Cygames Returns as Juventus Back-of-Shirt Sponsor
Jul 20, 2020, by Pat
Confirming rumors from earlier this month, Juventus and Japanese company Cygames a few days ago confirmed that they've re returned to being partners.
The company already had its logo appear on the back of Juventus shirts between 2017 and 2019, but stopped when the club signed a deal with Konami.
While no details were confirmed by the two parties, an earlier report in Gazzetta dello Sport valued the deal between Cygames and Juventus at €10 million per season. For comparison, Adidas pays around €50 million and Jeep €42m per season.
“With Cygames we have experienced exhilarating moments - underlines Giorgio Ricci, Chief Revenue Officer of Juventus - marked by prestigious victories, and now we are back on the path towards new goals. The fact that the partnership resumes today, after difficult months like the last, is a further sign of how strong the synergy between the two brands is, which share the momentum, energy, a strong desire to start again, and who look towards the future with positivity."
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First Time in 12 Years: Juventus Bring Back Long-Sleeved Kits on Pitch
Making his Juventus debut in the match against AC Milan, Nick Woltemade was the only Juventus player on the pitch wearing long sleeves. Excluding special-edition kits, the German strike became the first Bianconeri player made this choice since Andrea Pirlo and Claudio Marchisio back in the 13-14 season.
Remarkably, even Cristiano Ronaldo, a long-sleeve icon, never wore one during his time in Turin.
Liverpool Could Use a Text-Only Turkish Airlines Sponsor?
Liverpool have announced that Turkish Airlines will become the club's new shirt sponsor from the 2027-28 season, ending the Reds' 17-year partnership with Standard Chartered.
While early fan concepts have used Turkish Airlines' familiar circular bird logo above the wordmark, a text-only sponsor could also be a realistic option.
The airline previously used a simplified two-line “TURKISH AIRLINES” wordmark on River Plate's shirts between 2019 and 2022, while Turkish clubs such as Galatasaray and Samsunspor have also used streamlined typographic versions of the branding.
A text-only layout could give Liverpool's future Adidas shirts a cleaner, less crowded look. The final sponsor application has yet to be confirmed, with the partnership set to begin in June 2027.
