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CONCEPT

Concept Kit Designers Reach New Heights - Have They Surpassed Adidas, Nike and Puma?

The last few years have seen concept shirt creators make incredible leaps from basic Photoshop sketches to high-quality 3D renders. And in many cases, the designs themselves rival and at times surpass what we see from the likes of Adidas, Nike and Puma.

With the recent rise of 3D-enhanced models powered by software such as CLO3D and Marvelous Designer, here are some of our favorite concepts from the past few weeks.

Wolfsburg by @hendocfc

V-Varen Nagasaki by @ILuski_

AS Roma by @victorieux35

River Plate by @Saintetixx

Olympique Marseille by @TadGonza

Olympique Lyon by @Alex_Cont_11_

What's your take on these concepts? Have the concepts finally surpassed what's being produced by the brands - both in terms of design and presentation? Let us know in the comments below.

2026 World Cup Kit Overview

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The limited collection is available soon via the official Le Coq Sportif web store. It features a long-sleeved version retailing for €110, a short-sleeved option for €89, and a matching track jacket priced at €190.

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