Everton Announce Hummel Kit Deal

Wednesday, 20 May 2020
After months of speculation, English Premier League club Everton today announced a club-record technical partnership with iconic sportswear brand Hummel to become the club's new kit maker.



Hummel replaces Umbro as Everton kit maker. Umbro had been Everton’s technical partner since 2014 and will continue the partnership until the end of the 2019-20 season.

Hummel Replaces Umbro As Everton Kit Maker - 3 Year Deal




The Hummel Everton three-year agreement will see hummel manufacture and supply Everton with bespoke playing, training and travel wear for 2020-21, 2022-23 and 2023-24 seasons. As technical partner, hummel will kit out the Men’s, Women’s and Academy squads as well as the Club’s coaching and Everton in the Community staff.

The Everton three-year kit deal with Danish sports brand Hummel is estimated to be worth in region of £8-£10m a season. It's around double what they received from outgoing manufacturer Umbro.

Everton Chief Executive, Denise Barrett-Baxendale, said: “This announcement marks the start of an exciting new commercial relationship as we welcome hummel to Everton.

“It is really important that we drive maximum value from our commercial deals and this is a Club-record deal for a technical partnership for Everton. It is also important we work with brands that share our ambition and we have all been impressed with hummel’s originality, commitment to quality and vision to challenge expectations. We look forward to working with them to deliver our players and supporters an exciting range of products over the coming years.”

hummel CEO Allan Vad Nielsen said: “hummel is excited and honoured to partner with Everton.

“Entry into the Premier League is integral to our ambitious growth plans, international expansion and focus on sport. Timing is also perfect as it is the 50th anniversary of Club legend Alan Ball introducing hummel to the UK market with his legendary white boots. Everton enjoys a massive following both domestically and globally, providing a fantastic engagement platform and positive outlook going forward.

“We have great faith in Everton’s future plans, the Club’s impressive history and its many passionate fans – all providing a perfect fit for the hummel brand. We look forward to playing an active role in helping write the next chapter of the Club’s illustrious history.”

Sasha Ryazantsev, Everton’s Chief Finance and Commercial Officer, added: “hummel is a well-established and respected brand in the world of football that puts fans at the heart of the product. Throughout our discussions, their commitment and passion for our Club and our values was very impressive. This is an exciting partnership because of the shared vision we have for the future of the Club.”


Do you look forward to see the Hummel Everton kits? Share your thoughts in the comments below.
Footy Headlines Club
Join now
☑ no ads, exclusive content and much more
Latest