PSV Eindhoven Announce Puma Kit Deal
Jan 14, 2020, by Chris
- New Kit Deal: PSV Eindhoven has agreed to a five-year kit deal with Puma, starting in July 2020.
- Financial Details: The Puma kit deal is reported to be worth between €40 million and €50 million over the five years.
- Puma Partnership: PSV joins Puma's portfolio of top football clubs, and both organizations share goals of innovation and community connection.
Confirming previous rumors, Dutch side PSV today announced that have agreed a five-year deal with the German sports apparel company Puma, starting in July 2020.
PSV Eindhoven Kits To Be Made By Puma From 2020 Until At Least 2025 In New Five-Year Deal
The new Puma kit will be worn by all PSV’s teams from the junior, youth and academy sides to the respective adult teams and Esports athletes. The board of directors of PSV and Puma have signed the agreement in the Philips Stadion during the New Year’s reception 2020.
The new PSV Eindhoven Puma kit deal was reported to be worth between €40 million (US$44.5 million) and €50 million (US$55.7 million) for five years - almost 10 million Euro / season.
The PUMA and PSV Eindhoven partnership builds on the shared values of innovation and cooperation, evident by the club motto ‘Unity Is Strength'. The club is deeply connected to Eindhoven, referred to as ‘The City of Light’, a city vibrant with culture, collaboration and global influence. Both PUMA and PSV Eindhoven’s ambitions are strongly aligned as they look to push boundaries on and off the pitch, connecting with the city and the fans in new and exciting ways.
PSV will join Puma’s football portfolio, which also includes some of the world’s top clubs such as Manchester City, Borussia Dortmund, AC Milan and Valencia.
Frans Janssen, PSV’s Head of Commercia, is very pleased with the agreement linking two companies who share the ambition of getting better every day. “We are proud that Puma, with its global appeal, will be our official kit and training wear supplier. We are looking forward to being part of the Puma family. Puma offers us a great opportunity of remaining authentic with ourselves and make use of the knowledge and expertise of one of the world’s most famous sports brands.”
Johan Adamsson, Director of Sports Marketing & Sports Licensing at Puma: “We are really looking forward to partnering with PSV and are delighted to welcome the club to our family. PSV have achieved a formidable reputation worldwide and are one of the most successful Dutch clubs, both at home and abroad. Just like Puma, PSV aspire to sustain consistently high levels of performance and we hope to be able to support PSV in the coming years. Based in Eindhoven, the club is deeply rooted in its community. The Brainport region, with Eindhoven at its heart, is a world-class top technology and design region. Puma looks to strengthen the bond between town, fans and club the coming years.”
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Carrarese Calcio 26-27 Home Kit Released
Italian Serie B side Carrarese Calcio 1908 and technical sponsor Givova have officially unveiled the club's new home kit for the 2026-27 season.
The Givova Carrarese Calcio 26-27 home shirt features the club's traditional blue and yellow colorway in a bold diagonal block layout. Designed to symbolize a chromatic embrace rather than a division of colors, the jersey blends a royal blue upper section with a vibrant yellow lower base. The design is framed by a yellow crew-neck collar and matching sleeve cuffs, while the back collar is detailed with the local motto "Duri come il Marmo" in tribute to the city's famed marble heritage.
Blue shorts accented with yellow trim and matching blue socks complete the new Givova Carrarese 2026-27 home uniform.
Goiás 26-27 Home Kit Released
Brazillian side Goiás have offcially unveiled their new home kit, made Diadora and to be worn in the 26-27 Brasileirão Série B season.
The design brings a fresh and clean approach on the traditional green base, using classy white polo collar, sleeve cuffs and shoulder lines. A complicated diamond grid pattern is placed across the shirt, creating a modern twist on an overall classic jersey.
What do you think of the new Goiás 26-27 home kit by Diadora? Let us know in the comments below.
Bourges FC 26-27 Home Kit Released
French National 1 club Bourges FC have officially unveiled their new 2026-27 home kit. Made by New Balance, the new shirt combines the club's traditional colours with subtle modern detailing.
The New Balance Bourges FC 2026-27 home shirt features classic red and white vertical stripes, with subtle diagonal light-grey geometric textures incorporated into the white panels. Solid red detailing covers the shoulders, sleeves and upper chest, while Air Senegal appears above the central city symbol and Groupe Alpha I.S.I completes the main front sponsorship.
What do you think of the new Bourges FC 2026-27 home kit? Let us know your thoughts in the comments below.
Beerschot 26-27 Away Kit Released
Belgian club K. Beerschot V.A. have officially unveiled their new 2026-27 away kit. Made by Nova, the new shirt celebrates Antwerp's cultural heritage through a distinctive local-inspired design.
The Nova Beerschot 2026-27 away shirt features a predominantly white base with deep purple detailing on the collar, sleeve cuffs and sponsor branding. A subtle geometric pattern across the fabric takes inspiration from the historic mosaic floor of the Koninklijk Museum voor Schone Kunsten Antwerpen (KMSKA), while purple shorts and white socks complete the look.
A stealth black goalkeeper kit is also part of the new away collection.
What do you think of the new Beerschot 2026-27 away kit? Let us know your thoughts in the comments below.
Al Wasl 26-27 Away Kit Released
UAE Pro League side Al Wasl SC has officially revealed its new away kit for the 2026-27 season. Produced once again by Puma, the new strip delivers a sleek, stealthy aesthetic to contrast with the club's traditional yellow home look.
The Puma Al Wasl 2026-27 away jersey is predominantly black, highlighted by subtle tonal patterning woven across the fabric. It features monochrome silver and white sponsor applications and club crest, accompanied by the white Puma cat logo and the United Arab Emirates national flag positioned centrally on the chest. Matching black shorts and socks complete the clean, blackout-inspired look for the Dubai-based side.
Viborg FF 26-27 Away Kit Released
Danish Superliga club Viborg FF has officially launched its new away kit for the 26-27 season, produced by Capelli Sport. Following the release of their home strip earlier this summer, the new away uniform adopts a sophisticated, retro-inspired aesthetic.
The Capelli Viborg FF 26-27 away jersey features a clean white base highlighted by thin green vertical pinstripes and a subtle tonal geometric pattern embossed throughout the fabric. A distinctive green polo collar with a square neckline leads the design, paired with matching green cuffs and fully color-coordinated sponsor prints and club branding. On the upper back beneath the collar, a miniature graphic of Viborg's historic seal completes the look.
Offered in both standard short-sleeve and long-sleeve options, the Viborg FF 26-27 away kit is available now via the club's official webshop.