Paraguay Signs Puma Kit Deal To Replace Adidas - No Joma In The End
Update: The Paraguayan Football Association announced that they have agreed and signed a deal with Puma to become the country's new kit maker with immediate effect. We expect the first-ever modern Paraguay Puma kits to be released in early Fall 2020.
Puma Becomes Paraguay Kit Maker
Puma is set to become the new kit maker of the Paraguayan Football Association, it is reported by Paraguayan newspaper VERSUS.
Puma previously already had been making Paraguay's kits from 1999 until 2007. Since 2007, Paraguay had been sponsored by Adidas. The deal Adidas already ended a few months ago and as it withdraws from the country, there will be no contract extension. In addition, there was already a certain breach by the brand of the three stripes, which had problems importing certain garments.
Puma To Become Paraguay Kit Maker
Puma, which is represented by Kemsa in Paraguay, "will finally almost certainly be the brand that will dress the Albirroja for the next World Cup qualifier and upcoming competitions. In fact, the German firm was already bidding with Joma a while back, but it had lagged behind. Finally, the APF negotiated again and there is an agreement to show the cat on the chest again, after exactly 13 long years."
VERSUS could not access the exact amount of the agreement, but it would be a similar or a little less money than what was offered at some time by Joma (one million dollars per season). Puma would provide the APF with 40,000 garments a year, to dress the senior team, youth teams, women, FIFA beach soccer futsal.
What happened to the Joma deal, which was almost signed? Before the start of the coronary virus pandemic, the APF had almost closed negotiations with the Spanish brand Joma, for 4 years and an amount close to a million dollars and 38,000 garments per season. With the economic crisis that COVID-19 brought, things changed, there was no agreement, and the Paraguayan Football Association resumed talks with Puma.
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A Look Back at World Cup Shirt Number Typography
Football kit design account @PaladarNegroWeb has shared an interesting retrospective on the typography used for shirt numbers in recent World Cups. The visual language of football kits is often defined by these details, with fonts becoming instantly recognizable symbols of specific tournaments and eras.
The collage highlights various iconic typefaces worn by national teams on the biggest stage. spanning from the 2006 World Cup to the FIFA World Cup.
This overview is part of an ongoing series by the account exploring the visual elements of football. It serves as a great reminder of how deeply typography impacts the overall aesthetic and legacy of a football shirt.
Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.
