Watford Announces Record Four-Year Kelme Kit Deal
Confirming previous reports, Premier League club Watford FC today announced that it has reached agreement with Kelme to be the club’s technical partner for four years from the beginning of the 2020/21 season.
#watfordfc x @Kelmesports pic.twitter.com/tC5rq3EXD6
— Watford Football Club (@WatfordFC) May 15, 2020
Watford Signs Four-Year Kit Deal With Kelme - Worth 2.5 Million GBP / Season
This agreement is the largest in the club’s history and enables us to benefit from Kelme’s flexibility and bespoke design process. The four-year Watford Kelme contract is worth £2.5m (€2.8m/$3.1m) per season, according to The Athletic
Kelme will produce the club’s kits and trainingwear for the men’s and ladies’ first-team squads and all Academy levels, as well as being responsible for an exciting range of technical products that will be featured in the Hornets’ retail stores.
Watford FC is Kelme's first English club to wear its mark in the brand’s history and "proud to play a key role in Kelme’s journey to become one of the biggest brands in world football by 2025."
"Throughout the partnership Watford FC will benefit from Kelme’s industry-leading technology and distribution network. The Hornets’ kits will be available in up to 180 Kelme-branded stores in China and Spain, as well as via the club’s own retail outlets and online shop."
With teamwear, footwear, casual, women’s and children’s ranges, Kelme is a true global design brand.
Scott Duxbury, Chairman and CEO of Watford FC, said: “We are delighted to partner with Kelme, and to be the first British club to wear its kits.
“Already famous across Europe, South America and Asia, we are excited that our players and fans will benefit from the quality and distinctiveness of their products.”
Carlos Garcia Cobaleda, Global Marketing and Sponsoring Director of Kelme, said: “There could not be a better way to achieve our first milestone in the world famous Premier League than partnering with the Hornets.
“We will develop our global capacities to make this wonderful team and their loyal fans benefit from our outstanding total look official club collection, as well as providing huge exposure thanks to our significant presence in Asia, where Watford FC will be one of our main assets.”
Share your thoughts in the comments below.
Chelsea 26-27 Third Training Kit Leaked
We can leak the Nike Chelsea 26-27 third training kit.
Made by Nike, the Chelsea 26-27 third training kit combines a white body with royal blue and red detailing throughout - this mirrors the color palette of the club's retro-inspired third match kit. The retro CFC lion crest sits on the chest alongside the red Nike swoosh, while a large "CHELSEA" lettering in a vintage collegiate font appears across the back of the top and on the leg of the matching blue training pants.
Purple Nike Mamba Barcelona 26-27 Away Training Kit Leaked
We can leak the Barcelona 26-27 away training kit, revealing a striking purple and gold colorway.
The Barcelona 26-27 away training top features a purple base with black side panels and gold detailing throughout, including a gold Spotify sponsor logo on the front, the Kobe Bryant Mamba logo on the chest and the Barcelona crest in gold. A bold "BARÇA" lettering in an aggressive gothic-style gold font on the back completes the look.
The Barcelona 26-27 away training kit is set to accompany the club's away match kit for the new season.
EXCLUSIVE: Adidas River Plate 26-27 Training Kit Leaked
We can give an early look at the Adidas River Plate 26-27 training collection. It features no-nonsense colors based on the 2026 Adidas training template.
Germany 2026 World Cup Kit Match Details Concept
Following Germany's massive 7-1 victory over Curaçao in the 2026 World Cup, football kit enthusiasts have found a unique use for the central design element of the team's home shirt. The Germany 2026 kit features a prominent white diamond pattern on the chest, which has sparked creative ideas online.
Inspired by a suggestion from Twitter user @ForbiddenShirts, kit enthusiast @KitNerdUK created a mock-up that places the historic match details directly inside the central white diamond. The edit neatly frames the scoreline and opponent, utilizing the otherwise empty space in the middle of the chest.
While the concept looks clean for this specific match, fans have pointed out that longer team names or additional match information might not fit as easily within the diamond shape. Nevertheless, it offers an interesting perspective on how match details could be integrated into the bold 2026 design.
Lamine Yamal Signs Unreleased FC Barcelona 2026-27 Home Kit
FC Barcelona star Lamine Yamal has been pictured signing the unreleased FC Barcelona 2026-27 home kit.
The image, shared by Barcelona memorabilia collector @memorabilia1899, shows Yamal autographing the new jersey alongside his Spain national team shirt ahead of a match against Cape Verde. In the background of the photo, another fresh 2026-27 home shirt featuring Pedri's name and number can also be spotted.
