Emirates Uses Clause To End Hamburg Kit Main Sponsor Deal Early
Jun 30, 2020, by Chris
On Sunday, famous German club Hamburg failed to gain a place for the relegation to the 1.Bundesliga as they lost 1-5 at home against Sandhausen. Now the club not only seems to face problems on the pitch but also off the pitch.
Emirates Uses Clause To End HSV Shirt Sponsor Deal Two Years Early
According to reports of German newspapers, Emirates, which has been on the front of the HSV shirt since 2006, decided has withdrawn its exit clause - which allows the airline to terminate the cooperation agreed until 2022 if HSV failed to gain promotion to the first division.
Emirates and HSV just renewed their deal for three years until 2022 in 2019, but now it seems like that the airline does not want to sponsor them in the 2. Bundesliga anymore. Emirates paid a fixed sum of 1.5 million / Euro per year in the 2. Bundesliga.
HSV will possibly also lose another important sponsor. Investor, fan and billionaire Kühne, who gave HSV back the classic name of their stadium, Volksparkstadion, five years ago, paid four million euros / season.
After the past weeks of the season and the missed promotion, the patron is so angry that he has now summarily abandoned all negotiations about a continuation of the commitment. In addition, "Bild" reports that Kühne is examining the possibility of selling his shares in HSV Fußball AG (20.57 percent).
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Melbourne Victory 26-27 Home & Away Kits Released
Melbourne Victory has officially unveiled its new home and away kits for the 26-27 A-League season. The launch marks the club's first matchwear collection produced under their new four-year technical partnership with Melbourne-based streetwear and activewear brand Elite Eleven.
The 26-27 home kit delivers a timeless look grounded in the club's traditional colours. It features a deep navy base accented by the iconic white Big V across the chest, complemented by white piping along the crew neck collar and raglan sleeve seams. Elite Eleven's signature logo sits centrally above the chevron, with Turkish Airlines remaining as the primary shirt sponsor.
In contrast to the classic home design, the Melbourne Victory 26-27 away jersey introduces a vibrant and modern aesthetic. It uses a bright neon fluro base paired with a large navy chevron and matching navy panels running along the shoulders and sides. Both shirts are available immediately for purchase through the club's official store.
FC Nantes 26-27 Octobre Rose Kit Released - First Pink Kit in Club History
Macron and FC Nantes have officially unveiled a special Octobre Rose kit for the 26-27 campaign, marking the first time in the club's history that Les Canaris will wear pink. Designed to raise awareness and support the fight against breast cancer during Pink October, the jersey will be worn in official competition by both the women's and men's first teams at the Stade de la Beaujoire throughout the month.
The Macron FC Nantes 26-27 Octobre Rose shirt is built around a soft pastel pink base decorated with a brushstroke pattern inspired by the deconstructed awareness ribbon in tonal shades. Deep burgundy trims accent the collar, cuffs, and monochrome branding, while a pink ribbon sits proudly on the chest between the Macron Hero and the embroidered club crest. On the back neck, eight embroidered pink ribbons replace the traditional stars that represent Nantes' eight French league championship titles.
Burgundy shorts and pastel pink socks with a burgundy turnover band complete the full kit. In support of the initiative, 50% of the profits from shirt sales will be donated directly to local charities Madame S and Ma Parenthèse, along with the FC Nantes endowment fund.
Cerro Porteño 2026 Anniversary Kit Released
Paraguayan powerhouse Cerro Porteño and Puma have officially unveiled a special anniversary kit celebrating the club's 114th birthday. Founded on October 1, 1912, "El Ciclón" marks the milestone with a limited-edition design that also represents the end of an era, serving as Puma's final kit for the club ahead of a switch to Diadora in 2027.
The Puma Cerro Porteño 2026 anniversary jersey embraces a distinctive late-1990s retro aesthetic. It features a deep navy base complemented by a bold vertical red stripe running down the center, accented with white piping along the sleeves and side seams. A classic fold-over collar with white trim frames the neckline, while an enlarged retro CP monogram watermark is embossed across the lower torso. The jersey is completed by a traditional shield crest on the left chest and a clean, sponsor-free front.
Produced in strictly limited quantities, the collector's shirt is available in both short-sleeve and long-sleeve versions, bringing a stylish close to Puma's seven-year partnership with Cerro Porteño that began in 2020.
