covering the front and back of the torso, which faithfully replicates the stylized "CP" monogram watermark found on the original 1999 kit.
The 2026 third kit serves as a great tribute to the famous "Pinturas Renner" era.
What are your thoughts on this direct retro remake for the new Cerro Porteño third kit? Let us know in the comments below.
Viktoria Köln 26-27 Third Kit Released
German 3. Liga side Viktoria Köln has officially unveiled its new third kit for the 2026-2027 season. Produced by Joma, the new release embraces a deeply nostalgic "Viktoria-Vintage" aesthetic to celebrate the club's roots. This launch also marks a significant off-pitch reunion, as the team will once again feature the logo of the ETL-Gruppe across the chest, welcoming back their long-time former main sponsor for the upcoming campaign.
The Joma Viktoria Köln 26-27 third shirt opts for a classic black and white color palette that leans heavily into retro football fashion. Both the Joma manufacturer logo and the Viktoria Köln club crest have been modified to perfectly match the monochrome aesthetic, blending seamlessly into the design. To complete the vintage look, the jersey is equipped with a traditional polo collar, purposely designed by the club to function equally well as a stylish lifestyle piece for fans to wear casually away from the pitch.
The new Viktoria Köln 2026-2027 third kit is currently available for pre-order via the club's official online store, with physical deliveries expected to begin in late June.
Special Castore Slavia Prague 25-26 'Fight Against Cancer' Kit Revealed
SK Slavia Praha has unveiled a special-edition kit to be worn during their final match of the season against Viktoria Plzeň this Sunday.
Produced by Castore and designed in collaboration with renowned Czech artist Pasta Oner, the bespoke jersey is entirely dedicated to raising awareness for the fight against cancer. The club has confirmed that all match-worn shirts will subsequently be auctioned off to the highest bidders, complete with certificates of authenticity, with the entirety of the proceeds going directly to support three specific individuals - Peter, Kuba, and Verč- in their personal battles with the disease.
The design of the Slavia Prague charity kit boasts vibrant shades of purple and magenta. The most striking element of the shirt is the massive white awareness ribbon dominating the front.
The bespoke detailing continues on the reverse side of the jersey, where the lower back features a bold, custom graphic reading "Fight For Your Life!" in a stylized, artistic font.
What are your thoughts on this special-edition charity design from Slavia Prague and Castore? Let us know in the comments below.
Peñarol 2026 'Pinerolo' Third Kit Released
Puma and Uruguayan giants Peñarol have officially unveiled the club's new 2026 third kit, a design deeply rooted in the institution's historical origins.
The new Peñarol 2026 third kit pays homage to the railway industry that birthed the club and the Italian town of Pinerolo, the namesake of the team's original founder. According to the club's official release, the chosen color palette is highly symbolic: gold represents the trailblazing locomotives, black signifies the coal that powered them forward, and a deep green stands for the living memory of those origins.
The Peñarol 2026 third shirt features a dark green and black base characterized by an all-over, tonal zig-zag graphic pattern. This dark foundation is sharply contrasted by elegant metallic gold accents applied to the Puma logo, the central Antel sponsor, and the BBVA sleeve branding. A sleek black polo collar with a gold triangular insert at the neckline, paired with matching gold trim on the sleeve cuffs, gives the kit a refined, classic aesthetic. The club's iconic crest is also adapted to seamlessly fit the theme, presented in a clean monochrome black and gold execution.
Adding to the bespoke nature of the release are several carefully placed historical details. A special emblem featuring the founding year "1891" intertwined and surrounded by a gold laurel wreath is printed on the lower side of the jersey, while the word "Pinerolo" sits proudly on the upper back to complete the tribute. The kit successfully merges a modern, stylish template with a profound respect for the club's 19th-century railway heritage.
What are your thoughts on this heritage-inspired Pinerolo design from Puma? Let us know in the comments below.
Juventus 26-27 Away Goalkeeper Kit Leaked
The Juve 2026-27 away goalkeeper shirt draws direct inspiration from the iconic Adidas goalkeeper templates of 1994, featuring a distinct pattern of faint, rounded rectangular blocks subtly integrated into the front of the shirt.
The kit displays the classic Trefoil logo alongside a retro Juventus crest. This matches the vintage aesthetic of the Juventus 26-27 away kit.
Gold Arsenal 26-27 Premier League Sleeve Badge
Arsenal have officially been crowned champions of the 25-26 Premier League season after Manchester City dropped points against Bournemouth.
As a result, Arsenal will wear the Premier League gold sleeve badge during the 2026-27 season.
This marks the first time in 22 years that the gold sleeve badge will return to an Arsenal kit.
