PSV Eindhoven Announce Puma Kit Deal

Confirming previous rumors, Dutch side PSV today announced that have agreed a five-year deal with the German sports apparel company Puma, starting in July 2020.

PSV Eindhoven Kits To Be Made By Puma From 2020 Until At Least 2025 In New Five-Year Deal

The new Puma kit will be worn by all PSV’s teams from the junior, youth and academy sides to the respective adult teams and Esports athletes. The board of directors of PSV and Puma have signed the agreement in the Philips Stadion during the New Year’s reception 2020.

The new PSV Eindhoven Puma kit deal was reported to be worth between €40 million (US$44.5 million) and €50 million (US$55.7 million) for five years - almost 10 million Euro / season.

The PUMA and PSV Eindhoven partnership builds on the shared values of innovation and cooperation, evident by the club motto ‘Unity Is Strength'. The club is deeply connected to Eindhoven, referred to as ‘The City of Light’, a city vibrant with culture, collaboration and global influence. Both PUMA and PSV Eindhoven’s ambitions are strongly aligned as they look to push boundaries on and off the pitch, connecting with the city and the fans in new and exciting ways.

PSV will join Puma’s football portfolio, which also includes some of the world’s top clubs such as Manchester City, Borussia Dortmund, AC Milan and Valencia.

Frans Janssen, PSV’s Head of Commercia, is very pleased with the agreement linking two companies who share the ambition of getting better every day. “We are proud that Puma, with its global appeal, will be our official kit and training wear supplier. We are looking forward to being part of the Puma family. Puma offers us a great opportunity of remaining authentic with ourselves and make use of the knowledge and expertise of one of the world’s most famous sports brands.”

Johan Adamsson, Director of Sports Marketing & Sports Licensing at Puma: “We are really looking forward to partnering with PSV and are delighted to welcome the club to our family. PSV have achieved a formidable reputation worldwide and are one of the most successful Dutch clubs, both at home and abroad. Just like Puma, PSV aspire to sustain consistently high levels of performance and we hope to be able to support PSV in the coming years. Based in Eindhoven, the club is deeply rooted in its community. The Brainport region, with Eindhoven at its heart, is a world-class top technology and design region. Puma looks to strengthen the bond between town, fans and club the coming years.”

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