Not Managed by Nike Anymore: FC Barcelona Gets Own Online Store - Champions League Kits Finally Available Online
May 8, 2020, by Pat
FC Barcelona has yesterday launched its own online store, after reaching an agreement with Nike who had managed the club's online store for more than five years.
The new FC Barcelona store is already available under store.fcbarcelona.com but currently only serves the Spanish market. This will be expanded to all of Europe in the coming weeks and months, the club announced.
Managing this store itself allows FC Barcelona to offer much more items online than previously, including ones that aren't produced by Nike, which were previously almost exclusively available at the club's local stores. Those local stores already returned to being managed by the club in 2018.
It's now also finally possible to buy an authentic FC Barcelona Champions League shirt, which was only available locally before.
Oriol Tomàs, vice president of the commercial area of FC Barcelona, has pointed out that this launch “allows a new step forward in the objective of expansion and internationalization of the retail business, which already has a network of its own physical establishments with six points of sale." In his opinion, "this new direct sales channel is key for Barça, since it will allow them to get their products to as many culés as possible, opening a new income channel and obtaining greater profitability."
"The launch of the 'e-commerce' of the Barça Store at the Camp Nou is one of the essential pieces in the new ecosystem of digital services and projects that FC Barcelona is developing within its digital strategy," said Dídac Lee, who's in charge of FC Barcelona's digital operations."
"These projects are here to stay and will be valid for years to come, evolving and adapting them to different future contexts," he continued.
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Adidas Liverpool 26-27 LFSTLR Collection Leaked
Official images of the upcoming Adidas Liverpool LFSTLR collection for the 26-27 season have surfaced online, courtesy of kit insider @KamilBerberler. Following the popular black and gold capsule from the previous campaign, the newest lifestyle range from Adidas Originals switches direction with a sleek black and vibrant red color palette, merging retro football heritage with contemporary streetwear design.
The standout piece of the collection is a long-sleeve lifestyle jersey finished in a deep black base with a subtle, tonal all-over graphic incorporating the iconic Liver bird. Contrasting vibrant red accents define the look, highlighting the classic Adidas Three Stripes running down the shoulders and sleeves, the ribbed cuffs, and centrally stacked Trefoil and Liver bird logos. A matching full-zip coach track jacket and tailored track pants carry the same stealthy tonal pattern and bright red detailing.
Alongside the tracksuit is a bold red pullover hoodie featuring dark, centered chest emblems and "YNWA" typography printed on the sleeve cuff. Rounding out the lineup is a relaxed-fitting black t-shirt that displays the stacked red logos on the chest, a jacquard "YNWA" pattern knitted into the ribbed crew collar, and an oversized red "YNWA" wordmark across the lower back hem. The new Adidas Liverpool 26-27 LFSTLR range is expected to launch in the coming months.
Black & Gold Liverpool 26-27 Lifestyle Shirt Leaked - Official Images
Official images of the upcoming Adidas Liverpool 26-27 special-edition lifestyle and pre-match shirt have surfaced online, providing the clearest look yet at the luxurious black and gold design. Known unofficially as the "Gold Leaf" jersey, the shirt is set to release during the 26-27 season as part of Adidas's off-pitch and culture range for the club. Big thanks to @KamilBerberler.
The shirt features a stealth black foundation covered by an intricate metallic gold diamond lattice pattern across the front and back of the torso. Each diamond enclosure contains an ornate floral damask motif inspired by traditional Southeast Asian art, honoring Liverpool's vast Thai fanbase. A classic Adidas Trefoil logo appears on the right chest alongside the Liver bird crest on the left, both applied in matching gold.
Completing the design are solid black sleeves and a crossover V-neck collar detailed with a gold inner trim. Tailored as a high-fashion crossover rather than a competitive match kit, this special-edition pre-match and lifestyle shirt will be available in the 26-27 season.
QPR Kit Clash Against West Brom
QPR faced a major kit clash in their EFL Championship away game at West Brom, wearing their pink away shirt with blue shorts against West Brom's traditional blue-and-white home shirt.
The bright pink of QPR looked surprisingly similar to the white stripes of West Brom on TV, while the blue shorts and dark details made the overall contrast even less clear.
From the wide camera angle, the two teams became difficult to distinguish, creating a frustrating viewing experience for fans.
