No More Under Armour - Lokomotiv Moscow Announce Adidas Kit Deal
Mar 6, 2020, by Chris
Russian club FC Lokomotiv Moscow and Adidas yesterday announced a long-term partnership. The technical sponsorship agreement will enter into force on 1 July 2020.
🎙«Сотрудничество с adidas открывает перед нами принципиально новые горизонты»
— ФК «Локомотив» (@fclokomotiv) March 5, 2020
Генеральный директор ФК «Локомотив» Василий Кикнадзе и управляющий директор adidas в России и СНГ Руперт Кэмпбелл – о партнёрстве между клубом и брендом 🎥 pic.twitter.com/JnGQOwpsqE
Adidas replaces Under Armour as kit maker of Lokomotiv.
Adidas To Make Lokomotiv Kits From 2020-2021 Season
Starting from the 2020-21 season, teams that are part of Lokomotiv will be equipped with products from Adidas.
Vasily Kiknadze, General Director of FC "Lokomotiv":
"We are happy to sign a contract with such a large company as Adidas, a leading brand. Now we play in Under Armour uniform. We are grateful to this company for the cooperation, but the cooperation with Adidas opens principally new horizons for us. I mean the chain of stores, we also discuss projects related to the celebration of the centenary of the club with Locobol. This concerns not only the outfitting of the teams, we will cooperate in different directions.
In addition to the outfit contract, we have a marketing contract on terms that allow us to treat it as a commercial direction. Activation of the contract will bring a lot of positive for both Adidas and Locomotive. I will not name numbers, but the marketing contract is not only money, but also bonuses for successful performances of "Locomotive", as well as a percentage of sales of equipment. We are satisfied. Lokomotiv has not had such contracts since 2008".
The partnership of the two brands has a long history. It was Adidas who was Lokomotiv's first technical sponsor - in 1989. Wearing Adidas kit, the team won the Super Cup of Russia in 2005, three Cups of Russia in 2007, 2015 and 2017, and became the champion of the country in the season 2017-18.
Rupert Campbell, Managing Director of Adidas in Russia and the CIS:
"We are pleased to start a new phase of cooperation with FC Lokomotiv. Our joint path began in far 1989, when Adidas was the first technical sponsor in the history of the club. We all remember the great season 2017-18, in which Lokomotiv became the champion of Russia, playing in the form of Adidas.
Football is a key category for us, and we believe that our partnership with Lokomotiv will strengthen our position and achieve new victories. Now we are also preparing several interesting projects that will mark the milestones in our common history".
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Adidas Hamburg 26-27 Originals Collection Released
German club Hamburger SV and Adidas have officially launched their retro-inspired Originals presentation collection for the 26-27 season.
The Adidas 2026-27 Hamburg og collection is based on the streamlined Adidas 2026-27 template.
Celebrating classic terrace style and heritage design, the lifestyle range prominently features the iconic Adidas Trefoil logo paired with the traditional HSV diamond crest. Dressed primarily in the club's signature royal blue, white, and black color palette, the capsule includes a presentation track jacket with a distinct white horizontal chest band, matching track pants, hoodies, t-shirts, a custom HSV Adidas Samba sneaker, and a standout long-sleeve shirt detailed with an all-over tonal Trefoil jacquard pattern.
Dynamo Dresden 26-27 Frauenkirche Special Kit Released
German club SG Dynamo Dresden and kit supplier Jako have unveiled a special-edition kit commemorating the 300th anniversary of the laying of the foundation stone of the iconic Dresden Frauenkirche (1726–2026). Created in cooperation with the Stiftung Frauenkirche Dresden, the jersey honors one of the city's most defining architectural landmarks.
The outfield player shirt comes in an elegant, sandstone-inspired off-white base with a textured stone grain, highlighted by a large detailed illustration of the Baroque church across the lower front. The sleeves feature an interlocking block graphic symbolizing the church's sandstone construction, while the cuffs and collar feature subtle copper and patina-inspired accents. Thoughtful details include the commemorative inscription "300 Jahre Grundsteinlegung" on the chest, the years 1726–2026 on the back of the neck, and the biblical city motto "Suchet der Stadt Bestes" alongside custom squad numbers modeled after the seating numbering inside the church. A black version is available for goalkeepers.
The special kit is available for pre-order via a dedicated online store until September 2, 2026, priced at €89.99 for adult sizes and €69.99 for kids. As part of the collaboration, Dynamo Dresden is donating €10 from every jersey sold directly to the Stiftung Frauenkirche Dresden to support the preservation and cultural work of the monument.
Heracles Almelo 26-27 Third Kit Released
Heracles Almelo and technical partner Stanno have officially launched the club's new third kit for the 2026-27 season, celebrating the theme 'De Glorie van '27' in homage to their historic 1927 national championship.
The shirt features an elegant champagne beige base complemented by black accents on the crew neck collar, sleeve cuffs, and shoulder piping. A subtle tonal illustration of the legendary 1927 title-winning squad is printed across the lower front, while special details include a gold heart on the back collar, a custom inner neck label commemorating the date June 19, 1927, and matching beige shorts and socks finished with black trim and '1927' numbering.
Bradford City 26-27 Third Kit Released
Bradford City and Macron have officially unveiled the club's new alternative third kit for the 2026-27 season. The new strip introduces a navy base complemented by claret and amber details.
The Macron Bradford City 26-27 third shirt is predominantly navy, highlighted by a dynamic claret and amber geometric point design along the shoulders. A tonal embossed "BC" monogram runs across the fabric of the torso and shorts. The crest and Macron Hero are applied in monochrome amber, topped with a gold star commemorating the club's 1911 FA Cup victory, while a black ribbon is placed on the upper back in remembrance of the 56 victims of the 1985 Valley Parade fire.
Matching navy shorts with claret and amber trim and navy socks featuring the "BCAFC" wordmark complete the full uniform. The Bradford City 2026-27 third kit is available to buy now through the club's official online store and stadium shop.
No More 'Savinho': Sávio Reverts Shirt Name Following Tottenham Transfer
Following his transfer from Manchester City to Tottenham Hotspur, Brazilian winger Sávio Moreira de Oliveira has officially dropped the diminutive 'Savinho' from the back of his kit. The 22-year-old requested to wear his birth name 'Sávio' alongside his newly assigned No. 17 shirt in North London, returning to the moniker he previously used throughout his early career before adopting 'Savinho' during his spell at Manchester City. Thanks to @jerseystory and @chuyenadodau for spotting.
